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Omori Sanno Brewery

Omori flourished as a city of culture. In order to rediscover the history and charm of Omori and convey its charm, we developed "Omori Sanno Beer". We are creating various places and opportunities for beer.

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Omori Sanno Brewery

オオモリサンノウブルワリー
Vendor
MobilExSchool合同会社
Liquor license
General Liquor Retail License, Mail-order liquor retail license, Liquor Wholesale License
Omori flourished as a city of culture. In order to rediscover the history and charm of Omori and convey its charm, we developed "Omori Sanno Beer". We are creating various places and opportunities for beer.
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About the brand

Omori flourished as a city of culture. In order to rediscover the history and charm of Omori and convey its charm, we developed "Omori Sanno Beer". We are creating various places and opportunities for beer.
1
In Omori, where the Magome Bunshi Village was once located, there were young people who spread their wings after that. The only beer in Japan with such a motif of them
2
The design and taste are centered on fruity beers so that even those who do not like beer can enjoy them

More about the Brand Owner

MobilExSchool

モバイルスクール

Through an experience that can only be experienced here, A school to develop the power to live wisely and brightly in the new era. It's a fun experience like summer vacation every day. Everyday is summer vacation!! Facing the city, Face the beer, From now on, face life.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Omori Sanno Brewery was born with the aim of revitalizing the region and spreading the charm of the Omori region through beer. Since the keyword of direct community contribution is a high hurdle to participation, we aim to make people feel connected to the community by using beer that is familiar to them on a daily basis. In addition, he delves into the history of Omori and finds in it what he has in common with us today, and expresses this in the form of beer.
 
 
What the brand wants to achieve is to create opportunities for people to take an interest in the city they live in and provide a place where new encounters can be born. And the hope is that these encounters will serve as a catalyst for the people of the community to lead a rich life. Ultimately, we have a big vision to increase the number of people who feel that their lives have become more enjoyable by being involved in Omori Sanno Brewery.
 
In this way, Omori Sanno Brewery is developing as a brand that provides fun and affluence to everyday life as a bridge that connects the community and people.

What are we doing?

Omori Sanno Brewery values "people". We think about how to create space between people and plan products. In the history series so far, we have examined the people who were once involved with Omori and offered it as a beer as a message to people living in the present day. I think of a design that makes the most of that message and give it shape.
 
"When I got involved with Omori Sanno Brewery, my life became a little more enjoyable."
 
 
We are a craft beer planning and sales company, but we are not limited to the beer we sell, but also the relationship and experience, etc., beer + 〇〇, and at the center of it all is "people". Beer is not "sold and done". Through the beer, people gather, connections are created among the people who gather, and a new culture is born.
 
We will create the "beer + 〇〇" experience through beer, redefining and restarting modern life.
 
 
 

Commitment to the product

In the past, Omori was home to writers, politicians, and foreigners, and was a highly cultured and high-collar town. We wanted to rediscover the charm of Omori, which still remains, and express it with a strong taste, so we developed Omori Sanno Beer.
 
The scenery of the town has changed, but the essence of the town is the people who live there. The people in this town are the protagonists. That's why Omori Sanno Beer borrows the names of people and characters related to Omori and sells beer and beer culture along with their stories.
 
KAORU: Beer made with rare salt.
Omori used to have the first beach in Tokyo, and it has been famous for its "seaweed" since ancient times.
In order to make you imagine such an "ocean", "salt" was added as a raw material.
 
 
Similarly, by using Milky Queen as a secondary ingredient, the sweetness of the rice due to salt is brought out, and the bitterness of the beer as a whole is eliminated, making it a product that even those who do not like beer can enjoy beer.
 
In addition, the town of Omori is a city that smells of culture and a city that smells of the sea breeze, so "Kaoru" is the slogan, and it is a flagship beer that represents such Omori.
 

Who are supporting us?

People who live or are involved in Omori, people who used to live in Omori or are involved, and people who are interested in activities are interested.
 
In addition, until June 2023, Omori Sanno Brewery has been focusing on community activities at the community space "Akinai Sanno-tei" in the Willord Sanno shopping street in Omori, and has valued a system that allows residents to participate in addition to the power of local shops, shopping streets, and companies.
 
In July of the same year, even after moving to the Hakkeizaka Building in front of Omori Station, we started a project called "OMORI KAORU MARKET" with the hope that people would enjoy Omori as a whole by utilizing the plaza in front of the east exit of Omori Station.
 
 
Beyond selling our own beer, we are working every day with our community friends such as schools and Sunday companies to create ways to have fun in this town and how to make the community fun.
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You can also get an up to 30,000 yen coupon!
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You can also get an up to 30,000 yen coupon!

 

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