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Sasaken Wasabi Farm

Sasaken Wasabi Farm

ササケンワサビノウエン
Vendor
佐々研山葵農園
Wasabi processed products unique to Iwaizumi Town in Iwate Prefecture, made by wasabi farmers in Iwate Prefecture, the top wasabi production area in Japan. Field wasabi = Authentic wasabi grown in soil.
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About the brand

Wasabi processed products unique to Iwaizumi Town in Iwate Prefecture, made by wasabi farmers in Iwate Prefecture, the top wasabi production area in Japan. Field wasabi = Authentic wasabi grown in soil.
1
As wasabi farmers in Iwaizumi Town, we create meaningful wasabi processed products.
2
From Japan's top wasabi production area that no one knows about, to the best in Japan.
3
We became the second company in Japan to obtain the 'Organic JAS certification for genuine wasabi.' Although certification has now been abolished, organic cultivation continues.

More about the Brand Owner

佐々木雄哉

YUYA SASAKI

"Sasaki-san, do you really think you can make a living with wasabi?" With those words, my senior wasabi farmer left the farm. Even though it's Japan's top production area, no one knows about it, you can't even eat wasabi, and the farmers aren't prosperous. Somehow, I want to change that, and I've been doing it all this time. ─── There have been many encounters, and I feel that things are gradually moving in a positive direction. We want to create products that our customers will be even more pleased with. I believe I can respond flexibly, so I appreciate your cooperation.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

Auto-translated
　
"The best wasabi production area in Japan, unknown to everyone, is now known to everyone."
　
Iwaizumi Town in Iwate Prefecture is Japan's top producer of field wasabi.
*Field wasabi = genuine wasabi grown in soil.
However, this is still not widely known.
When I moved here eight years ago, there were no places where you could eat Iwaizumi wasabi, nor any products made with Iwaizumi wasabi.
　
I didn't like that, so I started making processed products myself.
People who visit Iwaizumi say, 'I've come to Iwaizumi, Japan's top wasabi-producing area,' and enjoy wasabi to take home as souvenirs.
We want to make this a production area.

What are we doing?

　
While cultivating field wasabi in Iwaizumi Town, Iwate Prefecture, we also utilize raw materials from local wasabi farmers to produce processed wasabi products.
　
We make powdered products such as authentic wasabi flour and wasabi farmer powder, as well as everyday rice accompaniments like wasabi miso and wasabi soy sauce marinade.
　
Additionally, we cultivate genuine wasabi organically, and in 2024, we obtained Japan's second 'Organic JAS certification for genuine wasabi.'　*Currently discontinued
　
Even now, we continue organic cultivation while making processed products.　*All the wasabi used as raw materials for the processed products are not organically grown; some come from local wasabi farmers.

Commitment to the product

　
"Wasabi Farmer Powdered Wasabi"
Our farm offers a product called 100% genuine wasabi flour from Iwaizumi Town.
When eaten with delicate ingredients like squid, scallops, or sashimi from white fish, you can taste the refined flavor, spiciness, and fruity sweetness of authentic wasabi from Iwaizumi Town, enhancing the flavors of the ingredients. However, when eaten with fatty or strongly flavored ingredients, the flavor and spiciness are hard to notice.
　
I want to make powdered wasabi that lets you truly taste authentic wasabi from Iwaizumi Town and pairs well with tuna and meat.
With that in mind, we repeatedly experimented and perfected this powdered wasabi, a blend from Sasa Ken Wasabi Farm with 70% mountain wasabi and 30% genuine wasabi.
　
No additives are used, and the ingredients are only mountain wasabi from Hokkaido and hon wasabi from Iwaizumi Town.
　
"Iwaizumi Wasabi Miso-Marinated or Soy Sauce-Marinated"
Miso and soy sauce marinated using genuine wasabi stems from Iwaizumi Town.
*Wasabi flavoring is used to maintain and enhance the spiciness. For miso pickling, additive-free versions are also available, so please feel free to contact us.
　
[Iwaizumi Wasabi Miso]
We used 'Iwaizumi Miso' (domestically sourced, naturally brewed), which has been loved locally for a long time.
The sweet and savory miso pairs perfectly with the crisp texture of wasabi stems and a sharp spiciness, making it perfect for rice, chilled tofu, fried foods, and more.
This is the most popular product not only in Iwaizumi Town but also throughout Iwate Prefecture.
　
[Iwaizumi Wasabi Soy Sauce Pickles]
We used soy sauce from Sasacho Brewery, a long-established brewery in Iwate.
The rich Hayachine soy sauce, the crunchy texture of the wasabi stems loaded with generous amounts, and a sharp spiciness pair perfectly with rice, chilled tofu, and sashimi.
My top recommendation is definitely soy sauce and wasabi.
This product elevates the flavor and texture of genuine wasabi stems when combined with rice or sashimi.
　

Who are supporting us?

[Powdered Wasabi]
Commercially available chubu wasabi contains many additives. Also, most commercially available powdered wasabi contain coloring agents (mountain wasabi powder is brown, and gardenia coloring is added to resemble genuine wasabi). Customers purchasing this product choose additive-free products and are looking for new ones.
　
　
[Pickled Wasabi]
I want products that can be eaten as a matter of course on local dining tables. That's what I think when I make it.
While some local supermarkets in Iwaizumi Town offer lower prices, about two units are sold at one store per day.
More and more locals are telling me, "This miso is amazing, this is my third time buying it," and "Miso is delicious, but I like soy sauce!"
We want to make this product a choice for a wide range of customers, whether as a side dish with rice or as a snack with drinks.
　
　
　
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