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A beauty face wash soap that makes natural beauty come true. A natural organic soap that luxuriously contains more than 50% of rare laurel oil from Lebanon.

〜1,000

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Juri

ジュリ

Vendor

Mirai Group Japan株式会社

A beauty face wash soap that makes natural beauty come true. A natural organic soap that luxuriously contains more than 50% of rare laurel oil from Lebanon.

〜1,000

Followers

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About the brand

A beauty face wash soap that makes natural beauty come true. A natural organic soap that luxuriously contains more than 50% of rare laurel oil from Lebanon.

A sustainable brand that considers the earth. We are particular about natural materials from the Mediterranean, and we also focus on not letting too much of the bounty of nature and fruit.

Laurel oil, which accounts for more than 50%, has anti-inflammatory, skin protective, antibacterial, moisturizing, and relaxing effects, and JURI is the only soap in Japan that has been used abundantly so far.

We live in an era where we choose what we and our families use. We want to spread ethical and sustainable lifestyles and find your own identity.

More about the Brand Owner

サルワ

Salwa

The owner of "Juri" is Salwa, a mother of two who lives in Lebanon. She was named "Juri" after her daughter. She learned how to make soap from her mother. Her mother also learned from her grandmother, and the family's traditional recipes have been passed down from mother to child from generation to generation. In the countryside of southern Lebanon, where Salwa lived, olives from the fields are harvested and squeezed to make edible olive oil. In addition, there was a custom of making soap for the surplus and receiving all the blessings of nature. Lebanon is currently in the midst of an unprecedented economic crisis, and young people are losing their places to work, life is difficult, and they have no hope for the future.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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JURI's soap project started in 2022.

Our representative Ismal is from Lebanon and brings olive soap back every time he returns to Lebanon, and the child born in 2018 has dry skin and lives naturally, additive-free soap is good for dry skin, and he uses Lebanese soap that can wash the whole body.

The owner of Juri is Salwa, a mother of two who lives in Lebanon.

I used to be a teacher, but due to inflation caused by disasters and economic crises, the cost of gasoline for commuting to work is higher than my monthly salary.

As a result, there are many young people who have lost their places of work, their lives are difficult, and they have no hope for the future, and I want to make the project a success for their future.

There are many olive oil soaps made by each family, but they do not look good and are not at a level that can be sold. In addition, young people were not interested, and we decided that we should not let this wonderful tradition go out of fashion, so we started a soap standard with our company.

Olive oil has been an integral part of Lebanese culture for thousands of years, and its use dates back to ancient times. In Lebanon, olive oil is not only used in daily meals, but is also of religious and cultural importance, and there are references to it in the Bible and the Koran.

In some Lebanese households, individuals make olive oil from the olive trees they cultivate. In addition, there was a custom of making soap for the surplus and receiving all the blessings of nature.

I also want to revitalize the project and give back to my home country. I made it with the hope that Japan women would use this soap made from the wonderful nature of Lebanon.

What are we doing?

"Together with the Earth, we make our own choices"

・A sustainable brand that considers the earth.

Based on the concept of "choosing your own with the earth", Juri is handmade and carefully finished based on traditional herbal recipes from the countryside of southern Lebanon, which has been passed down to the Salwa family.

We are particular about natural materials from the Mediterranean, and we also focus on not surplus the bounty of nature.

We live in an era where we choose what we and our families use. It is filled with the desire to spread ethical and sustainable lifestyles and to find one's true self with the power of nature.

Commitment to the product

**Organic Olive Oil Soap Juri**

It is an organic olive oil soap that contains more than 50% laurel oil, which can only be found in the Mediterranean, and is made by hand by craftsmen to react slowly at low temperatures, so it is gentle on the skin and nature. Made from 100% natural ingredients, it does not contain harmful chemicals. In addition, animal-derived ingredients are not used and animal testing is not conducted.

We have not yet obtained organic certification or fair trade, but we do not use pesticides on the laurel trees as well as the olive trees.

Jordan has been in an economic crisis for a long time, and we started a factory with the aim of helping people in their home countries who have lost their jobs to secure jobs and giving back to the local people.

It can be said that it is an ethical and fair trade product.

Currently, we are a small atelier factory, but we would like to expand our sales channels, increase the number of employees at the large factory, expand the securing of employment, and further support our home country.

Who are supporting us?

It is supported by a wide range of age groups, from 20s to 60s.

I'm looking for organic products.

・ You are looking for a product that is gentle on the skin.

・ You are looking for an environmentally friendly product.

・Emphasis is placed on naturally derived ingredients.

・ We are looking for measures against allergies and skin problems.

・ I want to live a natural life.

・ I want to use fair trade products.

・Interested in ethical products.

It is purchased for various reasons such as.

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Beauty

Body Care & Oral Care

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Beauty

Skin Care & Basic Cosmetics

Juri

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