I want to take the time and effort to create something that makes you feel happy the moment you wear it.
I've always liked things from the old days, and when I was a student, I was fascinated and influenced by clothes and hats in 40' and 50' fashion magazines. When I thought about whether to go down clothing or hats, I was attracted to making hats that could complete the entire process by myself, and I have been doing it ever since.
When we first launched the brand, we needed to incorporate buyers' opinions into our design and create products that could be mass-produced while sticking to handwork. Therefore, at some point, I was able to create something that no one thought was good, and I started to think that I wanted to make something that I thought was good and that only I could make.
Not only fashion, but also furniture and tableware, the moment when you use what you like is very happy.
Vintage ones are carefully made, and the texture of the threads and fabrics is different from modern ones.
Sugri's hats and headpieces are designed to have that classic feel but not float in line with modern styling.
When I clean, when I go out dressed up, when I am invited to a wedding, when I relax at home, when I do gardening, I want to create something that makes the work work in various scenes and the scene fun.