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Tamatsukuri Onsen Skin Beauty Research Institute Hime Lab

Tamatsukuri Onsen Skin Beauty Research Institute Hime Lab

タマツクリオンセンビハダケンキュウジョヒメラボ
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株式会社玉造温泉まちデコ
Hime Labo is a basic cosmetics brand that contains Tamatsukuri hot spring water, which is said to be a "hot spring for beautiful skin". It was born with the desire to make your skin feel better after bathing with daily skin care.
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T3280003000256

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About the brand

Hime Labo is a basic cosmetics brand that contains Tamatsukuri hot spring water, which is said to be a "hot spring for beautiful skin". It was born with the desire to make your skin feel better after bathing with daily skin care.
1
It is a skin care brand that contains hot spring water. Tamazukuri Onsen in Shimane Prefecture boasts a history of 1,300 years as a "hot spring for beautiful skin". It is so moisturizing that it is said to be a "natural lotion".
2
It is a skin care brand that was born from the desire to "deliver beautiful skin hot springs and Tamazukuri hot springs to your home" and "help you create beautiful skin after bathing hot springs from daily skin care".
3
In the Tamazukuri hot spring town of Matsue City, Shimane Prefecture, there are two Hime Lab directly managed stores. Mail order is also available so that you can continue to use it at home.

More about the Brand Owner

株式会社玉造温泉まちデコ

Tamatsukuri Onsen Machideco co.,ltd

Tamatsukuri Onsen has been called a beautiful skin hot spring for 1,300 years. No color, no smell, gentle to the touch. At first glance, it looks like just hot water, but I was surprised at how much my skin looked like after bathing. Moist and smooth, as if after applying lotion. In a 2010 survey, it was rated as "one of Japan's leading skin-beautifying hot springs that increases the basic moisture content of the skin from 100% to 165%." "I want to deliver beautiful skin hot springs and Tamatsukuri hot springs to your home." "I want to help you create beautiful skin after hot springs from daily skin care." The skincare brand that was born from such thoughts is Hime Lab. We would be happy if we could help you create beautiful skin at our favorite Tamatsukuri hot spring.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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At the time of our founding, our idea was to "light up the city"
　
Around 2008, Tamatsukuri Onsen became a lonely town like a ghost town. "I want to bring back the liveliness of Tamatsukuri Onsen," and the owners of inns and souvenir shops invested in the project and started a limited liability company as a company specializing in community development.
　
Rather than introducing a new "something," we started by reviewing the old "something."
A pharmaceutical company scientifically analyzed the hot spring water of Tamatsukuri Onsen, which has been said to be a hot spring for beautiful skin for 1,300 years, and found that its skin-beautifying effect was demonstrated, and that the cornerstone of the local brand was "hot water" itself, which was the greatest weapon.
　
I want to deliver the hot spring water of Tamatsukuri Onsen, which has such a skin-beautifying effect, to the whole country! I want to help you create beautiful skin after hot water from daily skin care! The skincare brand that was born from such thoughts is Hime Lab.
　
　
　

What are we doing?

To be able to feel the Tamatsukuri hot spring water, which is called "natural lotion"
　
The concentration of ingredients in the hot spring is neither thick nor thin, and when you pour it on your skin, you can feel that it blends in smoothly and your skin becomes smooth.
　
The pharmaceutical company judged that the hot spring water of Tamatsukuri Onsen, which has these characteristics, has the best properties for cosmetics used on a daily basis.
　
　
In order to feel the moisture of such a hot spring, we are particular about the balance of the amount of hot spring water and other ingredients, and the fresh texture.
In addition, we are particular about the colorless and odorless characteristics of Tamatsukuri Onsen, and all products are coloring-free and fragrance-free.
　

Commitment to the product

　
"Skin after hot water at Tamatsukuri Onsen"In order for you to feel the3-workstationI was particular about that.
1. All products are designed with the source of Tamatsukuri Onsen so that it is close to the skin after the hot water of Tamatsukuri Onsen
2. In addition to hot spring water, use naturally-derived materials as much as possible.
3. Easy-to-use pricing so that you can use it for a long time
　
　
　
Our No. 1 popular facial cleansing soap.
The secret of its popularity is its fine fluffy foam and moist wash.
Cumulative sales exceeded 300,000 units. *January 2015 ~ May 2023.
　
　
　
　
　

Who are supporting us?

It is used by a wide range of ages, mainly women in their 30s ~ 50s.
It contains hot spring water with high moisturizing power, and is popular with dry and sensitive skin.
　
Handling at amenities and shops at inns in the Tamatsukuri hot spring town,
In addition to souvenir shops in the prefecture,
It is handled at general stores and department stores inside and outside Shimane Prefecture.
　
We hope that you will be able to experience the charm of hot spring water at home.
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