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About the brand

A new sensation! It is [shampoo bar KINUITO] born from kimono.
1
Luxuriously blended with silk ingredients extracted from kimonos. Feel the damage repair and deep moisturizing effect that are characteristic of silk.
2
The main difference from liquid shampoo is the amount of water. Liquid shampoo: Approximately 50% → Shampoo bar: Condensed silk ingredients at 20% or less. Every time you use it, nutrients reach your hair.
3
It looks like soap, but it's different from soap. The dense and creamy lather makes it ideal for scalp massage, and you can enjoy comfortable care.

More about the Brand Owner

徳永 有華

Arika Tokunaga

Brand manager Yuka Tokunaga, who was the initiator of this project, was engaged as a buyer who purchased unwanted items from customers in the reuse business developed by our group companies. However, he noticed that many kimonos were difficult to reuse due to stains, dirt, and size problems, so he focused on silk fabrics to see if there was a way to reuse kimonos filled with customers' thoughts. Through trial and error in reusing it as silk, we came up with the shampoo bar. In order to realize commercialization, we used the Challenge Venture Contest (CVC) system to support new businesses within the company. We promote intrapreneury among our employees, and if a project is adopted for commercialization under the CVC system, we will receive financial and management support. After about two years, the shampoo bar "KINUITO" was completed.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"KINUITO" was created based on an idea in the reuse business operated by REGATE, a subsidiary of REXT Holdings Co., Ltd. REGATE has been engaged in activities that connect people with kimonos and kimono for many years based on the philosophy of "connecting 'thoughts' and 'culture' to the future."
 
However, what I noticed in the process was that there are kimonos that are difficult to reuse. No matter how much cultural value there is, such as stains, stains, and size problems, there were many kimonos that were judged to be "difficult to use next time."
 
Is it possible to make use of the feelings of customers who cry and let go of their precious kimonos, which are filled with many memories, in some other way? I decided to commercialize this beautiful material, which was worn on a daily basis in Japan, because I thought it would be possible to pass on that feeling as a product that is used in daily life.

What are we doing?

When commercializing the product, we focused on the idea that "kimono = silk".
Silk has the characteristic of being compatible with human hair. We thought that by changing the shape of high-quality materials and upcycling them, we could lead to products that support a sustainable future.
 
However, the road to "re-creating new value" beyond the framework of mere reuse has not been smooth. This is because the process of efficiently extracting silk components from kimonos, confirming safety, and improving the perfection of the product while taking the environment into consideration is not easy.
 
Therefore, we started a project to extract silk liquid from white fabrics such as kimono linings and undershirts that have passed strict quality standards and create beauty products containing water-soluble fibroin (*1), an ingredient that moisturizes and repairs hair. *1 Patented ingredient of Matsuda Sericulture
 
 
 

Commitment to the product

(1) Usability
Because it contains a wealth of silk, it has a long-lasting damage repair and moisturizing effect.
In addition, because it has a dense lather, when you are washing your scalp, the foam does not fall to the tips of the hair and you can massage your scalp comfortably.
 
(2) Gentle on the skin
Since the main ingredient is plant-derived amino acid-based cleansing ingredients that are gentle on the skin, the water-soluble pH is slightly acidic (around pH 6), which is the same as the skin, reducing the burden on the skin.
In addition, it does not contain any preservatives, so it can be used by people with sensitive skin.
* If you are allergic to silk, please refrain from using
 
(3) Convenience
The volume of the entire product is about one-third that of liquid shampoo.
The lightweight design and solid shape allow it to be carried on board, and the treatment-in makes it possible to realize a typer.
It is especially recommended for the following people.
・Business people who travel a lot
・ Carry it on a trip
・ Use after the gym

Who are supporting us?

It is used by people of various ages, regardless of men and women in their 30s ~ 60s.
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You can also get an up to 30,000 yen coupon!

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