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Dotsss

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Sometimes it is distorted, sometimes it is dented. We do not waste unique fruits, and we can absorb the deliciousness of the season. Dotsss, an additive-free dried fruit brand delivered by a farmer in Yamagata.
〜1,000
Followers

About the brand

Sometimes it is distorted, sometimes it is dented. We do not waste unique fruits, and we can absorb the deliciousness of the season. Dotsss, an additive-free dried fruit brand delivered by a farmer in Yamagata.
1
Additive-free farmer's dried fruit that allows you to enjoy the taste of the fruit as it is. Because the farmers handle each piece from cultivation and harvesting, we have finished it without losing the deliciousness of the season.
2
Fruits with scratches and dents are all unique. There is no superiority or inferiority in the value of hand-grown fruits. Please enjoy the fruits dressed up with their individuality.

More about the Brand Owner

伊藤 亜希子

AKIKO ITO

Certified New Farmers Born in Tendo City, Yamagata Prefecture. After graduating from junior college, he worked as a sales representative for office automation equipment. After giving birth to two girls and raising children, she became fascinated by agriculture and has been helping her parents' orchard since 2019. From 2022, he became independent as a certified new farmer. 〈Kanto Farmer's Market Marche〉 From the same year, he regularly opened stores in the Kanto market, mainly at the Aoyama Farmers Market. Through face-to-face sales using tastings, we sell fruits and vegetables and dried fruits while listening directly to the voices of customers in the Kanto area. You can feel the "value of Yamagata fruits" that is difficult to feel locally. 〈Farmer's thoughts through cultivation〉 It is the farmer's job to support the fruitfulness of the fruit by cutting branches in winter, thinning out buds and flowers in spring, and adjusting the moisture of trees and sunlight in summer. What I feel in the process of cultivating with my hands is that the difference in fruit standards is not superiority or inferiority, but "individuality". In order to express the thoughts of such farmers, we launched the Farmer's Dried Fruit Brand.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Dotsss is a farmer's dried fruit brand launched by an active fruit farmer in Yamagata.
 
In fruit cultivation, branches are cut in winter, buds and flowers are thinned out in spring, and tree strength and sunlight moisture are adjusted in summer to support the fruitfulness of fruit. In such a situation, there is a farmer's feeling that I can feel because I work on it one by one.
 
That is, "beautiful fruit, scratches, rust, and dents are all unique."
Fruits grown with the same care have differences in standard, such as A, B, and non-standard products, but there is no superiority or inferiority in value.
 
Harvested fruits have their own characteristics, such as raw consumption, cooking and processing, dried fruits, smoothies, and juices.
 
The difference in standards is "individuality", and there is no superiority or inferiority in the value of fruit.
 
This brand contains the farmer's desire to make the most of the individuality of the fruit in the right place, dress it up nicely, and send it out into the world.

What are we doing?

When the fruits are lined up, they look like dot patterns, so I imagined a polka dot pattern.
 
If you look closely, the dot pattern on the package design is not a beautiful circle, but there are distortions and dents.
 
In addition, no two fruits are the same, from beautiful colors to dull colors, from intense colors to pale colors, but no two fruits are the same.

Commitment to the product

All ingredients are additive-free farmer's dried fruits that do not use sugar or additives, using fruits from Yamagata Prefecture.
 
Yamagata is a fruit kingdom suitable for the cultivation of delicious fruit trees with a rich and sweet taste, with a climate with severe temperature differences and a fertile land rich in nature.
 
The dried fruit, which is made by drying the fruits harvested in such a land, is a gem of the material as it is, with a rich sweetness condensed and you can taste the flavor of the fruit as you bite into it.
 
There are a total of 5 types of S size packs, and many customers purchase all colors as small souvenirs or small gifts, and there is a demand for package purchases.
 
The L size pack is a value size of apple &pear &peach mix.
You can enjoy it as it is, or you can soak it in yogurt overnight and enjoy it as a dried fruit tea with a purple texture the next morning, accompanied by high cacao or cream cheese.

Who are supporting us?

We mainly target women in their 20s ~ 50s whose lifestyles are changing rapidly, such as work, marriage, and child-rearing.
 
No two pretty and delicious fruits are the same.
No matter how much the situation or environment changes, there is no one who is irreplaceable, and each person is special and wonderful.
 
Since it is additive-free, it can be enjoyed safely by men and women of all ages, and it is lightweight and easy to carry because it can be stored at room temperature.
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