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From plants, we make "food" that is the food that feeds our lives. Plant-based proteins that contain Japan ancient superfoods to help you live strong, beautiful, and free.

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GRØN

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From plants, we make "food" that is the food that feeds our lives. Plant-based proteins that contain Japan ancient superfoods to help you live strong, beautiful, and free.

3,924

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About the brand

From plants, we make "food" that is the food that feeds our lives. Plant-based proteins that contain Japan ancient superfoods to help you live strong, beautiful, and free.

Completely gluten-free with no wheat, barley, or rye, vegan design with no animal ingredients, and soy-allergy-friendly products are also announced.

Traveling all over Japan, he encounters plants and producers that have been rooted in the area since ancient times, and launches the plant-based protein brand "GRØN" to pass on new value to the next generation.

We use state-of-the-art technology to blend additive-free plant-based proteins using only ingredients that have actually been confirmed in the production environment, without using any animal ingredients, food additives, or artificial sweeteners.

More about the Brand Owner

福島祥介

SHOSUKE FUKUSHIMA

Born in Tokyo. In Fukui Prefecture, where he spent his childhood due to his father's job transfer, and in Australia, where he lived after graduating from university, he experienced a life connected to nature, and in search of a connection with nature that was lacking in his life in Tokyo, he launched GRØN. In the course of his journey to find ingredients, he became interested in the local plants and traditional culture, which led to product development. When I was a student, I majored in physics. Believing that "nature is freedom," the company is committed to making products that can be enjoyed by all people and using a simple process to convey the excellent taste of the ingredients.

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Why are we doing?

What are we doing?

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Who are supporting us?

Why are we doing?

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I want to convey the food culture that has been handed down to many people.

From plants, we create "food" that will be a source of abundant life.

With such a vague idea, our manufacturing began in the spring of 2017.

Relying on the information I gathered from my colleagues, I traveled to various places from Hokkaido in the north to Okinawa in the south in search of materials, and I encountered rare wildflowers, agricultural products, and processed foods, and made a series of new discoveries.

I learned that the power of plants and fermentation has supported people's lives in various situations, such as fruits and vegetables to beat the heat of summer, fermented foods to overcome the cold winter, and herbs to protect against diseases and pests. In Japan, there is a local food culture that has been handed down to the region, such as drinking it as tea and wrapping it in food, even before it was scientifically elucidated.

In recent years, we have learned that these ingredients are being researched as highly nutritious "superfoods," and we launched a brand to convey them to more people.

GRØN is a Danish word that means "green".

We chose this name from the perspective of Scandinavian gastronomy, which emphasizes a cultural and economic approach to food together with producers, while simply processing ingredients born from nature.

What are we doing?

Universal design to reach the people who need it

All agricultural products handled at GRØN are dried and powdered locally. Due to the peculiar taste and transportation, it is possible to connect with producers using modern technology of powdering raw materials that are usually difficult to eat. In addition, vegetables that would otherwise be discarded by making them into powder can be used, reducing transportation costs and creating local employment.

Normally, an additive called dextrin is often used when blending proteins, but we have succeeded in developing a protein that is additive-free and easily soluble thanks to the technical capabilities of our partner factories.

The Okayama factory, which knocked on the doors of several factories, not only had technical capabilities, but also sympathized with the world we were envisioning, and helped us with a story that seemed like a pipe dream. From each of these encounters, GRØN's products are made.

Nutritious plant-based protein. Not only for beauty and health, but also for people in various situations who need it, and we are particular about universal design.

Powdering it prolongs the shelf life, and has recently been recommended as an emergency food in the event of a disaster, and it is easy to consume even for the elderly who have difficulty chewing.

In that sense, I would like to continue to make things that are always necessary in today's world, not limited to the form of protein.

For as many people as possible to live a beautiful and healthy life while feeling closer to nature and plants through GRØN. If we can be a part of it, we couldn't be happier.

Commitment to the product

GRØN's products are universally designed so that people with all kinds of diets and habits can enjoy them while effectively ingesting protein, a nutrient that modern people tend to lack, by incorporating "safe" and "delicious" agricultural products from excellent producers spread throughout Japan.

・It is a completely gluten-free product that does not contain any wheat, barley or rye, and the factory where it is produced does not process any food containing gluten.

・ It is a vegan product that does not use any animal ingredients.

・No genetically modified ingredients

・The only food additive is the baking powder (aluminum-free) used in PANCAKE MIX PROTEIN. No preservatives, sweeteners, colors, flavors, preservatives, stabilizers, or artificial sweeteners are used.

・No artificial sweeteners. Amazake, beet sugar, and brown sugar are used for sweetness, giving it a natural sweetness, making it easy to mix with juice or add to dishes and sweets.

[Green Monster]

Diet skin support.

Cleanse the intestines with the power of green herbs such as bay peach and kumasasa. The high nutritional content of spirulina, the king of superfoods, makes up for the lack of vegetables and aims to create a body without rough skin without accumulating bad things.

The refreshing taste of herbs is like a smoothie when mixed with milk or soy milk.

In the hot summer, it is also delicious to combine cut and frozen bananas, ice, and water and put them in a blender.

[Criollo Belize]

Focus & Performance.

It is a collaboration item with the training gym "Total Workout".

Formulated with ingredients rich in beauty ingredients, such as cacao for concentration, maqui berries for the strongest antioxidants, and blackcurrants from New Zealand, which have 78% more anthocyanins in the EU species, it enhances workout and work performance and keeps you looking younger.

Since it uses pea protein derived from peas, it can be drunk even by those who are allergic to soybeans.

A woman who has been going to the gym for more than 20 years weighs -3.5 kg in 2 months after she starts drinking. muscle mass increases,

He said, "My body has become the best body I've had in 20 years."

It is a low-sweetness product with a cocoa-like taste and a sesame-like flavor peculiar to peas.

Who are supporting us?

From Hokkaido to Okinawa, more than 100 stores carry it.

Most of the purchases are made by women in their late 20s to 40s, and about 85% of those who buy are women. Among men, it is often used by people who enjoy nature sports such as surfing and trail running.

It is supported by people who want to be healthy and beautiful rather than want to train their bodies, and it is sold in various places that "do not seem to sell protein" such as beauty salons, beauty clinics, natural supermarkets, hotels, and apparel brands.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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About the brand

More about the Brand Owner

福島 祥介

SHOSUKE FUKUSHIMA

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福島祥介