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The world's only authentic noni juice made from 100% freshly squeezed yellow mature noni fruits from Indonesia, the country of origin of noni.

1,520

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Whole organic noni squeezed

ユウキノニマルゴトシボリ

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株式会社エムケーラボラトリーズ

The world's only authentic noni juice made from 100% freshly squeezed yellow mature noni fruits from Indonesia, the country of origin of noni.

1,520

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About the brand

The world's only authentic noni juice made from 100% freshly squeezed yellow mature noni fruits from Indonesia, the country of origin of noni.

Organic noni whole squeezing is heated and sterilized only once, so in addition to the original taste, smell, color, and texture of noni fruit, nutritional functional ingredients are maintained.

In line with the abundance of medium-chain fatty acids, minerals, water-soluble vitamins, and dietary fiber, which are odorous components peculiar to noni fruit, the content of functional ingredients coumarin and iridoid components is the highest.

In 2000, Noni pioneer introduced noni juice to Japan, and there is a wealth of evidence based on modern science based on many years of research by MK Laboratories Co., Ltd.

More about the Brand Owner

西垣　敏明

Dr. Nishigaki Toshiaki

Graduated from Nagasaki University Faculty of Pharmaceutical Sciences, Pharmacist, Doctor of Medicine (Shinshu University) In addition to conducting safety research on new drugs at a pharmaceutical company, he majored in pathology at Shinshu University School of Medicine and Juntendo University School of Medicine. He moved to the Foundation and worked as a JICA expert in the Philippine government, where he supervised the safety assessment of food, drugs, and cosmetics. In addition to specializing in toxicology, pathology, allergology, and electron microscopy, he is currently studying tropical medicinal botany.

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Based on his experience in the development of chemical substances, he believed that the most efficient way to maintain health, prevent it, improve it, and cure it was to use safe and effective natural products that do not depend on pharmaceuticals. When he was dispatched to the Philippine Department of Health as a JICA expert, he participated in research and development of alternative synthetic medicines using Philippine medicinal plants, and experienced the power of natural plants. At the end of the 20th century, I had the opportunity to go to Thailand Donnesia, which was in the midst of a global economic and financial crisis, to investigate the development assistance projects of the Japan government. A subordinate I worked with in Japan showed me a strange fruit, which I had never studied in medicinal botany at the Faculty of Pharmacy, but it was a noni fruit. It is a large mulberry fruit, with a unique cheese-like smell, a taste that irritates the tongue, and although it is not a delicious fruit, it is clear from experience that it has medicinal properties.

He approached me with a plan for joint development of noni juice and introduction of it to Japan, and I immediately agreed. We investigated the history and experience of the use of noni fruit in Indonesia, the evaluation of the public, and the natural vegetation and cultivation conditions, and understood that it is an important traditional medicine for 6,000 years in Indonesia.

Then, he consulted with an alumnus who is a professor at the Faculty of Pharmaceutical Sciences of Nagasaki University and began analyzing the useful ingredients. At the same time, he conducted nutritional analysis and decided to bet his life on the fact that it was a rare and beneficial fruit juice and to raise awareness in Japan.

Since fruiting fruits are abundant all year round, regardless of the season, and yellow and mature fruits can be harvested anytime and anywhere, we were able to understand the production method of noni juice of local residents and confirm that fresh noni fruit juice of mature fruit is the safest and most effective. Later, he invited two people involved in the production of noni juice to Japan and simultaneously obtained qualifications from the cultivation of organic noni fruits to the production of noni fruits.

As a result, the "Organic Noni Whole Squeeze" brand was created.

Most noni juice sold in Japan is generally called rotten juice, which is very different from the original noni juice.

What are we doing?

In order to reach the production of "Organic Noni Whole Squeeze", it was first necessary to understand the traditional Indonesia juice production method made by each family. In order to do this, it was necessary to visit areas such as Java and Bali in Indonesia, where the tradition of traditional medicine jamu is strong, and at the same time identify areas where noni fruits could be harvested in abundance.

It was a big surprise to me that each household had at least one noni tree, and it was basic to pick the yellow and mature fruit as needed, and to make a day's worth of noni juice by hand and drink it in one day. In no case do we rot the fruit and collect the exuding role for drinking.

Since the noni juice manufacturing plant is located in the suburbs of the capital city of Jakarta, we visited a number of noni cultivation farms and finally decided on a farm with a scale and an environment free of air pollution in West Java and Banten provinces, which are a one-day drive away. With the introduction of a juice squeezer made in Germany, we immediately started producing organic noni juice and introduced it to Japan.

It has been confirmed at the Faculty of Agriculture of Shinshu University that fresh noni juice made from yellow mature noni fruits does not require the addition of antibacterial agents.

Employees who have obtained organic certification in Japan have certified their farms and factories as organic JAS certified by the Netherlands organic rating agency, and fresh "organic noni juice" originating in Indonesia has been born.

A system was established 15 years ago to export glass bottles and aluminum caps made in Japan, and then import them after bottling.

The ingredients and efficacy of noni juice are carried out at Shinshu University School of Medicine, Tokyo Medical and Dental University Medical Research Institute, Nagasaki University Faculty of Pharmaceutical Sciences, Mukogawa Women's University Faculty of Pharmaceutical Sciences, University of Toyama Faculty of Pharmaceutical Sciences, National Agriculture and Food Research Organization, etc., but fresh noni juice equivalent to the "Organic Noni Whole Squeeze" brand is used.

Commitment to the product

Noni, a 6,000-year-old traditional medicine in Indonesia (locally referred to as jamu), is used in more than 40 cases of ill-health and health promotion in Indonesia, according to the book.

Research in Japan has confirmed that noni juice is rich in 18 kinds of amino acids, water-soluble dietary fiber pectin, vitamins, and minerals, starting with medium-chain fatty acids, which are a unique odor component.

The content of medium-chain fatty acids is about five times that of breast milk, suggesting that it is involved in the prevention of infection.

In particular, natural vitamin C is a rare fruit juice that contains about 180 mg/dL, which is more than 5 times that of mandarin oranges.

In addition to the functionality of these nutritional components, it is also a major feature that coumarin derivatives and iridoid derivatives, which are unique components, are also included in the noni juice "Organic Noni Whole Squeeze" produced in Indonesia.

It has also been confirmed that noni juice from Indonesia has a stronger scavenging effect of active oxygen than noni juice from other regions.

In addition to noni juice, noni-related noni leaves, noni puree, noni fruit powder, and noni concentrate are also certified as organic JAS and are used as ingredients in noni tea, noni capsules, and cosmetics.

Who are supporting us?

It has been 24 years since Indonesia noni juice was first introduced to Japan.

Women are the people who most understand the origin, quality, and physical condition of noni juice, and the main customer groups are those in their 30s who want to get pregnant, those in their 40s who are interested in beauty, and those in their 50s and older who are considering measures against age-related health problems.

Noni juice has a relatively quick reaction compared to other health foods, so it has a high repeat rate and many people have been drinking it for more than 20 years.

Unlike health foods with a transient reputation, it is imagined to be bad and bad, but if you drink it for 3 days, you will be captivated.

His story has been featured in many health journals.

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Whole organic noni squeezed

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About the brand

More about the Brand Owner

西垣 敏明

Dr. Nishigaki Toshiaki

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What are we doing?

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西垣　敏明