About the brand
We will add further value to vegetables grown locally in Fukuchiyama, Kyoto, and disseminate them nationwide. Together with Mr./Ms. farmers who are working hard, we are also working on the food loss problem.
Upcycle non-standard vegetables that would otherwise be discarded, and make everyone involved HAPPY!
Fukuchiyama City, Kyoto Prefecture is a region suitable for delicious water, temperature differences, and agriculture.
We will create a new form of agriculture together with producers.
More about the Brand Owner

衣川 聖規
KINUGAWA MASANORI
I started growing vegetables as a hobby. There, he learned about the hardships, difficulties, and joys of growing vegetables. When I made packing materials and logos to distribute the potatoes I had made myself, they were very happy, and when I offered them free of charge to the flea market held once a month in Fukuchiyama and sold them by asking customers to decide the price, all five boxes were sold out within 30 minutes of the start of the event. The customer who bought the most expensive price was charged 2,000 yen per box. At that time, we started the business thinking that by adding value to vegetables, we could solve the difficulties and worries of producers a little.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Mission: Overturning the common sense of agriculture
Vision: Making agriculture the No. 1 profession that children want to become, and creating a bright future for the primary industry
Value: Enriching everyone involved
I want to change the current agricultural industry. Japan's proud agriculture and wonderful agricultural products.
Commitment to the product
Not only the material, but also the appearance and packaging are particular about making you want to pick it up. A product composition that is also chosen for gifts and gifts.
Those who are particular about food and those who are highly conscious. Lively woman enjoying making meals every day.
We are instructed by department stores, specialty food stores, apparel, cafes, etc.