The fashion industry can do so much more to improve people and the planet, London Denim thinks. London Denim is committed to fair trade and sustainability in much of its production process.
We strive to use ethically sourced and sustainable fair trade and recycled cotton throughout our range.
Even for materials other than cotton, we aim to use recycled and sustainable materials as much as possible. As a small brand, we work tirelessly to increase our usage every year, even though it is difficult to achieve in the entire process.
London Denim is designed and manufactured with timeless elegance in mind, and we want to cherish the life of our products long after they are out of our customers' hands.
Over time, you'll want to repair, wear, or share your products. When London denim makes you happy, you want to make someone else just as happy by recycling or donating our products.
Add another essence of elegance to a fulfilling life. That's what London Denim strives to be.