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Sugri
Based on a classic style, she designs hats and headpieces that are designed to blend beautifully into life.
1
An original brand that spares no effort to make classic hats and headpieces with a 40' or 50' vibe using vintage and modern materials.
2
Delicate handwork expresses the functional beauty and elegance of the good old days.
3
The brand name is derived from the bunch currant, which is said to have been used for the oldest jam. I would like to continue to propose a style that does not fade with the passage of time and increases its attractiveness, like currants.
Brand Owner
More about the Brand Owner
佐々木 恭子
KYOKO SASAKI
Born in Aomori Prefecture. Spend your childhood surrounded by plants and animals.
After graduating from Bunka Fashion College, she studied hat making at the Salon de Chapeau Institute.
After experience at a haute couture hat house, he became independent.
He works as a freelance hat designer.
In 2002, he started his original brand Sugri.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to take the time and effort to create something that makes you feel happy the moment you wear it.
I've always liked things from the old days, and when I was a student, I was fascinated and influenced by clothes and hats in 40' and 50' fashion magazines. When I thought about whether to go down clothing or hats, I was attracted to making hats that could complete the entire process by myself, and I have been doing it ever since.
When we first launched the brand, we needed to incorporate buyers' opinions into our design and create products that could be mass-produced while sticking to handwork. Therefore, at some point, I was able to create something that no one thought was good, and I started to think that I wanted to make something that I thought was good and that only I could make.
Not only fashion, but also furniture and tableware, the moment when you use what you like is very happy.
Vintage ones are carefully made, and the texture of the threads and fabrics is different from modern ones.
Sugri's hats and headpieces are designed to have that classic feel but not float in line with modern styling.
When I clean, when I go out dressed up, when I am invited to a wedding, when I relax at home, when I do gardening, I want to create something that makes the work work in various scenes and the scene fun.
What are we doing?
Classic manufacturing that is not bound by trends in materials and production methods
Sugri's products are mainly made of various natural materials such as wheat in spring and summer, and many of them are made of wool, felt, and other fabrics similar to clothes in autumn and winter. In both cases, I'm thinking about what I want to make from the materials I can get, such as combining deadstock materials with current fabrics and blades, or attaching antique parts to the margins.
In addition, when I am walking in the city and look like a person wearing a nice hat from a distance, I imagine that it would be wonderful if it were such a hat, and I design it while reproducing the image.
Basically, we work in the atelier, but we also ask craftsmen to do certain processes such as straw hats. Vintage natural materials are very precious, and I sometimes use such materials to recreate old patterns over time, but I can't do many because the craftsmen are too hard.
I want to take care of the texture of each material, so I only apply a minimum amount of glue to the back of the cloth, which is usually used to finish straw hats. It takes a lot of time and effort to make it, so I want to make something like no other.
Commitment to the product
The mottle garden, which is made of a thin straw about 4 mm wide that can only be sewn by a limited number of craftsmen, has been a standard and popular product since it was announced in the early days of the brand. It has an elegant and antique design, but with the concept of gardening, the crown is shallow at 4 cm so that it is easy to work and does not block the view, and the brim is wide enough to shade the shoulders. A grosgrain ribbon that passes on both sides and secures the hat so that it does not come off completes the classic look.
Who are supporting us?
Hats made of natural materials are often sought after in spring and summer, and fabrics such as felt are often sought after in autumn and winter. There is a wide range of ages, and there are women in their 20s ~ 80s.
Headpieces such as headbands are completely hand-crafted products.
It goes well with kimono and can be used stylishly regardless of hairstyle. Older women in particular are particularly popular when they don't have to worry about hair volume and gray hair.
All products
There are no products available for display
Products
All products
There are no products available for display
Sugri
Based on a classic style, she designs hats and headpieces that are designed to blend beautifully into life.
1
An original brand that spares no effort to make classic hats and headpieces with a 40' or 50' vibe using vintage and modern materials.
2
Delicate handwork expresses the functional beauty and elegance of the good old days.
3
The brand name is derived from the bunch currant, which is said to have been used for the oldest jam. I would like to continue to propose a style that does not fade with the passage of time and increases its attractiveness, like currants.
Brand Owner
More about the Brand Owner
佐々木 恭子
KYOKO SASAKI
Born in Aomori Prefecture. Spend your childhood surrounded by plants and animals.
After graduating from Bunka Fashion College, she studied hat making at the Salon de Chapeau Institute.
After experience at a haute couture hat house, he became independent.
He works as a freelance hat designer.
In 2002, he started his original brand Sugri.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to take the time and effort to create something that makes you feel happy the moment you wear it.
I've always liked things from the old days, and when I was a student, I was fascinated and influenced by clothes and hats in 40' and 50' fashion magazines. When I thought about whether to go down clothing or hats, I was attracted to making hats that could complete the entire process by myself, and I have been doing it ever since.
When we first launched the brand, we needed to incorporate buyers' opinions into our design and create products that could be mass-produced while sticking to handwork. Therefore, at some point, I was able to create something that no one thought was good, and I started to think that I wanted to make something that I thought was good and that only I could make.
Not only fashion, but also furniture and tableware, the moment when you use what you like is very happy.
Vintage ones are carefully made, and the texture of the threads and fabrics is different from modern ones.
Sugri's hats and headpieces are designed to have that classic feel but not float in line with modern styling.
When I clean, when I go out dressed up, when I am invited to a wedding, when I relax at home, when I do gardening, I want to create something that makes the work work in various scenes and the scene fun.
What are we doing?
Classic manufacturing that is not bound by trends in materials and production methods
Sugri's products are mainly made of various natural materials such as wheat in spring and summer, and many of them are made of wool, felt, and other fabrics similar to clothes in autumn and winter. In both cases, I'm thinking about what I want to make from the materials I can get, such as combining deadstock materials with current fabrics and blades, or attaching antique parts to the margins.
In addition, when I am walking in the city and look like a person wearing a nice hat from a distance, I imagine that it would be wonderful if it were such a hat, and I design it while reproducing the image.
Basically, we work in the atelier, but we also ask craftsmen to do certain processes such as straw hats. Vintage natural materials are very precious, and I sometimes use such materials to recreate old patterns over time, but I can't do many because the craftsmen are too hard.
I want to take care of the texture of each material, so I only apply a minimum amount of glue to the back of the cloth, which is usually used to finish straw hats. It takes a lot of time and effort to make it, so I want to make something like no other.
Commitment to the product
The mottle garden, which is made of a thin straw about 4 mm wide that can only be sewn by a limited number of craftsmen, has been a standard and popular product since it was announced in the early days of the brand. It has an elegant and antique design, but with the concept of gardening, the crown is shallow at 4 cm so that it is easy to work and does not block the view, and the brim is wide enough to shade the shoulders. A grosgrain ribbon that passes on both sides and secures the hat so that it does not come off completes the classic look.
Who are supporting us?
Hats made of natural materials are often sought after in spring and summer, and fabrics such as felt are often sought after in autumn and winter. There is a wide range of ages, and there are women in their 20s ~ 80s.
Headpieces such as headbands are completely hand-crafted products.
It goes well with kimono and can be used stylishly regardless of hairstyle. Older women in particular are particularly popular when they don't have to worry about hair volume and gray hair.
All products
There are no products available for display
Products
All products
There are no products available for display
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