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CONTE LUMELLI

コンテ ルメリ
A fragrance brand from Milan that has a symbol of luck and elegance "crane". Using the finest materials carefully selected from all over the world, we design with traditional Italian techniques in pursuit of true beauty and excellence.
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About the brand

A fragrance brand from Milan that has a symbol of luck and elegance "crane". Using the finest materials carefully selected from all over the world, we design with traditional Italian techniques in pursuit of true beauty and excellence.
1
It was founded by a man from southern Italy, where the Greeks left many buildings, and a doctor with an excellent sense of smell from Piedmont, a famous red wine producing region.
2
The motif of the mosaic painting in the Roman villa of the legendary city of Shibari, which is also a transit point for crane migration, is reproduced.
3
The oldest wax factory in France pursues aroma concentration and homogeneous combustion.

More about the Brand Owner

Domenico Conte and Diego Lumelli

ドメニコ コンテ・ディエゴ ルメッリ

Conte Rumelli is a lifestyle fragrance brand from Milan founded by its aesthetic founder from southern Italy and Diego, a doctor with an excellent sense of smell from Piedmont. The brand's symbol, the crane, represents good luck and elegance, reflecting their passion and story. The bottom of the glass is decorated with mosaic motifs from the Roman villa in the legendary city of Shibari, a tribute to travel and different cultures. In particular, his love for Japan is deep, and by translating the sensations of visiting the hot spring town into a scent and adding balsamic notes, a special scent called "Dolomiti Onsen" was born. This is a tribute to Japan and symbolizes the pursuit of beauty that transcends cultures.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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CONTE LUMELLI was born out of beauty, tradition and a passion for travel. The founders are a native of southern Italy, where the Greeks left many buildings, and Diego, a doctor with an excellent sense of smell from Piedmont, a famous red wine region. Together, with their different backgrounds, they launched the brand with a shared vision of delivering excitement and stories to people through fragrance.
 
Domenico's hometown of Sybari, a legendary city in southern Italy, has been preserved in an ancient Roman villa with beautiful mosaics, including an iconic design called the "Key of Greece". Its beautiful geometric pattern is also reproduced on the bottom of the candle glass, which is an important motif that symbolizes the spirit of the brand.
We don't just create fragrances, we aim to tell a story in each product and provide a special time and space for the people who use it. In pursuit of homogeneous combustion and aroma concentration at the oldest wax factory in France, he developed a reed diffuser and room spray at a laboratory in Italy. And together with world-renowned perfumers, we create one-of-a-kind scents.
 
Traveling is the starting point of creation. Among them, Japan is special to them. I have been familiar with Japan culture since I was a child, and the experiences in the hot spring towns that I have visited countless times have given me new inspiration. The scent of "Dolomiti Hot Springs" embodies this impression. By adding balsamic notes, the scent expresses the beautiful scenery of the mountains of Italy and the hot springs of Japan.
 
Their goal is not just to be a fragrance brand, but to provide an experience that allows people to feel a small journey in their daily lives and regain their spiritual richness. We hope that the story behind each scent will reach people around the world and create memorable moments.

What are we doing?

CONTE LUMELLI's mission is to create beauty and culture through fragrance. The products are not just fragrances, but works of art with a story to tell. Behind this is an unwavering commitment and passion.
 
First of all, we are particular about raw materials. The candles are made of high-quality wax from the oldest wax factory in France, and the concentration of the scent is maximized to achieve a homogeneous and beautiful burn with little smoke. Reed diffusers and room sprays are developed in state-of-the-art laboratories in Italy and are meticulously detailed. From the ceramic lids and glass containers used in the products to the packaging, everything guarantees the quality of "Made in Italy".
Second, the development of the fragrance is carried out by world-renowned perfumers called "noses". Their visions, travel memories, and cultural backgrounds are expressed through scents to create a one-of-a-kind scent. In particular, the scent of "Dolomites Onsen" is a special work filled with identity, fusing Japan's hot spring culture with the mountainous regions of Italy.
 
Their aesthetic sense is also reflected in the product design. The bottom of the glass is decorated with the motif of the mosaic "Greek Key", painted in an ancient Roman villa in the legendary city of Shibari. It pays homage to Domenico's roots, his journey history and universal beauty.
 
In addition, we take sustainability into consideration and strive for a sustainable production process. In order to minimize our impact on the environment, we use recyclable packaging and source raw materials from local suppliers whenever possible.
 
Their product creation is a continuous process of balancing beauty and practicality, blending tradition and innovation. It's not just about providing fragrances, it's about bringing small happiness and richness to people's lives through memorable experiences and stories.

Commitment to the product

It offers a one-of-a-kind scent experience and is an attractive line-up that blends deep historical context with innovation. In the following, we will explain the three main products and our commitment to each product.
 
1. DOLOMITI ONSEN
It is a fragrance that combines the hot spring culture of Japan with the natural landscape of the Dolomites region of Italy. The freshness of mint and watery accord envelops you with herbal notes of artemisia, basil and aloe leaf, and finally cedarwood gives you a calm. It is a dish that makes you feel relaxation and the beauty of nature.
 
It is especially ideal for relaxing time after a bath or before bedtime. It is very popular with those who seek comfortable relaxation in their daily lives.
 
2. GUARDAMI
It is a scent that is characterized by the strength and boldness of the scent. The rich aroma of saffron envelops the sensuality of the oud, to which the pungent touch of chili pepper is added. It is a dish that stands out in any environment and exudes charm like a modern sphinx.
 
It's perfect for formal dinners, events, special dates, and any other occasion where you're looking for a striking scent. In addition, the power of its unique scent boasts a long-lasting power, so you can enjoy it all day long without the scent fading. It is recommended for those who want to create special moments in their daily lives.
 
3. C.D.M.
A blend of Italian tradition and French excellence, the scent embodies the core of the brand. The floral iris scent is wrapped in warm amber and leather, giving it an aristocratic charm. This scent reflects the historical background while also being firmly in line with modern sensibilities.
C.D.M. is the perfect scent for special anniversaries, sumptuous dinners, and other prestigious occasions. In particular, it is highly appreciated by those who have been exposed to French and Italian culture.

Who are supporting us?

CONTE LUMELLI is a favorite of those who are looking for a special scent for themselves.
[Customer base]
It is loved by people who are highly particular about fragrance and value a high-quality lifestyle. It mainly targets people in their late 30s to 50s who are financially stable. In particular, it is supported by customers who value special times to take care of themselves, such as a time to enjoy tea at night or an elegant bath time. It is also chosen by people with a rich sense of sensitivity, who have a unique style that is different from others and do not forget to travel and explore different cultures.
 
It is also very popular as a gift. It is often chosen for special occasions or as a gift for loved ones, and is especially popular with those who are looking for a luxurious scent. In addition, in the Japan market, it is especially supported by those who are impressed by Japan's hot spring culture and natural beauty and want to experience it as a scent. Japan-themed scents such as "DOLOMITI ONSEN" are especially popular in Japan.
 
[Wholesale stores and characteristics]
It is available at luxury department stores, select shops in New York, and luxury lifestyle shops. It is mainly sold to stores that handle high-quality products, appealing to a special customer base. These stores value the story and context of their products and focus on conveying the value of their products.
 
[Buyer's voice]
Many customers have commented that it is a sophisticated scent that they want to use on a daily basis, and that it is a scent with a strong presence that sets it apart from other scents. In addition, we have received feedback from customers who purchased it as a gift, saying that it was very appreciated as a gift, and that it was the perfect brand to give to a loved one.
 
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