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C'est pas Grave
Borderless loungewear brand for adults
〜Timeless and timeless, to your own masterpiece〜
1
Unisex, basic and seasonless. Regardless of age or gender, we propose high-quality loungewear that blends in with anyone's life
2
A design that combines a sense of relaxation that allows you to spend time at home comfortably and a sophistication that can be worn on the go
3
In order to value the thoughts of the creators, we do not overproduce. Sustainable manufacturing that envisions a better future
Brand Owner
More about the Brand Owner
MIYOKO MASUDA
In 2002, he founded C'est pas Grave.
With the theme of "clothes that go well with denim", we propose a pants-style MIX coordination. By handling everything from design to production and sales by one person, we have established consistent brand production. Nurture trust with wholesalers through careful manufacturing unique to small-scale manufacturing.
One year after the start of the brand, original denim was released. The design of the jeans belt and back pocket with harako slammed into it was well received, establishing a high-quality daily style for adults. The shirt and denim style has increased the number of fans, and we continue to do business with department stores and select shops.
In 2019, the brand was suspended with the Autumn & Winter collection.
In 2022, the brand was relaunched.
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Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Run through, stop, and start walking again. I want to create a masterpiece that will never fade
Under the influence of her older brother, who loved clothes, she aimed for the fashion industry and graduated from a fashion college in Tokyo. While working at an apparel company, he started a small brand. He was devoted to making clothes, but closed the brand at the age of 27. "I want to learn the basics of apparel and restart the brand in three years," he said, so he became an assistant to a designer.
In 2002, at the age of 30, he founded C'est pas Grave. The brand name means "It's okay, it's okay, it's OK!" in French. With a love for France and the desire to "enjoy fashion casually", we proposed a mixed style with the theme of <playful TRAD ×EDGE> with a sense of class.
Until the ninth year of the brand, it was a hard day to hold exhibitions four times a year. Before the age of 40, he held exhibitions twice a year in order to slow down the pace of his life. As I got older, my awareness of fashion changed, and I temporarily took a break from the brand in Fall/Winter 2019.
After the hiatus, while spending a relaxing time, I began to feel more endearing in my daily life, and at the same time, I launched the lifestyle product "ITOCI".
In June 2022, the apparel line was restarted.
We want you to spend your daily life at your own pace with high-quality loungewear that is not bound by gender, age, race, or culture. I want you to experience the joy of growing your own masterpiece. With that in mind, we make clothes that are close to our lifestyle.
What are we doing?
Basic, timeless, unisex loungewear
C'est pas Grave is a loungewear brand without boundaries. The loose silhouette has a clean sex appeal if worn by women. If worn by men, it will be playful and cute. Add a unisex item full of happy moods to your wardrobe.
In recent years, when the world has changed drastically due to the pandemic, many people are spending more time at home and reviewing their quality of life. Therefore, we propose a daily life where you can wear fashionable and comfortable clothes at home and satisfy your mind and body. Because we want you to wear it a lot, basic, timeless, and seasonless designs are C'est pas Grave's taste. Let's enjoy your daily life borderlessly with sophisticated items that can be used not only for home time but also for street wear.
As with our commitment to clothes, we try to create a production process that is friendly to the earth. It would be a great pleasure if we could sell out all the items, but it is almost impossible to sell out 100% of the products unless they are made to order. It will be put on sale for inventory disposal, and if it remains unsold, some companies will dispose of it. Because I did everything from design to production myself, I can think of the cost of the item, the invisible labor of the maker, and the smiles of the people who sewed it. I don't want someone to feel sad because of my manufacturing and have a negative impact on the global environment. We use circular products that do not over-produce, and we balance sustainability and design to protect the future.
Commitment to the product
We want to cut down on waste and deliver only "really good things"
For busy modern people, we have selected materials that can be easily cared for, and the design has been stripped down to ensure that it can be used for a long time. We value what we really want to focus on, and we deliver only what we think is "really good".
<his shirt>
A shirt with a unisex design that can be enjoyed in a wide range of scenes from going out to home time. After wearing it for a long time, we pursued more simplicity and comfort so that you can wear it as sleep wear until the end. The yoke switch (seam) on the back is omitted, so it is comfortable to wear. The material is 100% cotton fabric using high-grade Egyptian combed yarn. Since it has been form-stabilized with camellia oil, some wrinkles are not noticeable even without ironing. It is a new standard shirt for adults that can be loved for a long time.
<his pants>
Relaxed pants made of the same material as <his shirt>. The exquisite silhouette with a baggy and firm striped fabric gives a sophisticated impression. The waist is comfortable to wear through a loose elastic and a drawstring made of the same material.
<Warmth robe>
Loose form of the robe. The soft brushed sweatshirt material is a 100% organic cotton fabric called "BIO RE COTTON". It is grown using environmentally friendly organic farming methods and is produced in a socially fair context that supports the independence of producers and women's labor. As a member of the earth, we make positive choices in the manufacturing process.
The pocket part is made of artificial leather. Durable and sustainable material spun from recycled PET.
Who are supporting us?
It is supported by a wide range of people, both men and women, from their 30s to 50s.
▼ Customer's voice
・ Remembering the time when I liked fashion and thinking about doing my best every day
・ I'm happy to be able to wear it for a long time
・ It is so comfortable that the skin naturally chooses it.
・ Cotton material with a gentle touch feels good to wear
All products
There are no products available for display
Products
All products
There are no products available for display
C'est pas Grave
Borderless loungewear brand for adults
〜Timeless and timeless, to your own masterpiece〜
1
Unisex, basic and seasonless. Regardless of age or gender, we propose high-quality loungewear that blends in with anyone's life
2
A design that combines a sense of relaxation that allows you to spend time at home comfortably and a sophistication that can be worn on the go
3
In order to value the thoughts of the creators, we do not overproduce. Sustainable manufacturing that envisions a better future
Brand Owner
More about the Brand Owner
MIYOKO MASUDA
In 2002, he founded C'est pas Grave.
With the theme of "clothes that go well with denim", we propose a pants-style MIX coordination. By handling everything from design to production and sales by one person, we have established consistent brand production. Nurture trust with wholesalers through careful manufacturing unique to small-scale manufacturing.
One year after the start of the brand, original denim was released. The design of the jeans belt and back pocket with harako slammed into it was well received, establishing a high-quality daily style for adults. The shirt and denim style has increased the number of fans, and we continue to do business with department stores and select shops.
In 2019, the brand was suspended with the Autumn & Winter collection.
In 2022, the brand was relaunched.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Run through, stop, and start walking again. I want to create a masterpiece that will never fade
Under the influence of her older brother, who loved clothes, she aimed for the fashion industry and graduated from a fashion college in Tokyo. While working at an apparel company, he started a small brand. He was devoted to making clothes, but closed the brand at the age of 27. "I want to learn the basics of apparel and restart the brand in three years," he said, so he became an assistant to a designer.
In 2002, at the age of 30, he founded C'est pas Grave. The brand name means "It's okay, it's okay, it's OK!" in French. With a love for France and the desire to "enjoy fashion casually", we proposed a mixed style with the theme of <playful TRAD ×EDGE> with a sense of class.
Until the ninth year of the brand, it was a hard day to hold exhibitions four times a year. Before the age of 40, he held exhibitions twice a year in order to slow down the pace of his life. As I got older, my awareness of fashion changed, and I temporarily took a break from the brand in Fall/Winter 2019.
After the hiatus, while spending a relaxing time, I began to feel more endearing in my daily life, and at the same time, I launched the lifestyle product "ITOCI".
In June 2022, the apparel line was restarted.
We want you to spend your daily life at your own pace with high-quality loungewear that is not bound by gender, age, race, or culture. I want you to experience the joy of growing your own masterpiece. With that in mind, we make clothes that are close to our lifestyle.
What are we doing?
Basic, timeless, unisex loungewear
C'est pas Grave is a loungewear brand without boundaries. The loose silhouette has a clean sex appeal if worn by women. If worn by men, it will be playful and cute. Add a unisex item full of happy moods to your wardrobe.
In recent years, when the world has changed drastically due to the pandemic, many people are spending more time at home and reviewing their quality of life. Therefore, we propose a daily life where you can wear fashionable and comfortable clothes at home and satisfy your mind and body. Because we want you to wear it a lot, basic, timeless, and seasonless designs are C'est pas Grave's taste. Let's enjoy your daily life borderlessly with sophisticated items that can be used not only for home time but also for street wear.
As with our commitment to clothes, we try to create a production process that is friendly to the earth. It would be a great pleasure if we could sell out all the items, but it is almost impossible to sell out 100% of the products unless they are made to order. It will be put on sale for inventory disposal, and if it remains unsold, some companies will dispose of it. Because I did everything from design to production myself, I can think of the cost of the item, the invisible labor of the maker, and the smiles of the people who sewed it. I don't want someone to feel sad because of my manufacturing and have a negative impact on the global environment. We use circular products that do not over-produce, and we balance sustainability and design to protect the future.
Commitment to the product
We want to cut down on waste and deliver only "really good things"
For busy modern people, we have selected materials that can be easily cared for, and the design has been stripped down to ensure that it can be used for a long time. We value what we really want to focus on, and we deliver only what we think is "really good".
<his shirt>
A shirt with a unisex design that can be enjoyed in a wide range of scenes from going out to home time. After wearing it for a long time, we pursued more simplicity and comfort so that you can wear it as sleep wear until the end. The yoke switch (seam) on the back is omitted, so it is comfortable to wear. The material is 100% cotton fabric using high-grade Egyptian combed yarn. Since it has been form-stabilized with camellia oil, some wrinkles are not noticeable even without ironing. It is a new standard shirt for adults that can be loved for a long time.
<his pants>
Relaxed pants made of the same material as <his shirt>. The exquisite silhouette with a baggy and firm striped fabric gives a sophisticated impression. The waist is comfortable to wear through a loose elastic and a drawstring made of the same material.
<Warmth robe>
Loose form of the robe. The soft brushed sweatshirt material is a 100% organic cotton fabric called "BIO RE COTTON". It is grown using environmentally friendly organic farming methods and is produced in a socially fair context that supports the independence of producers and women's labor. As a member of the earth, we make positive choices in the manufacturing process.
The pocket part is made of artificial leather. Durable and sustainable material spun from recycled PET.
Who are supporting us?
It is supported by a wide range of people, both men and women, from their 30s to 50s.
▼ Customer's voice
・ Remembering the time when I liked fashion and thinking about doing my best every day
・ I'm happy to be able to wear it for a long time
・ It is so comfortable that the skin naturally chooses it.
・ Cotton material with a gentle touch feels good to wear
All products
There are no products available for display
Products
All products
There are no products available for display
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