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A sweet sake specialty store in Niigata. Through a cup of amazake, we will tell you the charm of the world of bran and fermentation.

4,057

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Furumachi Manufactory

フルマチコウジセイゾウショ

Vendor

株式会社古町糀製造所

A sweet sake specialty store in Niigata. Through a cup of amazake, we will tell you the charm of the world of bran and fermentation.

4,057

Followers

Small Batch

Locally Made

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About the brand

A sweet sake specialty store in Niigata. Through a cup of amazake, we will tell you the charm of the world of bran and fermentation.

Founded in 2009 in Niigata Prefecture, Japan's first amazake specialty store. Non-alcoholic, unsweetened beverages that bring out the natural sweetness derived from rice are supported by a wide range of customers.

It features a lineup of flavored amazake that appears in all four seasons. We handle more than 15 types of arranged products throughout the year, and propose a variety of ways to enjoy amazake.

More about the Brand Owner

小畑宏樹

Hiroki Obata

Born in Niigata Prefecture in 1994. After entering the University of Tokyo, he recognized the rich nature and food environment of his hometown of Niigata, and made a U-turn upon graduation. Joined NSG Holdings Co., Ltd., the parent company of Furumachi Kojisho Co., Ltd. Since August 2021, he has been appointed as the representative director of our company, and is promoting the business to convey the appeal of glue and fermentation.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Amazake is made from only rice and rice bran, and I wonder why such a richly sweet beverage that is good for the body is not widely used in this day and age."

It is a brand specializing in koji amazake that was raised from such a question.

Needless to say, rice is the staple food of Japan.

Since ancient times, rice paste has been an indispensable ingredient in the brewing industry such as Japan sake and miso.

All of them have become the foundation of our eating habits and have continued to support them.

When the company was founded in 2009, it was still a minor beverage. When many people hear the word "amazake", they imagine amazake made from sake lees.

"It smells like Japan sake and has a peculiarity."

"There's sugar in it."

"Old-fashioned drink"

It was a time when people often talked about it with such images.

Amazake, which is made with the help of koji bacteria, has a rich sweetness without using sugar, and is completely non-alcoholic and does not have the aroma of Japan sake.

In addition, because of its excellent nutritional value, it is also called "drinking infusion", and it was a beverage that was widely popular with the general public during the Edo period.

How can we make amazake, which is useful for nourishing in the summer and for fattening after childbirth, useful for modern consumers to enrich their lives?

From such a question, I started making products and started business.

What are we doing?

Our mission is to create an opportunity for a wide range of people to think that amazake is delicious.

Compared to the time of its founding, the recognition of Amazake has expanded considerably. I feel that it has changed a lot that several major manufacturers are selling their products, and it is now possible to pick them up at familiar supermarkets and convenience stores.

Having said that, I still have the feeling that there are many people who have never spoken of it.

Not only for amazake fans, but also for those who drink this for the first time

I want to drink it again."

We are engaged in product manufacturing and business activities that make people think so.

The background of amazake is the "rice industry" and the "brewing industry (rice manure)".

Both are supported by a rich natural environment and are one of the main industries in Niigata Prefecture.

In addition, all of these industries are in dire straits, with a bleak outlook due to changes in dietary habits and a declining population in recent years.

Delivering these transformed forms of sweet rice to a large number of people can indirectly contribute to these industries.

That's one of the roles I want to play.

Commitment to the product

As a specialty store, we are committed to making products with four commitments.

1) Light and not boring sweetness

The taste of amazake is determined by the type of rice bran used as an ingredient (what kind of koji fungus was used to make it).

In product development, we tried a variety of rice bran and perfected a refreshing taste that was not only sweet.

2) Smooth and grainy mouthfeel

It is a characteristic of amazake that rice grains remain when made normally. In our manufacturing process, we are working to reduce the graininess by adding a process to crush it.

It has a smooth mouthfeel and can be enjoyed without discomfort.

3) Flavored products that show various expressions

The product lineup features amazake products with various flavors.

Amazake actually goes well with a variety of ingredients (fruits, vegetables, tea, etc.), and its taste has infinite possibilities.

Ginger amazake and brown rice amazake are occasional items, but they sell seasonal products in spring, summer, autumn, and winter.

Various products such as cherry blossoms and berries in spring, peaches and plums in summer, hojicha in autumn, and yuzu in winter delight the eyes and tongue.

4) Rice from Niigata Prefecture and rice paste from a long-established brewery

As a manufacturer of rice in Niigata, of course, the rice used is prefectural rice.

In addition, we have a relationship with a miso brewery founded in the Meiji period as a group company, and the raw material rice bran is carefully prepared by the craftsmen of the brewery.

Who are supporting us?

Our main customers are women in their 30~60s.

Amazake is a beverage with a high degree of habit continuity, so once you like it, there is a high probability of repeat purchases.

I want to use general foods, not supplements or nutritional supplements, to protect my daily life and the health of my family.

There are many customers who have such a taste.

In addition, there are many customers who use it for gifts because it is beautifully arranged. As a souvenir as a greeting gift for the season, Mother's Day and Respect for the Aged Day gifts, we have received happy comments from those who have received them.

The main business is directly managed stores in Niigata and various mail order sites, so there are not many deliveries to retail stores.

It is used at miscellaneous goods select shops that also have food, beauty salons, souvenir shops in the prefecture, etc.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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