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We support the "most blissful work in the world" that is given the moment you become a mother, and develop sustainable products that protect the future. We mainly sell loungewear and maternity pajamas.

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greenome

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Ftero株式会社

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About the brand

A fashion stylist who is a mother of two children directs based on her own experience.

We use only sustainable materials such as sustainable cotton, EcoBLUE, and kapok, and we also offer reuse services.

I will work to create a world where I want to be a mother and feel glad to be a mother.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Greenome was born from the days of thinking about the role of mother and family through the director, stylist Furuta's own two pregnancies, childbirth, and child-rearing.

The role given to you the moment you become a mother is:"The most blissful thing in the world"I think it is.

Pregnancy and childbirth, which are the beginning of this process, are major events in a woman's life. Rather than being filled with patience and anxiety, I wanted to have fun and make it special. I'm sure many other women would like to be like that, too. That's why I wanted to create maternity wear that would stylishly color my new life with my infant when I was hospitalized and after childbirth, which was the reason for launching the brand.

We at greenome are a maternity lifestyle brand that celebrates pregnant women, mothers raising children, and everyone else who plays this role, and supports the diverse and personal image of mothers in the future.

Beyond the work of bliss,

We want to be a brand that comes when you can say thank you for being born, and you can be close to that important time.

What are we doing?

It is our policy to be a sustainable brand for the children who will live in the future.

The materials used are not only organic but also sustainable cotton, which is considerate of the lives of producers, ECOBLUE, which is made from processed waste PET bottles, and plant kapok, which is native to Southeast Asia.

We are also considerate of pregnant women and mothers and babies who have just given birth, and we are particular about the texture of the skin.

We will not commercialize it unless both sustainable and texture are satisfactory.

In addition, even if the shape is changed, we want you to use it for as long as possible, so we also offer a service to reuse the product after using it.

Commitment to the product

Each product is available in one size (FREE), but the pattern is adjusted many times so that it can be worn by people of any system.

The A-line has a feminine silhouette and elastic sleeves to make it easy to do housework.

Others include:

・ Whether or not there is a nursing opening

・Long/Short

・ With belly wrap / without

You can choose according to your wishes.

At a popular clinic in Fukuoka, greenome products are used for rental pajamas when hospitalized for childbirth.

Who are supporting us?

It is worn by women who live their lives in their own way.

In the second trimester of pregnancy, people become more conscious of the cost-effectiveness of the tools they have, but I still feel that the customers who choose greenome sympathize with the concept of greenome and place great importance on the moment of becoming a mother.

Currently, it is sold at the official EC and gift malls (some products), and pop-up stores are held on an irregular basis.

We also provide bespoke products to clinics.

Until now, we have not sold wholesale.

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