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Fishmonger handmade quality

Fishmonger handmade quality

サカナヤデヅクリヒンシツ
Vendor
丸友しまか有限会社
Using Sanriku seafood as the main raw material, we are working to create products that do not use additives as much as possible, and bring out the original deliciousness of fish
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T1400002010823

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About the brand

Using Sanriku seafood as the main raw material, we are working to create products that do not use additives as much as possible, and bring out the original deliciousness of fish
1
We purchase seafood in general from fish markets in the prefecture, mainly at the Miyako City Fish Market.
2
We use carefully selected seasonings from all over the country and are working on the production of processed seafood products that can only be done by fishmongers.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why Maruyu Shimaka Co., Ltd. launched the brand was because of the desire to deliver the rich blessings of the sea of Sanriku and Miyako to as many people as they are in season. Miyako City, Iwate Prefecture is one of the world's best fishing grounds, where the Oyashio Current from the north, the Kuroshio Current from the south, and the Tsugaru Gentle Current intersect. Seafood grown in this blessed natural environment shows different expressions in each season, and has a variety of flavors worthy of being called "seasonal". Since its founding, we have purchased fresh seafood from the local fish market, focusing on freshness and taste. Our mission is to value the "food that shows the faces" of local producers and processors, and to deliver safe and secure ingredients to tables all over the country.
　
It also contains the hope that through the seafood of Sanriku, people will feel the cycle of nature and the connection between the community. The reason why we do not rely on additives such as umami seasonings and try to make processed products that take advantage of the original taste of the ingredients is because we want to deliver "easy food" that the whole family can eat with peace of mind. While preserving local traditions and techniques, we continue to take on the challenge of developing new products that meet the times.
　
Our goal is a future where people can enjoy "delicious Sanriku-mae" seafood woven by Sanriku's nature and human activities, anywhere in Japan. Bringing smiles, health, and the scenery of Sanriku to the dining table is the origin of Marutomo-Shimaka's brand story.

What are we doing?

At Marutomo Shimaka Co., Ltd., we value delivering "Sanriku no Shun" to the table as it is, and we carry out daily activities. First, we carefully select fresh seafood landed at the Miyako City Fish Market and Taro Fish Market by experienced connoisseurs and purchase them in close cooperation with local producers and processors. Providing such "face-visible food" is a sign of our commitment to safety and security.
　
In product manufacturing, we do not use additives such as umami seasonings or preservatives as much as possible, and we make sure to make the most of the original taste of the ingredients. For example, the cold-smoked Miyako trout salmon is slowly smoked at low temperature for 7 days with hardwood chips to bring out the maximum sweetness and umami of the salmon. In addition, the sweet and spicy simmered sardines and canned mackerel and shiitake mushrooms are carefully selected from locally sourced ingredients and are particular about seasonings, so that they can achieve both natural deliciousness and peace of mind.
　
In addition, we are focusing on utilizing local resources and expanding nationwide beyond local production for local consumption. By developing products in collaboration with local high schools and universities and participating in Sanriku reconstruction projects, we value connections with local communities while contributing to the development of sustainable fisheries and processing industries. From the perspective of the SDGs, we continue to work with the awareness of protecting the local natural environment and traditional techniques and passing them on to the next generation.
　
Through these activities, the foundation of the Marutomo-Shimaka brand is to deliver the blessings of the Sanriku sea to everyone nationwide in a way that can be enjoyed with peace of mind while still in season.

Commitment to the product

Marutomo-Shimaka Co., Ltd.'s products are characterized by a gentle and warm taste that brings out the natural blessings of Sanriku and Miyako and the skills of craftsmen. Among them, we will introduce three main products and featured products.
　
The first is "Iwate Salmon &Cheese". This gem is a set of fatty trout salmon grown in Miyako Bay, smoked salmon smoked at low temperature for 7 days with hardwood chips, and natural cheese "Hakusen" made from mountain dairy milk from the fields. The sweetness and umami of salmon and the richness of cheese are in perfect harmony, making it perfect as a snack with wine and sake, as well as salads and hors d'oeuvres. As a luxurious set that allows you to enjoy the blessings of nature as it is, it is also popular for gifts.
　
The second is "sweet and spicy stewed sardines". Fatty sardines from the northern coast of Sanriku are slowly simmered with special soy sauce, beet granulated sugar, and sun salt to make them soft to the bones. A talented person who won the Fisheries Agency Commissioner's Award at the 67th National Seafood Processing Exhibition. With its ease of eating as it is after thawing and its taste that allows you to fully feel the original flavor of sardines, it is supported by a wide range of generations, from children to adults.
　
The third is "assortment of Miyako trout salmon". The set includes five types of miso-pickled, lees-pickled, smoked, heshiko, and raw fillet, allowing you to enjoy a variety of cooking methods and flavors. Miso, sake lees, bran, etc. are also locally produced, and there are many ways to bring out the quality of the ingredients. Just grill it on the grill or in a pan, and your dining table will be enveloped in the aroma of Sanriku. This is the confident work of Shimaka Marutomo, who won the Grand Prix at the IWATE FOOD&AWARD2021.
　
The main attraction of all products is that they take advantage of the natural ingredients and do not use unnecessary additives, so you can eat them with peace of mind. Many customers have commented that the ingredients are delicious and have a solid taste, and that the whole family can eat them with peace of mind.

Who are supporting us?

Marutomo Shimaka Co., Ltd. is supported by many people for its attitude of valuing the nature and traditions of the local Sanriku Miyako. The main target audience is families with high nature-oriented and health-conscious attitudes, as well as people who are particular about food safety and security. It is also widely popular among food lovers and Sanriku fans across the country as gifts and as a feast for special occasions.
　
The actual customer base is spread not only in the local Miyako City and Iwate Prefecture, but also throughout the country, including the Tokyo metropolitan area and the Kansai area. In particular, the use of it as a hometown tax payment and ordered gourmet food is increasing, and many people have said that they can enjoy Sanriku's seasonal food at home and that they can eat it with peace of mind with the whole family.
　
It is also sold at wholesale stores, specialty product shops, department stores, etc., and has received high praise at local product exhibitions and events. Collaboration products with local high schools and universities are popular among the younger generation and the local child-rearing generation. Customers have received warm feedback such as "the taste of the ingredients is alive" and "they are appreciated even as gifts", and it is characterized by many repeat customers. This trust and support from a wide range of people supports the Marutomo-Shimaka brand.
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