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Amaou, the king of strawberries, is a farmer specializing in direct sales. 100% in-house production. Ripe strawberries picked and harvested in the morning are frozen and stored within 24 hours. Processed products use this as a raw material. This material quality is the biggest differentiator.

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Rakuno Farm Taketa

ラクノウファームタケシタ

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武下農園株式会社

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About the brand

We use only Amaou produced in-house. Our biggest commitment is not to harvest until it is fully ripe. Processed products made with strawberries that have reached their peak color and flavor are a bit different from others.

Jam was introduced in "The World Matsuko Doesn't Know" and has been waiting for half a year for reservations. The Amaou content is 85%! We reduce sugar to the utmost limit and do not use any additives such as flavorings and preservatives.

More than 10 times more than commercially available! It's like strawberry gelato. The content of 56% was reached by pushing the limits of gelato processing. The luxury of more than half of the strawberry pulp is unique to strawberry farmers.

More about the Brand Owner

武下浩紹

Hirotugu Takesita

Born in Okawa City, Fukuoka Prefecture on November 16, 1973, the eldest son of a farmer. When he was in junior high school, he despaired of agriculture and went on to a career in mechanical engineering, and got a job designing a thermal power plant, but his outlook on life changed completely after the Great Hanshin-Awaji Earthquake. He realized that the most important thing in a disaster-stricken country is agriculture that protects lives, and he realizes the value of his parents' work. However, he said, "I don't understand sales at all ...", so he changed jobs to a company that handles financial products. However, he became mentally ill in the world of financial sales and was frustrated after a year. After that, he started farming in May 1999. In April 2006, he left JA and started a direct sales business. Despite repeated failures, sales exceeded 60 million, and in August 2020, it was incorporated as Takeshita Farm Co., Ltd. Currently, annual sales have grown to 100 million yen. 70% is retail sales on the company's website and hometown tax payment, and 30% is wholesale sales to restaurants and others. The annual production volume is 20 tons. With a focus on shipping fresh fruit gifts, the company also manufactures and sells processed products of frozen Amaou. Our strength is that we can change freely according to the requests of our business partners.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Above all, the smiles of our customers and happy timesWe want to deliver "excitement".

Rakuno Farm Taketa is passionate about growing the highest quality strawberries that you can tell how fresh they are the moment you put them in your mouth.

Strawberries grown in the rich natural environment of the local Okawa River have a flavorful sweetness and bright color. With quality and safety as our top priority, we minimize chemical fertilizers and pesticides and practice cultivation methods that make the most of nature's blessings. From selection to cultivation and harvesting, strict standards are established in each place, and the crop is grown with the utmost care.

The biggest feature of Rakuno Farm Taketa is[Do not harvest strawberries until they are fully ripe]Thing.

Ordinary strawberries are harvested shortly before they are fully ripe, calculated to be ripe by the time they are lined up in supermarkets. If you don't harvest strawberries until they're fully ripe, you can maximize their flavor, but ripe strawberries are softer than usual. Therefore, it is easily damaged when delivered, and it does not last long even on the sales floor. Not harvesting strawberries until they are fully ripe means thatWhat only strawberry farmers who sell directly can doWhat is it?

With the desire to deliver really delicious strawberries, we are prepared to lose

We are particular about not harvesting until fully ripe.

Even if it is the same amaou, it will taste completely different depending on the producer.

The harvested strawberries are further selected by the producer's connoisseurship.

After that, it is frozen and stored in a state of outstanding freshness and processed products.

Such a ripe amaou full of enthusiasm of strawberry farmers

Even when it comes to processed products, we do not compromise at all and use them luxuriously.

Enjoy the processed products of Rakuno Farm Taketa,

Please enjoy the possibilities of Amaou to the fullest.

What are we doing?

"We want to deliver truly delicious and safe strawberries directly to consumers."

Starting with such a simple idea, direct sales of strawberries were not easy. The strawberries you buy here may become memories for a lifetime.

We always want to deliver the best products, so if we are not satisfied with the taste, we may stop shipping.

This is because even if you are particular about water, soil, and cultivation methods, and thoroughly control quality, there are many unexpected things that can happen with nature.

Maybe I'm too serious.

It may be a bad idea.

Still, "there is surely a sense of excitement that a single strawberry can deliver."

With this belief, I continue to face strawberries with sincerity every day.

We are particular about water and soil.

For the soil, the use of pesticides is minimal. When using chemicals, we choose chemicals that are less burdensome to producers, do not use animal compost, and use natural products rich in minerals such as ash from burning grass and trees.

Water is also the lifeblood of strawberries. In order to make water more suitable for strawberries, rainwater is stored and permanent magnets are used to crush water molecules and change it to a smooth state where nutrients are easily transported.

After many iterations of ingenuity and trial and error, we were finally able to deliver high-quality strawberries to our customers, and now the number of repeat customers has increased every year. Among them

"Is it possible to make processed products that only strawberry farmers can do?"

I started the challenge. First of all, gelato and then jam.

Rakuno Farm Takegata is particular about

[Processed products that only strawberry farmers can do]That's the point.

Because we are strawberry farmers, we are able to process strawberries in an outstanding state. The content is maximized in the ripe state, which is the peak of freshly harvested strawberries harvested in the morning, and the flavor of fresh strawberries spreads in your mouth the moment you eat them.

We are taking on the challenge of creating luxurious processed products that are unthinkable with common sense.

Commitment to the product

[Takeshita-sanchi's ripe Amaou jam]

Rakuno Farm Taketa's jam is all about "Amaou".

After receiving the order, we will handcraft and deliver it one by one.

In his hometown of Okawa, he won the Grand Prix, and it was actually a bit of an amazing jam.

Its content is a whopping 85%!

It contains a thick amaou so that you can enjoy the flesh.

Generally, when making jam, a large amount of sugar is used to increase the shelf life. Then the sweetness of the sugar will stand out more than the sweetness of the ingredients.

howeverAmaou is the star of our jam.

In order to maximize its deliciousness, the amount of sugar has been reduced to the limit. In addition, the sugar used is Okinawan cane sugar, which has a deep sweetness. For the accent acidity, I choose domestic lemon juice. Of course, we do not use any additives such as fragrances and preservatives!

You can ♪ enjoy it with confidence

[Takeshita Sanchi's ripe Amaou gelato]

The content of 56% was reached by pushing the limits of gelato processing.

More than half of it is strawberry pulp, so it is more than 10 times thicker than commercially available fruit.

Why 56% content?

It seems that the fruit content of gelato in general distribution is about 3 to 5%. However, he wanted to make a special gelato that only strawberry farmers could make, so he teamed up with a gelato shop in Gifu Prefecture to start development. In order to challenge the limit, we increased the strawberry content to 10%, 20%, 30%, and so on.

However, when the content was increased to 60%, the gelato became flaky and sherbet-like ... "Then what do you do?"

This time, on the contrary, the content rate is reduced by 1% until smoothness comes out.56% of them have arrived!

While retaining its smoothness, it turned out to be a luxurious gelato that made you feel as if you were eating strawberries themselves.

Who are supporting us?

Rakuno Farm Taketa cultivates high quality,

It is sold directly from farmers.Amaou Specialty Strawberry FarmerAre.

Strawberries themselves are a fruit that few people don't like.

And he is a popular person who decorates the main role in cakes such as birthdays and Christmas.

Because it is supported by a wide range of people, combined with the strength of direct farmer production and gift specialization,

・ I want to give something special ・ I want to eat something special

・ I want to eat safe and secure food ・ I want to give products to people who can see who makes them

Most of our customers and companies use it as gifts or special gifts. Of course, there is also a demand for a "little reward" for yourself.

The most popular processed product is Amaou 85Jam.

When it was taken up in a world that Matsuko didn't know

"It's a little sour [compared to the others]."

It is natural to be told. It contains 85% strawberries and low sugar. The taste of the ingredients stands out, so we have received comments that it is like eating Amaou itself.

We have a track record of selling 400 pieces a day in the Shinkansen car.gelato。

It is very popular as a wholesale, and at more than 100 restaurants nationwide

As a refreshing meal between meals or as a dessert at the end of dinner

It has been well received.

In addition, in the off-season of fresh fruitFrozenis popular.

Harvested in the morning, ripe and harvested amaou is frozen in a freshness preservation device on the same day to keep the deliciousness. Condensed milk is poured over smoothie ingredients and shaved strawberries as they are, and you can enjoy cold strawberries.

It is also used as a material in restaurants and cake shops.

For those who are familiar with it and those who are looking for a gem that is different from othersfreeze-dryAmaou is also popular.

It seems that they enjoy various arrangements, such as eating it as it is, mixing it with granola and sweets.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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