Because I want you to eat delicious food.
"Food" is essential for human life, and at the same time, it gives us joy and enjoyment of life.
In the midst of the great changes in the environment of the times, the background to continuing to make good food without bending is the book written by the late Mr. Isobe Shosaku"Distinguish food"(Iwanami Shinsho Publication) and "Four Principles to Be Observed by Those Involved in Food Making" are the "Four Conditions for Good Food" proposed in the book.
[4 conditions for good food]
1. Safe and secure to eat
2. No deception
3. Good taste
4. Reasonable price according to quality
[4 principles that those involved in food production should follow]
1. Careful selection of raw materials
2. Genuine in the processing stage
3. A single-minded attitude that cannot be bent by the environment of the times
4. Emphasis on relationship with consumers, that is, 99% are aware of the consumer's position
These are called the "Isobe Philosophy", and we believe that this is our corporate philosophy, and we believe that our mission is to provide everyone with food that we truly want you to eat because you are a loved one.
We learned about the true deliciousness of the product by meeting producers all over the country who are sincerely engaged in manufacturing.
In order to serve as a bridge between the deliciousness and customers, we are working to make foods using these ingredients, and we will continue to aim to realize a sustainable society through the production of good food.