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Turkish wild pistachio × Japan brown sugar syrup. It has both a rich flavor and social contribution, making it a new sensation that is perfect for lattes, cocktails, and desserts.

Fease

フェアーズ

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Fease

Turkish wild pistachio × Japan brown sugar syrup. It has both a rich flavor and social contribution, making it a new sensation that is perfect for lattes, cocktails, and desserts.

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About the brand

Turkish wild pistachio × Japan brown sugar syrup. It has both a rich flavor and social contribution, making it a new sensation that is perfect for lattes, cocktails, and desserts.

A rich and savory syrup made with wild pistachios from Turkey and brown sugar from Japan. It is a new taste that is perfect for lattes, desserts, and confectionery.

A syrup that perfectly harmonizes the aroma of Turkish wild pistachios and the richness of Japan brown sugar. It is a special dish that is perfect for gifts and café menus.

More about the Brand Owner

菊地泰基

Kikuchi Taiki

Based on his experience and passion, he is working to solve the Syrian refugee problem in Turkey. In 2017, we developed "Brown Pistachio Syrup" through our support activities for Syrian refugees in Turkey. This product is a non-caffeinated syrup that combines wild pistachios from Turkey and brown sugar from Japan in collaboration with a local company. As a bridge between Japan and Turkey, he is working with the goal of creating jobs and enriching the lives of Syrian refugees. We aim to realize social contribution and a sustainable business model, overcome difficulties to grow the brand, and expand our business both domestically and internationally.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Brown Pistachio Syrup" was born to help Syrian refugees who have taken refuge in Turkey.

Many of them have limited access to vocational training and find it difficult to find employment.

Our project aims to provide them with a stable income and create an environment where they can find hope.

By harvesting and working in the crop, Syrian refugees encourage them to become self-reliant and pave the way for the future. Through our syrup, we hope that people around the world will expand their circle of social contribution and feel the power of empathy and support.

What are we doing?

We manufacture and sell "Brown Pistachio Syrup" using wild pistachios from Turkey and brown sugar from Japan.

This syrup is caffeine-free and yet has a deep taste and flavor. In addition, we aim to create new value by supporting the employment of Syrian refugees and serving as a bridge between Turkey and Japan.

This syrup can be used as a latte, cocktail or dessert sauce, providing consumers with a new sensation as an "experience" that goes beyond just a drink. We aim to have social significance and contribute to the change of the world every day through our products.

Commitment to the product

"Brown Pistachio Syrup" uses rare wild pistachios that grow in the mountains of Turkey and brown sugar from Japan, and adds a subtle cinnamon flavor to achieve a deep taste.

In the future, we aim to establish our own farm and support the harvesting and manufacturing processes of Syrian refugees, adding social value to our products and providing a heartwarming "relief" cup.

We value the creation of conscious and sustainable products that not only provide deliciousness, but also allow consumers to feel that they are making choices that contribute to society every time they drink them.

Who are supporting us?

Target audience and actual customer base

Target group: Women in their 20s to 60s

Core user base: People who resonate with the social significance of the product and prefer sustainable choices

Distinctive Buyer Demographic:

✅ Those who want to avoid caffeine (pregnant and health-conscious people)

✅ Those who want to enjoy the flavor of pistachios, cinnamon, and brown sugar

✅ Gourmets looking for unique flavors

✅ Looking for a special gift or souvenir

[Actual wholesale destinations and characteristics]

** It is available at cafes in Tokyo, including ** Harajuku's café "Sedai Coffee Roaster" **.

** Norwegian café "Hakone Coffee (central Oslo)" ** also made an inquiry, indicating the high demand for inbound tourism.

[Buyer's voice]

"I'm cutting back on caffeine, so I'm enjoying it instead of coffee."

"The rich taste of pistachios and the gentle sweetness of brown sugar are addictive!"

"Unlike ordinary syrups, it has a deep aroma and richness, making it a perfect gift."

"It was a new experience to enjoy the foreign flavor of a foreign country as if you had drunk it at an overseas café."

[High inbound demand]

Cafes near Harajuku and Tokyo Station are popular with foreign visitors to Japan, especially for travelers from Europe, the United States, and Asia.

As a syrup with a craft feel unique to Japan, it is highly regarded as a souvenir and café menu.

Further development is planned for foreign visitors to Japan, which is expected to increase by 2025.

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