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Together with the climate and with the people.　"Foggy Morning" is a brand that looks at and accompanies the agriculture, fisheries, and cultures that form the climate. Jams, seasonings, sweets and teas made from black beans and red beans.

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Foggy Morning

キリノアサ

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丹波農産株式会社、霧の朝

〜1,000

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About the brand

We introduce grocery products that make use of our local ingredients, such as "Tamba black soybeans" and "Tamba Dainagon azuki beans" that have been grown using the temperature difference, mainly in Mt. Tamba Sasayama.

We propose products that match modern life as honestly as possible, using tradition and reliable technology to taste the ingredients fostered by the climate of the land.

The mother of the foggy morning is Tamba Agricultural Products Co., Ltd., a small bean wholesaler. We are developing our business with the aim of becoming a new wholesaler that is rooted in the community and open to the community.

More about the Brand Owner

大西　康太

ONISHI　KOTA

Born in 1991 in Tamba Sasayama. After graduating from university, he worked as an office worker in Osaka before returning to Tamba Sasayama in 2017 and joining his family's business, Tamba Agricultural Products Co., Ltd. While engaged in the wholesale business, in 2018, he redefined Tamba black soybeans in a form that suits modern lifestyles, and launched his original brand "Foggy Morning," which is processed with traditional manufacturing methods and special techniques with a particular focus on the selection of ingredients, and began handling it at stores, inns, and wedding halls nationwide. In 2019, he was appointed as Representative Director.

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What are we doing?

Commitment to the product

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"To pass on the climate and culture of Mt. Tamba to the next generation in a better way"

Tamba black soybeans, which are a representative agricultural product of Tamba Sasayama, are nurtured by weather conditions with large temperature differences and fertile soil, and when boiled, the skin is hard to tear and black, glossy, and swells large, and has been popular for a long time as an auspicious food.

As a bean wholesaler, Tamba Agricultural Products Co., Ltd., the mother organization of the foggy morning, has been involved in agriculture in this area while continuing to communicate with the farmers who produce "Tamba Black Soybeans" and "Tamba Dainagon Azuki Beans" and delivering local ingredients to the whole country.

In the course of more than 20 years of continuing to engage in dialogue with and accompany local farmers, we have witnessed farmers suffering from increased burdens and poor harvests due to the shortage of agricultural workers, the aging of the population, and the abnormal weather in recent years.

In addition to the unique climate and materials of Mt. Tamba, we will also shine a light on the farmers right next door and the charm of agriculture, while passing on the goodness of the region to the next generation in a better way.

Hoping that it will be one of the triggers, the brand launched in 2018 is "Foggy Morning".

We redefine local ingredients such as "Tamba black soybeans" in a way that suits modern life,

It is a glossary that brings out the goodness of materials with tradition and reliable technology.

What are we doing?

"As a bean wholesaler in the production area"

The core business of Tamba Agricultural Products Co., Ltd. is the wholesale of agricultural products centered on Tamba black soybeans.

Even on a foggy morning, we use Tamba black soybeans purchased directly from farmers.

We engage in dialogue with neighboring farmers on a daily basis, share the status of plantings, seedlings and changes in weather conditions, and crop performance, and strive to purchase in an open relationship so that we can deliver better quality products.

The purchased black soybeans are sorted by machine by shape and size, and then the beans are sorted by human eyes and hands in the final process. We check the shape, color, and whether there are any scratches while rolling the beans by hand to determine the condition of the beans before shipping.

Black soybeans that have been carefully sorted many times are used as dry food.

The beans that have been sorted are made into kinako and delivered to consumers in their entirety.

Commitment to the product

"The taste of the ingredients themselves"

"Jam"

This jam series uses "Tamba black soybeans" and "Tamba Dainagon azuki beans" from Tamba Sasayama City, and has been carefully processed with ingredients so that the taste of Tamba, which has been popular for a long time, can be enjoyed at the modern table.

No additives such as colorants, flavors, preservatives, or thickeners are used, and the flavor, taste, and texture of the ingredients are taken advantage of, and the sweetness is moderate.

"Vegetable sauce"

It is a vegetable sauce made with a long-established soy sauce brewery that has been in business for more than 100 years, brewing naturally brewed and long-aged domestic whole soybean soy sauce in cedar barrels.

We use "Tamba black soybeans" and organic vegetables that are certified by organic JAS.

It can be used not only for salads, but also as a seasoning for various dishes.

No chemical seasonings or synthetic preservatives are added.

"Baked goods"

These gluten-free cookies are made without wheat flour and are based on domestic rice flour and organic soy milk. You can enjoy the flavor and taste of "Tamba black soybean kinako", which is an ingredient with simple seasoning, with a crispy, hollow and gentle texture. It is easy to divide with individual wrapping, and it is a dish that is appreciated as a tea confectionery or a simple souvenir.

"Tamba tea"

It has a longer history than Tamba black soybeans, and is a tea series of "Tamba tea" that has been made in Tamba Sasayama City since the Heian period.

Tea leaves grown under careful management, such as careful soil preparation, are packed in tea bags.

"Sencha" with a refreshing and moderate astringency and sweetness, and "Hojicha" with a fragrant and refreshing taste.

You can also enjoy it with cold brew.

"Ingredients for cooked rice"

Based on carefully made homemade dashi, this luxurious cooked rice base is made with plenty of high-quality chirimenja, "domestic soybeans" and "Tamba black soybeans".

The accent of the fruit pepper enhances the aroma and taste.

It is a dish that you can enjoy the taste of the ingredients just by cooking it with rice.

No chemical seasonings or synthetic preservatives are added.

Who are supporting us?

"For those who are particular about food and culture"

There are no physical stores, and the main sales channels are online shops and wholesale to department stores and select shops.

We also open a store at events several times a year, and we receive happy words from customers who have tasted and tasted the food. In particular, "black bean tea" and "vegetable sauce (Tamba black soybean and onion)" are products that often lead to purchases once tasted.

At the online shop, there are many people who repeat the jam series and tea, and we have received support from those who are interested in Tamba black soybeans and those who are particular about additive-free foods.

The demand for gifts and gifts is increasing, not only for themselves, but also for souvenirs, celebrations, internal celebrations, and year-end gifts, and people are happy to receive them as gifts that fit their current lifestyles while inheriting traditional foods.

We are directly involved in production, and we have received interest and good reviews from our wholesaler business partners.

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Pay for purchases by invoice. Payment via credit card is also accepted.

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Foggy Morning

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About the brand

More about the Brand Owner

大西 康太

ONISHI KOTA

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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大西　康太

ONISHI　KOTA