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Yamasei Suisan Co., Ltd.

Yamasei Suisan Co., Ltd.

ユウゲンガイシャヤマセイスイサン
Vendor
有限会社山精水産
We are developing a series of whitebait chips that use fresh "whitebait" and "cherry shrimp" that have been caught and brought out the "umami" to the maximum by careful manual work by craftsmen.
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About the brand

We are developing a series of whitebait chips that use fresh "whitebait" and "cherry shrimp" that have been caught and brought out the "umami" to the maximum by careful manual work by craftsmen.
1
At Yamasei Suisan, we deliver precious and fresh seafood to the table with traditional techniques.
2
In particular, whitebait chips are roasted so that they can be eaten immediately using the old-fashioned, time-consuming method. We make products with a focus on freshness.
3
100% made in Shizuoka Prefecture! Only whitebait! Only cherry shrimp! There is nothing superfluous in it. You can taste the seafood itself.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Fresh raw whitebait (fished in Enshu Nada and Suruga Bay) caught at Omaezaki Fishing Port in Shizuoka Prefecture is auctioned off by our middleman, Yamasei Fisheries, and processed into folded sardines.
　
　

What are we doing?

Originally, our company was a middleman wholesaler of fresh fish, and whitebait processing was also our main job. Around the beginning of the Heisei era, we started manufacturing folded sardines and sent them to the central wholesale market.
Now that the demand for tatami sardines has decreased due to the passage of time, we tried and failed to see if we could somehow let people know the deliciousness of whitebait and the deliciousness of tatami sardines.
Tatami sardines (tatami sardines) are made by washing fresh raw sardine fry, straining them raw with a fine-grained net attached to a wooden frame, draining the water, and then turning them over on top of the sardine. Food that has been dried in a dryer for about 6~7 hours and processed into thin plates (nets). It is common to roast it once and eat it instead of eating it as it is. We thought that if we eliminated that time, the demand would increase even more, so we decided to manufacture it.
I want you to easily taste delicious whitebait! That's it.

Commitment to the product

Fresh raw whitebait (fished in Enshu Nada and Suruga Bay) caught at Omaezaki Fishing Port in Shizuoka Prefecture is auctioned off by our middleman, Yamasei Fisheries, and processed into folded sardines.
Shirasu chips, originally folded sardines.
Tatami sardines (tatami sardines) are made by washing fresh raw sardine fry, straining them raw with a fine-grained net attached to a wooden frame, draining the water, and then turning them over on top of the sardine. Food that has been dried in a dryer for about 6~7 hours and processed into thin plates (nets).
It is said that it got its name because it was once dried in the sun using a tatami table of yes grass. In ancient times, production began at the end of the Edo period, but it became actively manufactured after the Meiji era. Originally, it was manufactured for self-consumption all over the country, but specialized processors began to appear from Shonan in Kanagawa Prefecture to the vicinity of the Miura Peninsula. Nowadays, it is a specialty product mainly made in the coastal areas of Shizuoka and Kanagawa, and it is a product that is the "blessing of the sea" itself. Food that allows you to directly feel the "flavor of the tide" and "the flavor of fish".
The way to eat folded sardines is very simple. Quickly roast it over an open flame and use it as a snack for sake.
Shirasu chips eliminate the trouble of roasting and can be eaten as they are.

Who are supporting us?

Originally, businessmen started selling it as a snack for beer and liquor at stations in Shizuoka Prefecture, but now there are many inquiries from retailers such as Kinokuniya, and the demand for it as a snack for children is increasing. In addition, for the purpose of easily replenishing calcium, it is instructed by people of all ages as a healthy snack.
In addition, some customers eat it with their pets.
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