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Crane beak

Crane beak

ツルノハシ
Vendor
有限会社鶴乃觜
We are developing foods that you genuinely want people to eat because they are important people, regardless of genre. We value "real deliciousness" that can be eaten whenever you eat it.
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T7270002010427

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About the brand

We are developing foods that you genuinely want people to eat because they are important people, regardless of genre. We value "real deliciousness" that can be eaten whenever you eat it.
1
Based on a lifestyle and food culture rooted in the local area, all products do not use any chemical additives, and above all, we value the quality of taste.
2
We carefully handcraft each ingredient without sparing any effort to determine the quality of each raw material and bring out the goodness of the material.
3
We fulfill our responsibility to the future to continue to deliver good things in the long term, not for immediate gains.

More about the Brand Owner

井上 裕貴

HIROTAKA INOUE

It means that the pursuit of food that continues to be loved and the end result is "good food". The words are simple, but they are extremely difficult to understand and practice. We continue to connect producers from all over the country who sincerely face food production and continue to inherit, protect, nurture, and convey good food.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Because I want you to eat delicious food.
　
"Food" is essential for human life, and at the same time, it gives us joy and enjoyment of life.
　
In the midst of the great changes in the environment of the times, the background to continuing to make good food without bending is the book written by the late Mr. Isobe Shosaku"Distinguish food"(Iwanami Shinsho Publication) and "Four Principles to Be Observed by Those Involved in Food Making" are the "Four Conditions for Good Food" proposed in the book.
　
[4 conditions for good food]
1. Safe and secure to eat
2. No deception
3. Good taste
4. Reasonable price according to quality
　
[4 principles that those involved in food production should follow]
1. Careful selection of raw materials
2. Genuine in the processing stage
3. A single-minded attitude that cannot be bent by the environment of the times
4. Emphasis on relationship with consumers, that is, 99% are aware of the consumer's position
　
These are called the "Isobe Philosophy", and we believe that this is our corporate philosophy, and we believe that our mission is to provide everyone with food that we truly want you to eat because you are a loved one.
　
We learned about the true deliciousness of the product by meeting producers all over the country who are sincerely engaged in manufacturing.
In order to serve as a bridge between the deliciousness and customers, we are working to make foods using these ingredients, and we will continue to aim to realize a sustainable society through the production of good food.

What are we doing?

We are working to create products with the aim of realizing a sustainable and prosperous society through food.
　
"Ita seaweed" is a local food of the San'in region.
Every spring, when the natural seaweed fishing is over, the remaining roots on the revised rocks are removed and the sea is returned to its original state.
In addition, just as we have been removing the ash from Tochino fruit in the mountains, we have been able to live a lean life and maintain the environment.
　
In the midst of environmental destruction and global population growth, there has never been a more important time to inherit, protect, nurture, and pass on the wisdom of humanity. While adhering to traditional manufacturing methods that do not destroy the ecosystem and do not rely on additives, we value an attitude of actively incorporating good products. We are working on food production with a strong desire to deliver safe, secure, and delicious food created by the harmony of carefully selected raw materials and technology.

Commitment to the product

◆"Sand dune pickled in pickled sand dunes / Sand dune pickled in red balls"◆
　
The pickled vinegar made with the crispy texture of the pickled rice and junmai brewed vinegar can also be used as vinegar rice, vinegar dishes, and vinegar for Nanban pickles.
In addition, the red rice pickles made with syrup made by cooking red apples with sugar and junmai brewed vinegar have a refreshing sweetness and aroma, so even those who don't like pickled rice or vinegar can enjoy them deliciously. Pickled vinegar can be used as it is for sweet and sour pork and sweet and sour bean paste.
　
　
◆Authentic jam made with 100% ripe fruits from Tottori Prefecture◆
(Strawberry jam/fig jam/kiwifruit jam/blueberry jam)
　
It is characterized by a rich taste that does not use coagulants and slowly boils down the fruit and sugar to bring out the original taste and aroma of the fruit.
　
◆Yokan (Kurayoshi Sairi Yokan / Hako-san Yokan)◆
The yokan, which is carefully made with carefully selected ingredients, has a refreshing sweetness in the back of the mouth, resulting in a delicious taste that you will never get tired of.
　
　
"Kurayoshi Sairi Yokan" is an assortment of four types of Tochiyoshi yokan, white yokan, Ogura yokan, and plum yokan, each cut into easy-to-eat sizes, making it easy to enjoy a variety of flavors. Each piece is sandwiched in film, so you can enjoy it without the hassle of cutting it and without getting your hands dirty.
　
In addition, "Hako-san Yokan" is a plum yokan made with ripe plums that are derived from the red color of the local toy "Hakota Doll". It is cut into bite-sized pieces, so you can easily enjoy it.
　

Who are supporting us?

It is very popular with people who are looking for safe, secure, and delicious food, pregnant women, families with small children, people who are highly health-conscious, and those who value quality and taste over price.
In addition, we have received a lot of support from those who value the true deliciousness of sincere food and want to pass it on to the next generation.
　
　
　
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