The natural lip care brand "Kind Lips" spreads gentle words and fragrances all over the world. The 100% natural formula remains the same, but the flavor is just like fruit. A gentle and fine-grained long lasting formula that contains more than 25% organic coconut oil (moisturizing), which is rare in stick lip balms, and contains more than 95% moisturizing ingredients in combination with organic olive oil, beeswax, jojoba oil, and shea butter. Coconut oil, which is also used for oral care, moisturizes the mouth healthily. We will donate 20% of profits in Japan to anti-bullying activities in Japan