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YOKAYO

" Kids to be healthy, and moms to be happy！" We give health to children and happiness to mothers.

〜1,000

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YOKAYO

ヨカヨ

Vendor

マモフ合同会社

" Kids to be healthy, and moms to be happy！" We give health to children and happiness to mothers.

〜1,000

Followers

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About the brand

" Kids to be healthy, and moms to be happy！" We give health to children and happiness to mothers.

It is a [new furikake] that is designed to supplement the nutrition that children lack, and should be eaten instead of supplements.

Mothers who are busy with housework, childcare, and work can feed their children nutritionally balanced meals without feeling guilty.

While thinking about the question of whether the founder can feed his child every day, he carefully selects and makes raw materials.

More about the Brand Owner

鈴木有希

YUKI SUZUKI

We are involved in businesses that are strongly conscious of organic, ethical, and sustainable. He advised on the Consumer Affairs Agency's special website for ethical consumption, worked on the SDGs event "Ethical Market" held at the Daimaru Tokyo store, and was involved in the waste umbrella upcycling project "motocasa" at the Daimaru Umeda store. Founded YOKAYO, a business that is close to busy mothers. The finalists of the food pitch contest held in 2023 co-sponsored by four companies: Future Food Fund Co., Ltd., CAMPFIRE Co., Ltd., JR East Co., Ltd.Japan, Tokyo Kansen Line, and Orange Page Co., Ltd., which are investment subsidiaries of Oisix La Daichi Co., Ltd.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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▼ I want to liberate all mothers who are worried about their children's food.

YOKAYO was born out of the experience of a founder.

As a mother who worries about her child's diet, while considering nutritional balance

I was keenly aware of the difficulty of providing healthy meals in an easy way.

Therefore, we will reduce the burden on mothers,

I wanted to create a product that would help children get their nutrition.

If you think only in terms of nutritional support

"There's a supplement, isn't there?"

Some of you may think.

However, "supplements" are not a substitute for meals.

And Japan mothers start with meals for their children.

I want you to be nourished.

Supplementing the nutritional deficiencies with the thoughts of mothers in mind

We made a new type of sprinkle.

YOKAYO furikake carefully selects high-quality raw materials,

It is a product that incorporates the nutrition necessary for children's growth while also pursuing deliciousness.

What we want to achieve with this brand is:

It helps mothers to provide healthy meals for their children.

Even if the mothers are busy, if you have YOKAYO furikake

You will be able to easily balance nutrition without feeling guilty.

In addition, by eating while having fun,

Reduce the stress of eating and build a healthy future

We'd love to help.

What are we doing?

▼ Responsibility for the future of food

I have a sense of urgency for the future of food.

The "food" of our children, grandchildren, and subsequent generations

It's not a time to exchange opinions and chat with someone.

Efficiency is emphasized, and you can get the nutrition you need in a short time.

Supplements and proteins are the main "food",

In the future, that time will be just a time for "eating work"

I'm worried when I visit.

For us humans, "food" is "necessary for life"

Don't stay, eat with someone to have a conversation, express yourself,

It is "something that connects people and creates society and culture" that conducts discussions.

It is "something that cultivates and nourishes the human mind."

YOKAYO is such a warm and wholesome

We will leave the future of food to our children.

▼ Eat food properly

At YOKAYO, it is important to eat food properly.

Eat properly, that is, eat food in your mouth

In the act of chewing, tasting, and swallowing well

We put a lot of emphasis on it.

This is not an innate ability.

Practice eating through a variety of meals from an early age

It is something that can be learned by doing so.

The act of eating properly

It is also closely related to health and has various benefits.

✔️ Prevention of obesity

✔️ Brain development

✔️ Prevention of dental diseases

✔️ development of taste sensations;

And so on

And children who chew and eat well,

gratitude for food and people,

Feeling wasteful,

Food Background (Food System)

and an interest in seasonal foods,

Healthy attitude toward food, such as tasting and eating

Survey results have also shown that it has.

Eating properly means

It is an important act that nurtures both the mind and body.

Commitment to the product

▼ Supporting children's nutritional needs

A registered dietitian is devising the recipe.

Based on the report materials of the Ministry of Health, Labor and Welfare,

When we examined the nutritional status of children over 3 years old ~ under 12 years old,

We have found that we are deficient in these nutrients.

YOKAYO's furikake is

Solid support for these missing nutrients!

▼ I don't use unnecessary things

YOKAYO's furikake uses functional food ingredients.

If you try to get the nutrients that are deficient only with the ingredients and ingredients,

You have to eat 1 bag (65 g) of YOKAYO furikake per meal,

It's not realistic.

Therefore, so that you can easily and firmly supplement the lack of nutrition every day,

Ingredients and raw materials alone are not enough

We decided to rely on calcium and iron as functional food ingredients.

Its functional food ingredients also exist in natureAnd

Is it used in food not only in Japan but also overseas?

We only use those that have been strictly checked.

You can enjoy it with confidence.

In addition, put a large amount of certain nutrients,

There are some brands that have that as a strength,

Consuming more than necessary for children

It also leads to a burden on the body.

Processed foods that are widespread in the world include:

Those that use additives that do not consider the health of the person who eats them

There are a lot of them on the market.

Because we want our children to eat with peace of mind every day.

I haven't added anything unnecessary.

▼ Origin, processing area, sustainability

In recent years, the place of origin and processing area have become delicate issues.

YOKAYO is designed so that mothers can pick it up with peace of mind.

We are thoroughly committed to the origin of raw materials and processing areas.

As much as possible, we have Japan products in both the place of origin and the place of processing.

In addition, we will grasp the awareness of human rights and the environment of companies and producers of raw materials.

Selecting.

In addition, the origin and processing areas of all raw materials are fully disclosed.

Who are supporting us?

▼ People who are happy

* Mothers who are worried about their children's unbalanced eating

* High health consciousness

* I'm not good at cooking

* Organic and Natural Thinking

* Busy and don't have time

* Likes farmer's markets

▼ Word of mouth

▼ Wholesalers

Organic in Daikanyama,

Natural greengrocer "vegewest".

He is a board member of the Japan Sustainable Restaurant Association

PIZZERIA GTALIA DA FIlLIPPO, owner and chef Iwasawa-sama, select a grocery store.

Mamatas sells mom rescue items online.

It will also be on sale at Shinjuku Isetan Beauty Apothecary in the near future.

We often receive feedback from wholesalers who want to differentiate themselves from other companies.

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Return unsold inventory

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Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Supported by rich content and AI recommendations

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Supported by rich content and AI recommendations

Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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