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LOL

LOL

ロル
Vendor
株式会社ロル
Recreate the "taste of a famous local restaurant" in Tohoku at home. A lifestyle brand that delivers the charm of the region to the whole country through the commercialization of popular menus
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About the brand

Recreate the "taste of a famous local restaurant" in Tohoku at home. A lifestyle brand that delivers the charm of the region to the whole country through the commercialization of popular menus
1
Supervised by famous restaurants and popular cafes with long lines all over Tohoku, the authentic taste is highly reproducible
2
We offer highly unique products such as "Nivolitan" and "Tago Garlic Sauce" that take advantage of the local food culture
3
Solid quality with a track record of winning numerous awards such as the Seasoning Championship and the New Tohoku Souvenir Contest
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Delicious Tohoku food."
In Tohoku, there are many "famous restaurants" that have been loved by the local community for a long time but can only be tasted by going there. We were born from a strong desire to deliver such a treasure-like food culture to the whole country, and to "make a cup of the restaurant a cup of the house".
　
What we value is not just selling products, but delivering the "story" behind them. Invisible values such as the owner's commitment and local history are shaped by sophisticated designs that fit into modern lifestyles.
　
Working hand in hand with famous local restaurants and producers, we will faithfully reproduce traditional flavors while proposing new styles that suit today's dining table. Crowdfunding and winning awards in numerous contests are proof of that challenge.
　
Lol Shoten will continue to discover the "unknown deliciousness" of Tohoku and disseminate it to the world as a simple and high-quality experience.

What are we doing?

What Lol Shoten values is a "minimalist and sophisticated" worldview that strips away unnecessary decorations. Rather than the lively design often found in local specialties, we focus on simple, high-quality designs that naturally blend in with urban homes and dining tables. We are redefining the charm of Tohoku not just as a "souvenir" but as a "new standard" that blends into today's life.
　
In product development, we are passionate about how we can fully reproduce the taste that is loved by the store at home, working hand in hand with famous local restaurants and producers. Rather than simply making "similar tastes", the owner unravels non-negotiable ingredients and cooking tips, and repeats the prototype over and over again until he is satisfied. Our role is to maintain the traditional axis of taste while adding arrangements to modern lifestyles that make it easier to enjoy.
　
We are also not bound by traditional forms of distribution. We continue to create products that value empathy, such as joint development with local Italian bars and projects to grow brands together with customers through crowdfunding. This sincere accumulation has led to solid evaluations, such as the "FOOD SHIFT Selection" Excellence Award sponsored by the Ministry of Agriculture, Forestry and Fisheries and the "Seasoning Championship". What we deliver is not just local gourmet food. We propose a new style of food that allows you to enjoy the unknown food culture of Tohoku as part of your sophisticated daily life.

Commitment to the product

Here are three flagship products that we can confidently deliver.
　
Beef Tail Salt Ramen | Supervised by Sendai's famous restaurant "Ajino Beef Tongue Kisuke"
The light yet deep richness of the tail soup, which is a famous supporting character in the beef tongue set meal, is reproduced in the bag noodles. The deep richness of the beef tail is layered with the flavor of chicken bones and seafood, resulting in a light yet clear flavor that permeates the body. The elegant salty soup and aged dried noodles are in perfect harmony. A cup that you can easily enjoy at home when you visit Sendai. This product is perfect for beef tongue lovers as well as for those looking for a sophisticated new Sendai souvenir.
　
Nibolitan | New Tohoku Souvenir Contest Prize
By grinding the whole dried fish and mixing it into the sauce, it achieves a unique flavor and visuals. The special dry noodles, which are kneaded with flour and olive oil specifically for fresh pasta, are slowly drained over a period of 48 hours to reproduce their chewy texture. It comes with sauce, noodles, and dried sardines powder, allowing you to adjust the flavor of the dried sardines to your liking. Cooking is simple, just boil and boil. The fact that you can easily enjoy authentic flavors at home has been highly praised by many users.
　
Tago Garlic Mayonnaise | Won the "Best Taste of Region Award" at the Seasoning Championship 2024
A spread made with garlic from Tago Town, Aomori Prefecture, and ingredients such as bacon, cream cheese, onion, and black pepper. Simply spread it on bread to complete a sandwich, and it can also be used as a vegetable dip, pasta sauce, or meat or fish sauce. It has a rich aroma and richness that sets it apart from the garlic in the tube, and some people say, "Once you use it, you can't go back." It won the Regional Best Taste Award at the 15th Seasoning Championship, and the demand for gifts is also increasing.
　

Who are supporting us?

Lol Shoten is gaining support from a wide range of people, mainly people in their 30s and 50s in urban areas who are particular about food. It is especially popular among those who want to easily enjoy the authentic taste of the region at home and those who have a high demand for gifts. Many actual buyers have commented that they could enjoy it with their families, that they were delighted with the gifts, and that they were able to experience the flavors of the region in a new way.
　
It is also available in department stores, select shops, food specialty stores, and other retailers with strong commitments, and is highly regarded for its sophisticated packaging and storytelling. The number of supporters through crowdfunding and the fan base that sympathizes with the brand's worldview through social media is also expanding.
　
Lol Shoten has received strong support from a diverse customer base as a brand that goes beyond mere local gourmet food and is close to modern lifestyles.
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