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Skincare that focuses on "leading sensitive skin beautifully". When opening a store in Rakuten Ichiba, he is a regular in the popularity ranking. The more worried you are, the more you say, "I can't let go of it anymore."

Beauty iQ

ビューティアイキュー

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Skin Care & Basic Cosmetics
Face Cream
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About the brand

It is a natural skin care product created at the request of people with sensitive skin such as atopy and acne.

We select plant ingredients and natural water with high vitality and formulate them with our own know-how.

Free of mineral oils, petroleum-based surfactants, artificial fragrances, etc. No animal-derived ingredients are used. We do not test on animals.

More about the Brand Owner

橘クリス

Chris Tachibana

When I was young, I had a chronic illness that could not be cured by pharmaceuticals or hospitals, but I changed my mindset and lifestyle and recovered dramatically, and I began to search for "healing of the body and mind" by natural methods. After researching alternative medicine such as oriental medicine and nutrition, the company was founded in 1997. Skin care developed with our proprietary technology is strongly supported by women with atopy and sensitive skin. With a background in the pharmaceutical industry and naturopathy, we pursue holistic beauty and health.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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[In the wake of his own illness]

The developer, Chris Tachibana, used to work for a pharmaceutical company.

However, his chronic illness, which could not be cured at all by pharmaceuticals, improved dramatically by reviewing his mind and life.

I experienced firsthand the wonderfulness of the natural healing power of the human body, and my outlook on life changed completely.

He decided that he wanted to help others who were suffering from the same problems as himself.

After retirement, I began to explore various treatments to heal the body with the power of nature.

[Developed cosmetics at the request of people with skin problems]

In the early days of its founding, the company developed products that approached a wide range of diseases and provided products to clinics and treatment centers.

Among them, from women who used therapeutic creams,

"My partner complimented my skin!"

"For the first time, I came across cosmetics that didn't blur!"

I became pleased.

And when I saw the women who were happy that their skin was clean,

"When your skin becomes beautiful, your heart becomes beautiful."

That's what I realized.

In addition

"I want you to make a face wash and UV cut that can be used even if your skin is weak."

We have received many requests, such as,

"Let's make cosmetics that make the mind and skin beautiful"

I decided to develop skin care in earnest.

When it opened in Rakuten Ichiba, it became like a "rush-in temple for people with sensitive skin" and became a regular in the popularity rankings.

What are we doing?

[3 switches that bring out the natural power of the skin]

■Ingredients■

The function of cosmetic ingredients, such as extracts and oils extracted from plants, is of paramount importance. The key is to ensure that the skin is sufficiently supplied with plant ingredients, that it provides the necessary oils, that it is sufficiently moisturized, and that it does not put a negative burden on the skin.

■Aroma■

Aromatic oils have been thought to have special powers since ancient times and have been used in sacred places. It is now also known for its relaxing and refreshing effects.

Cosmetics for sensitive skin are generally fragrance-free. Beauty iQ products are made with natural essential oils and can be enjoyed as well.

■Vitality■

When the vitality of all the ingredients harmonizes like an orchestra, it is felt as a pleasant feeling when applied to the skin. Comfort is a sign that your skin is right. Feel the harmonious energy in your skin.

About 70% of a person's body is water.

Life is made up of the circulation of water such as blood.

The more watered your skin cells are, the fresher and more beautiful they look.

Therefore, the quality of the water you give to your skin is also important.

Beauty iQ cosmetics use natural water from the Aso water system, which has been selected as one of the 100 best waters in Japan.

(General cosmetics use purified tap water.)

Commitment to the product

[The unknown power of water]

It is also said that water stores waves.

Positive thoughts such as "thank you" and "love" create beautiful water crystals, and negative thoughts create broken crystals.

And it means that famous water has good vibrations that make beautiful crystals, and it is also good for the body.

(Photo: "Water Knows the Answer" from Sunmark Publishing)

We also consider the vitality of water and plants in our product development.

Our skincare products use proprietary technology to deliver the power of nature to your skin.

[Balancing kindness and satisfaction]

The Beauty iQ brand was born from the needs of people with sensitive skin.

It's not just a gentle cosmetic product.

In general, it is common to see that cosmetics that are gentle on the skin are less irritating and less cosmetically satisfying.

On the other hand, cosmetics that emphasize satisfaction have a stronger function, which increases the burden on the skin.

With our unique know-how, we pursue the realization of cosmetics that are gentle on the skin and highly satisfying.

As an aside,

"I have weak skin and could only use SK-II, but I can use Beauty iQ with satisfaction!"

There are often people who say that.

[I want to be a partner with sensitive skin]

It has been more than 20 years since we were founded, and during that time there have been various trends in the cosmetics industry.

However, we have not followed the trend, we have just stuck to soothing our sensitive skin.

From now on, we will not aim to be a fashion cosmetics that follows trends.

We want to be a partner cosmetic that will continue to be close to sensitive skin forever.

Who are supporting us?

■ Beauty iQ's skincare is characterized by a very high repeat rate.

[It is used by such people]

◎ Those who have weak skin and quickly get blurred

(atopy, allergies, acne, sensitive skin, sensitivity to chemicals, sunlight, etc.)

◎ Those who like natural cosmetics but are not satisfied with cosmetics that are only gentle

◎ Those who easily feel energy and those who are empaths (sensitive)

◎ Those who do not want to use cosmetics that have been tested on animals or cosmetics that contain animal-derived ingredients

◎ Those who are looking for cosmetics that can be used for a long time rather than flirting here and there

★ They come in a variety of ages, from babies to the elderly.

★ The combination of items can be used for a wide range of skin, from dry to oily skin, from sensitive skin to healthy skin. (Consultation is also available)

(Beauty iQ products are skincare products based on natural ingredients and are not therapeutic medicines.) ）

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