It is a carbonated beverage that uses fruit flavor and is stylishly finished in both naming and packaging. The etymology of the new product name "Frula" is a coined word of the fruit "Fruit" and "Lamune". It also doubles as the "flora" of the image of flowers, such as young women and imported ingredients that are assumed to be the customer base of this product. We have adopted a name that will be convincing to customers who handle special products. The package uses a container of ramune, which is a traditional carbonated drink from Japan and has been a product since its founding. We succeeded in commercializing it in a way that was particular about design. Please consider it as a new genre of carbonated drinks.