Yuna Yasai+

ヤサイ

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Yuna (Yasai+) said, "Let's take something that is good for the body." This is a brand that was born from this thought.

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T9350002007660

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About the brand

Yuna (Yasai+) said, "Let's take something that is good for the body." This is a brand that was born from this thought.

It is a safe and secure brand that is vegan, gluten-free, and additive-free.

We bring out the original flavor of the ingredients and create products that are both healthy and delicious.

It is a food brand that proposes "health + fun" that is easy to incorporate into daily life.

More about the Brand Owner

籾木真一郎

SHINICHIRO MOMIKI

Born in Miyazaki Prefecture in 1975. At the age of 20, he inherited the family business and tried to convert his business from the polishing industry to the food business. Currently, as the representative director of MOMIKI Co., Ltd., he focuses on the development of additive-free and health-oriented products, including black garlic "Kuromaru". It is developing processed black garlic products that make use of its unique aging technology and a new brand "Yasai+" that incorporates local ingredients, and is taking on the challenge of expanding sales channels both domestically and internationally. With the management philosophy of "Care, Improvement, and Cooperation" in mind, our mission is to grow together with our employees and the community, and to spread energy and smiles through food.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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As we at MOMIKI Co., Ltd. move from the polishing industry to the food business, we have a strong desire to create new value rooted in the community. The brand "Yasai+" was born in this context.

Under the theme of "Let's take something that is good for the body", we are committed to being vegan, gluten-free, and additive-free, and aim to add "peace of mind and health" to our daily lives, which are often lacking in modern diets. The trigger was the desire to deliver food that families, employees, and local people can eat with peace of mind. By not relying on additives or excessive processing, we want to deliver the value of "gentle on the body but delicious" by maximizing the power of the ingredients themselves.

Their representative products, the "GARI✕GARI series" (garlic sauce, side dish, chili oil, and spices) and the "GARI✕PORI series" (snack takuan, spice takuan) are the embodiment of this philosophy. We are constantly devising ways to deliver the joy of eating to a wide range of consumers who are not only health-conscious but also those who seek deliciousness and fun.

What we want to achieve through "Yuna Yasai+" is not just about selling products. To rediscover the value of local ingredients and build a sustainable system together with farmers and producers. And to disseminate not only in Japan but also overseas to spread Japan's food culture and "the ideal way of eating to enjoy health".

Our mission is to "energize people through food" and will nurture Yuna Yasai+ into the future.

What are we doing?

Yuna (Yasai+) The worldview is to add peace of mind and fun to the daily dining table with the slogan "Gentle plus, good for the body". While modern diets pursue convenience, there is also a growing anxiety about additives and overprocessing. We launched this brand with the desire to deliver food that satisfies both the mind and body while making use of the blessings of nature as it is.

The first thing we are particular about is "clean label". We are thoroughly committed to being vegan, gluten-free, and additive-free, and we design products that everyone can eat with peace of mind. Food safety is a natural premise, and on top of that, we give top priority to balancing "deliciousness" and "health".

The second focus is "technology that brings out the power of materials". Applying the know-how cultivated through black garlic aging technology, we devise ways to bring out the maximum flavor and aroma. From seasonings such as garlic sauce, chili oil, and spices, to snacks and pickles, we aim to make a difference in every bite.

The third is "design for fun". The unique naming and playful product composition such as GARI✕GARI and GARI✕PORI are not just health foods, but are designed to provide "the fun of choosing" and "the excitement of eating". Rather than "eating with patience" that is good for health, we aim to be an existence that naturally blends into your lifestyle by "eating happily".

The worldview we envision is to support "healthy and positive daily life both physically and mentally" through food. Yuna Yasai+ is a positive step towards that, a brand that proposes sustainable food for the future.

Commitment to the product

(1) GARI ✕ GARI Garlic Sauce

A versatile seasoning made with uniquely aged black garlic. The umami and aroma complement the entire dish, and can be used in a wide range of meat, fish, and vegetables. A popular product that combines health consciousness and deliciousness.

(2) GARI✕GARI Chili oil as a side dish

It is full of ingredients and can be completed with just a sprinkling. Although it is additive-free, it is rich and goes well with white rice, cold tofu, and noodles. A focus product that aims to be a standard seasoning for the home.

(3) GARI✕PORI Snack Takuan

A new snack made with radish from Miyazaki Prefecture and retains its texture and flavor. Combined with spices, it creates a healthy yet addictive taste. Strengthening development in Japan and abroad.

Who are supporting us?

■Target audience

Women in their 40s and 60s who are health-conscious

Those who are particular about ingredients and seasonings (organic-oriented, additive-free)

Housewives who care about the health of their families and those who are aware of the demand for gifts and souvenirs

■Actual customer base

Direct sales and event sales are mainly women in their 50s and 70s

Many people buy black garlic repeatedly for beauty and stamina purposes.

In urban areas, there is also a response from people in their 20s and 40s who are gluten-free and vegan-oriented.

Not only in the health food market, but also in the number of male buyers as "delicious seasonings" is increasing.

■Wholesale stores and features

Local specialty supermarkets, direct sales stores, roadside stations

Department store gift section and specialty food section

Organic Shops and Natural Food Stores

OverseasAmericaWe have exported a large number of

Select shop that sells health foods and Japan ingredients

→ Characteristics: Mainly sales destinations that focus on "quality", "story", and "differentiation points" rather than price

■Buyer's voice

"It has less of the peculiar smell of black garlic and is easy to eat, and I'm happy to be able to continue it every day."

"Chili oil, which can be used as a side dish just by putting it on rice, is helpful when you are busy."

"Snack sweet bean paste is healthy yet addictive, and I keep coming back for it."

"When I gave it as a gift, I was very pleased, and it is attractive that it is both healthy and delicious."

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Deferred payments of up to 60 days

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Yuna Yasai+

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Pickles and Tsukudani

Yuna Yasai+

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More about the Brand Owner

籾木真一郎

SHINICHIRO MOMIKI

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