Target audience and actual customer base
Target group: Women in their 20s to 60s
Core user base: People who resonate with the social significance of the product and prefer sustainable choices
Distinctive Buyer Demographic:
✅ Those who want to avoid caffeine (pregnant and health-conscious people)
✅ Those who want to enjoy the flavor of pistachios, cinnamon, and brown sugar
✅ Gourmets looking for unique flavors
✅ Looking for a special gift or souvenir
[Actual wholesale destinations and characteristics]
** It is available at cafes in Tokyo, including ** Harajuku's café "Sedai Coffee Roaster" **.
** Norwegian café "Hakone Coffee (central Oslo)" ** also made an inquiry, indicating the high demand for inbound tourism.
[Buyer's voice]
"I'm cutting back on caffeine, so I'm enjoying it instead of coffee."
"The rich taste of pistachios and the gentle sweetness of brown sugar are addictive!"
"Unlike ordinary syrups, it has a deep aroma and richness, making it a perfect gift."
"It was a new experience to enjoy the foreign flavor of a foreign country as if you had drunk it at an overseas café."
[High inbound demand]
Cafes near Harajuku and Tokyo Station are popular with foreign visitors to Japan, especially for travelers from Europe, the United States, and Asia.
As a syrup with a craft feel unique to Japan, it is highly regarded as a souvenir and café menu.
Further development is planned for foreign visitors to Japan, which is expected to increase by 2025.