"Interesting unique fashion" with a design that can be used by men and women of all ages.
We wanted to make a bag that could be used freely by the elderly "Okan", and that's where product development began. And when I paid attention to the backpack, I suddenly looked around and noticed that there were very few women who had such a convenient bag. The backpack has a strong image of the outdoors, but we proceeded with the development with the hope that elderly people and women would be able to use the backpack on a daily basis.
The number of samples made by the time the backpack was completed was well over 200. Initially, it was developed as a backpack that was easy to use for seniors like my mother, but after repeated monitors, it was found that it had functions and designs that could be accepted by a wide range of people, and it evolved into a universal design that matches men and women of all ages.
And it turned out to be a design that didn't suit Okan brilliantly, and in the end, I continued to make my parents cry again (laughs).
Mayumasa's purpose is to "create a place where people feel happy and feel that they are living with compassion and love for their loved ones and themselves." "I want to take care of myself, do something for my loved ones, be useful, and connect" We hope that those who are busy with their days who are really thinking that way will feel the love that makes them happy through our products and content.