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Sorge -Wear-

Sorge -Wear-

Vendor
株式会社いちばんぼし
Sorge is an outdoor brand that cares about both people and nature by confronting social issues such as surplus inventory, mass production and mass destruction, and human rights issues at production sites

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Invoice registration number

T7010401147606

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About the brand

Sorge is an outdoor brand that cares about both people and nature by confronting social issues such as surplus inventory, mass production and mass destruction, and human rights issues at production sites
1
Simple design full of minimalist ideas and ideas
2
Sorge is particular about the non-prickly touch, comfort, and functionality, which is what Sorge is all about.
3
Proposing a sustainable lifestyle of "using really good things for a long time!"

More about the Brand Owner

浅山佳映子

KAEKO ASAYAMA

With the mission of "coexisting with nature through manufacturing and creating a borderless society," we are developing the outdoor brand Sorge. By transforming what would otherwise be discarded into attractive products and breathing new life into trash, Sorge proposes a sustainable lifestyle as an outdoor brand that confronts environmental issues and cares for both people and nature. Furthermore, as an initiative to enrich the global environment the more people use "Sorge", we give back 1% of our sales to the global environment.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"I have sensitive skin, my clothes are tingling..., I don't have clothes to wear..."
　
Our representative, Kaeko Asayama, has sensitive skin.
The apparel brand Sorge was born because there are no clothes in the world that I want to wear!
　
In fact, when a worn T-shirt or sweatshirt or sweatshirt is the most comfortable to wear, I immediately take off my clothes and change into a tattered sweatshirt when I get home.
　
I'm looking for clothes that I can wear at home and outside and that don't hurt, but it's hard to find ...
　
"Then I'll make my own!"
With that in mind, the outdoor brand Sorge was launched.
　
　
　
　

What are we doing?

"An outdoor brand that cares about both people and the global environment"
　
Sorge means "caring" in German.
　
By transforming discarded items into attractive products and breathing new life into them, Sorge proposes a sustainable lifestyle as an outdoor brand that confronts environmental issues and cares for both people and nature.
　
Furthermore, even for those who are interested in environmental issues but do not know what to do, the more they use "Sorge", the more they use it, the richer the global environment becomes, and we give back 1% of our sales to the global environment.
　
"Not only will we reduce waste, but we will also create new value and make people who pick it up smile."
This is the future that Sorge is aiming for.
　
　
　

Commitment to the product

"Clothing you'll want to wear all the time"
The most important thing is the clothes that you want to wear all the time.
It stretches lightly and does not interfere with movement, and is soft and comfortable to wear.
　
"Sustainable materials that are friendly to both people and the environment"
All of our clothing is made from eco-friendly and sustainable materials.
　
“Simple is Best!”
The important concept of our clothing is "Simple is Best!".
It is a simple design that can be worn at any time without being affected by trends, and by devising a pocket, it is also a point to be careful to go out without a bag.
　
　
　

Who are supporting us?

It is supported by men and women in their late 30s and late 40s who want to use really good things for a long time.
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