POP UP will be held at Tsutaya Bookstore! This spring, under the theme of "Be yourself", we will propose a new hobby!
Spring makes you want to start something new. The trend for new hobbies and habits is to be yourself. We have a lineup of products such as "Self Love", "Me Time", "Don't Compare with Others", etc., that make you happy yourself.
POP UP will be held at Tsutaya Bookstore! This spring, under the theme of "Be yourself", we will propose a new hobby!
Spring makes you want to start something new. The trend for new hobbies and habits is to be yourself. We have a lineup of products such as "Self Love", "Me Time", "Don't Compare with Others", etc., that make you happy yourself.
In the spring, I renew my notebook. Take on the challenge of a new lesson... Spring is the season when you want to try something new. New things are exciting, but I was too excited or too stretched to continue... I'm sure many of you have experienced that. This spring, why don't you try to "be yourself" and go at your own pace and incorporate a little more pleasant new habits into your life than usual?
Incorporate the warmth of wood into your life and move your body in nature. Take a break from your smartphone and communicate with eye to eye. Carefully adopting such habits that are comfortable for you is also a wonderful challenge for the new season. In addition, we will introduce products that are perfect for those who want to stick to things that feel the thoughts of the creator and the story from the material.
"Self Love" is the brand concept of "Be yourself," and you can try to breathe deeply with colorful upcycled fitness wear, or turn off your phone and put a wooden toy in the middle of communication that both adults and children can seriously compete with. Try slowly tasting coffee with a non-disposable coffee filter made by Hasami yaki, which leads to a reduction in disposable filters. To accompany you when you take a deep breath in nature, you can use a leisure sheet that can be used repeatedly in nature, made from industrial crepe paper scraps. And don't forget the happy-colored garbage bags that will make it fun to go anywhere, even the garbage disposal!
It seems that this year's trend is to incorporate items that can make you happy and that you can care about yourself and the environment.
All of the products introduced are on sale at the "Let's start a new hobby in your own way this spring" fair to be held at Nagoya Minato Tsutaya Bookstore from March 17, 2023. This spring, please try new things with the keywords of being yourself, your own pace, and self love.
Be beautiful "in your own way"
Not to lose weight or to have someone look at you, but for your mental and physical health, and to love yourself!
【kelluna.】「 "Beauty comes from self-love" fitness wear for a smile on your face, not for losing weight
When spring comes, aren't you excited about the colorful items? kelluna.'s fitness wear is a cheerful color that makes you excited just by picking it up. HUG ME (pink), EMPOWER (yellow), and INSPIRE (purple) each have a message, and the fitness fair prioritizes comfort rather than a tightening hold, so it is perfect for pairing with innerwear, night bras, and loungewear.
With the theme of "Beauty comes from self-love" made by Sri Lankan women, kelluna., a fitness brand that delivers body positivity and self-love using deadstock fabrics. With fitness clothing not for losing weight, but for a smile on your face, why don't you start a fitness habit this spring with a life-size version of yourself that doesn't stretch too much?
Touching the tree
When we talk about "new life," we tend to stretch ourselves and try things that are impossible, but reviewing our current lifestyle and updating it comfortably is also a wonderful "new hobby / habit".
This spring, turn off your mobile phone and focus on spending time with your partner, family, and friends. You can enjoy playing analog games made from scraps and thinned wood that would have been thrown away, and look back on your memories by decorating them in photo frames. We have prepared items that are perfect for the beginning of the year, when you will accumulate memories and times that are different from digital.
【Pickup factory&store】The main material is scraps that should have been thrown away. Bringing the bounty of the forest into our lives
Pickup factory&store makes items made using "Revive wood" (wood that has been revived), which is named "Revive wood" (wood that has been revived) to add new value to the scraps piled up in the factory. Items that are attractive as they are due to the difference in wood grain and color are perfect as gifts.
A wooden camera that takes advantage of the characteristics of scrap wood, which has a different grain and color of each part, is for those who love photography. If you ask your child to release the shutter while pretending to play, please decorate the photo frame with the image of you taking the picture.
There are products that are not just "for children" but can be enjoyed by both adults and children together, such as block fishing and mock racks, which are truly away from digital and can be enjoyed by everyone.
【MORIMO】Thinning that leads to respect and protect the forest. Manufacturing that makes use of "thinned wood", which is the megumi of the forest.
There is more than one way to incorporate the warmth of wood into your life. It is said that 70% of Japan's land is forested, and there are still many ways to utilize the resources of these forests in our daily lives. This year, why don't you take a look at the "brand story" that is conveyed in the goods, such as "Why do we use this tree?" and try a new purchase.
MORIMO's wooden puzzles and wooden blocks are made from thinned hardwood wood from Kanagawa Prefecture. The products, which are carefully made by hand until the chamfering, are safe for small children, and the paint used is also natural paint.
The cubes in "Building Blocks" and "Puzzles" are the same size, so you can also play with them in combination.
What is thinned wood in the first place? What's going on in the woods? How does a tree grow? It is the best time for both adults and children to think together and search for answers while playing various games.
Get started with "non-disposable"
Things that we take for granted every day and throw away. Stopping it will not be inconvenient, but it will make you and the planet happy. Make your days a little more fun, and just by picking it up, you can't help but smile. We have collected such items.
【mondocera】Break time with a delicious, non-disposable coffee filter made by Hasami ware craftsmen.
One of the features of Mondocera's ceramic coffee filters is that you can unconsciously participate in environmental protection activities while drinking delicious coffee.
There are many different tastes in coffee, but if you have coffee that has been carefully brewed, you will naturally have a conversation.
Hasamiyaki ceramic dripper and coffee filter "LI:FIL Fuji"
A special ceramic coffee filter is the result of making the most of the property of ceramic that adsorbs only the special miscellaneous components and searching for how to continue to use it comfortably. Even the aroma and coffee oil extract the properties and character of the original beans.
Not only is it delicious, but it also comes in a wide variety and color. I'm sure you'll find your "favorite color" as well, and it's perfect as a gift.
And just by using a "non-disposable" coffee filter to enjoy coffee, you can reduce the amount of paper filters used to drink coffee around the world (when converted to forests), which is equivalent to 10 cups of Tokyo Dome.
By using a ceramic coffee filter, you can not only make it delicious, but also incorporate it into your life as an item with a firm awareness of the global environment.
【CREP】Disposable packaging materials can be turned into leisure sheets that can be used repeatedly in nature.
The leisure seat to take with you to a picnic is also a twist like this year.
Based on Sanyo Paper's product development concept of "upcycling" (creating something more valuable than the original material or product), CREP is a leisure sheet made from leftovers of packaging materials with the hope of providing an opportunity to feel close to the nature that should be protected while interacting with and enjoying nature.
When we are out and about, we tend to have more "disposable" paper items, but if we can bring a "light and cute" leisure sheet made from these scraps, we will be able to take a deeper breath.
【Grey for Autonomy】Enjoy throwing away garbage!
Finally, I would like to propose "your own personality".
After a warm season of outdoor sports and picnic time, throw out your trash in the pink trash bags from Replayful Trash Bags.
This colorful and pop pink garbage bag is filled with the idea of "thinking about whether it would be possible to create a tool that converts the concept of 'garbage disposal' in everyday life, which tends to be viewed as a little negative, into a positive."
A garbage bag based on the concept of "having fun with gomisute". It is a material that contains 80% biomass plastic, and environmental problems are "in your own way".
In the goodiesYou can understand the "gooood!" points of each product and purchase it, so you can put a story into your proposals to customers.Purchases of your first brand can be returned for 30 days。 We also have a lot of sales support goods such as promotional POPs, so please try to make new proposals from the goods this spring.
3/17/23Publish
Writer
中川原 圭子/ Keiko Nakagawara
Our specialty is to get people to take in as much of the joy of ethical and sustainable living as possible. At sustainable lifestyle media and e-commerce, he directs sustainability. Valuing both the consumer's perspective and the latest sustainability examples, he is in charge of many consulting and event presentations. As an individual, he also plans, manages, and facilitates socially good events and movie screenings. Since 2019, I have been taking continuous courses in the "Ethical Concierge Course," which was an opportunity to learn about ethics, and I am constantly updating my learning. He continues to incorporate what he has learned into his life and put it into practice.
Instagram: @keiko_nakagawara
Brands featured in this article
kelluna.
Fitness wear made by Sri Lankan women. With the theme of "Beauty comes from self-love", we will send out body positivity and self-love.
Mori Monozukuri Research Institute / MORIMO
We want to protect the watershed forests of Sagamihara. The brand aims to promote forest circulation by utilizing thinned wood and felled trees, and develops products using natural wood from the local "Sagamihara Tsukui Lumber".
mondocera
We are a company that specializes in ceramic filters and coffee drippers of Hasami ware. I founded it to sell ceramic filters made by my father.
crep
Crep is a recycled paper miscellaneous goods brand that is close to nature. Crep's products use Crep Paper, a durable industrial crepe paper manufactured by Sanyo Paper.
grey for autonomy
A garbage bag based on the concept of "having fun with gomisute". The material contains 80% biomass plastic, and you can enjoy environmental issues with your own color.
Brands related to this article
POWER OF NATURE
Additive-free cosmetics and household goods made from reused sake lees and wood that would otherwise be discarded
POWER OF NATURE
Additive-free cosmetics and household goods made from reused sake lees and wood that would otherwise be discarded
NIJIEARTH
We are making a fun card game from scratch with three family members!
To be able to build a rainbow bridge between you and me
LastObject
Instead of single-use items that you use every day
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KATE’S FRIENDS
Pleasant! Pitiable! It feels good to the touch! From the scraps of wetsuits, a sea companion was born.
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Make eco-living more fun and easy!
An eco-friendly brand that is affordable, easy to use, and designed, making you want to keep using it
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