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London Denim

London Denim

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London Denim is a brand for men and women who pursue style and shine in every aspect of everyday life.

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About the brand

London Denim is a brand for men and women who pursue style and shine in every aspect of everyday life.
1
Above all, pursue your own chic. Goods are important in our lives and in the way we interact with people. To combine the old with the new.
2
London Denim strives for timeless elegance and wants to preserve the life of its products long after they leave the hands of the customer.
3
Add another essence of elegance to a fulfilling life. That's what London Denim strives to be.

More about the Brand Owner

Peter Card

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After graduating with a degree in fashion design, she worked for a major British denim brand before coming to Japan in the early 90s. Since then, for more than 30 years, we've helped some of the world's leading fashion brands and clients bring their visions to life.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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CHIC HERITAGE STYLE Since 2001
London denim originated in 2001 in London's East End. It was the first street brand to exhibit at the London Fashion Week exhibition. Since its inception, London denim has been featured in numerous department stores, specialty stores, and fashion magazines such as Harrods and Harvey Nichols, and has been worn by some of the world's top celebrities. (Kylie Minogue, Mel C., Jodie Kidd, etc.).

What are we doing?

The fashion industry can do so much more to improve people and the planet, London Denim thinks. London Denim is committed to fair trade and sustainability in much of its production process.
We strive to use ethically sourced and sustainable fair trade and recycled cotton throughout our range.
Even for materials other than cotton, we aim to use recycled and sustainable materials as much as possible. As a small brand, we work tirelessly to increase our usage every year, even though it is difficult to achieve in the entire process.
London Denim is designed and manufactured with timeless elegance in mind, and we want to cherish the life of our products long after they are out of our customers' hands.
Over time, you'll want to repair, wear, or share your products. When London denim makes you happy, you want to make someone else just as happy by recycling or donating our products.
Add another essence of elegance to a fulfilling life. That's what London Denim strives to be.

Commitment to the product

Brand Icons
　
The embroidery on the hip pocket is in the shape of the River Thames in London, which runs through the district where London Denim first set up its office. The leather patch is engraved on the trademark pigeon "George" with the words "Born in London, raised in London".
The inside is finished with an original print of the city's iconic icons on a map of London.
All buttons and rivets are engraved with our registered trademark "George" for pigeons, and the label is engraved with "Born in London, raised in London".

Who are supporting us?

What people who wear London denim care about
　
To everyone who has their own style and lives in the modern age. For all those who pursue classy casual, regardless of generation. The base is Heritage. A classic and chic style that captures the mood of "now".
London Denim is a brand for men and women who pursue style and shine in every aspect of everyday life.
　
・ Above all, pursue your own chic. Goods are important in our lives and in the way we interact with people
• Effortless elegance
・ Treat everyone with respect
- Casual conversation. I want to listen to what the other person has to say.
・ I love jeans. The good thing about jeans is that they can be worn with a chunky jacket and loafers, or with a leather jacket and boots, and they can be worn with anything
Tradition and legacy. Combining the old with the new
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