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NOT TEA

A luxury tea brand that creates an unprecedented tea experience with a brand vision of "Tea for CHA"

〜1,000

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NOT TEA

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NOT TEA

A luxury tea brand that creates an unprecedented tea experience with a brand vision of "Tea for CHA"

〜1,000

Followers

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About the brand

A luxury tea brand that creates an unprecedented tea experience with a brand vision of "Tea for CHA"

We visit tea farmers all over the country and bottle carefully selected tea leaves using our own manufacturing method

Removing all miscellaneous flavors, we use the highest extraction technology "Cold Extraction Method ®" that maximizes the aroma and flavor of tea

By making bottling tea, it is not bound by the amount of tea leaves, the temperature of the hot water, or the extraction time, and it can be served with the same quality anytime, anywhere in the world.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Drinking tea calms the mind. Enjoy the aroma and feel as if time has suddenly stopped at the delicate taste that spreads the moment you take a bite. I've always loved tea, and I've always felt that it's not just a drink, it's a culture, it's an experience, it's something that brings people together.

In 2020, I thought about opening a tea-related store.

However, the reality was harsh, and due to the impact of the spread of the new coronavirus, the store did not open.

My dream was frustrated.

In the midst of the new coronavirus, I began to reconsider "what is really important" once again, and I realized once again the value of the time spent carefully brewing a cup of tea, and I was reminded that drinking delicious tea fills my heart. And the desire to share this experience with as many people as possible has rekindled.

There is still a lot of potential in the world of tea.

It is important to stick to high-quality tea leaves and traditional brewing methods, but I thought that there was a way to enjoy high-quality tea more easily and freely.

By filling a single bottle with the personality and story of tea, like wine, and making it easy for anyone to enjoy its charm, we can further expand the possibilities of the world and the market for tea. With that in mind, I started running a bottling tea brand.

Through this brand, we hope to deliver the charm of tea to as many people as possible. There is no greater joy than if a cup of tea can be an opportunity to meet new people and help enrich everyone's lives as much as possible.

What are we doing?

We sublimate "tea" into "CHA" and aim to be a world-class tea brand originating in Japan.

Our mission is to preserve the traditional culture of tea, add new value, and deliver it to the world in an unprecedented form.

Commitment to the product

❶ Carefully selected tea leaves × Unique manufacturing method —— Bring out the essence of tea

The taste of bottling tea is determined by the quality of the tea leaves and the method of extraction. We visit tea-producing areas all over the country and carefully select the best tea leaves while engaging in dialogue with producers.

In addition, we are particular about maximizing the original flavor, aroma, and aftertaste of tea through our unique manufacturing method. We use low-temperature extraction and special blending techniques to ensure consistent quality from the moment it is bottled to the end of drinking.

❷ Uncompromising attitude – quality control that eliminates all compromises

Our bottling teas are by no means intended for mass production. From the selection of tea leaves to extraction, bottling, and quality control, our mission is to deliver each and every process to our customers in the best condition. Repeat prototyping until you are satisfied with the result. In addition, we do not use any flavorings or sweeteners, and we thoroughly bring out the taste of the tea leaves themselves to the maximum.

❸ Bottle —— Blend of design and function

NOT TEA values the "drinking experience". Therefore, we were particular about the design of the bottle and devised ways to create a high-quality tea experience. It is also attractive as a gift and is designed to be a piece that colors special moments.

❹ Brand color —— The color that symbolizes "CHA"

Our brand colors are a fusion of Japan's tea culture and modern lifestyle. In order to express the tranquility of tradition and the spirit of challenge to create new value, we have adopted a sophisticated coloring. The NOT TEA brand colour is our very philosophy and has a consistent message across all of our products.

Who are supporting us?

【Corporation】

・Provided by private jets operated by major airlines

・Provided at reception parties at major foreign-affiliated hotels

・Served at high-end restaurants, including Michelin-starred restaurants

・Provided at collaboration events with fashion brands

・Provided at car racing events

・Development of bottling tea in collaboration with restaurants and tea farmers

・ Opening of events at department stores, etc.

[Individual]

・Gifts for loved ones

・Prizes for events such as the Gulf Competition

・ Dinner party at home, etc.

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Deferred payments of up to 60 days

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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