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FILLOW

FILLOW

フィロウ
Vendor
nika design
With the rich scent of essential oils, this candle encourages you to "know the direction your heart wants and move forward."

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About the brand

With the rich scent of essential oils, this candle encourages you to "know the direction your heart wants and move forward."
1
Blend of essential oils to express a "deep and complex scent" that cannot be expressed by a single aroma
2
A lineup of scents based on the concept of 3 steps to look at yourself and move forward
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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FILLOW is a brand born by three people of the same age who were born in 1994.
All three founders have suppressed the voice of their hearts and minds while working as members of society, and have lost their way and experienced difficult situations both physically and mentally.
What helped me get over it was to light a scented candle and make time to face myself.
　
We look back on our journey and reflect what we've learned in our product concept.
All of the founders hope that MILLOW's products will increase the number of people who listen to their hearts and move forward with their intentions.

What are we doing?

FILLOW's candles are available in three scents based on the concept of "steps to become a better version of yourself". Each scent is blended with aromas so that it can be used to encourage people to move forward according to their situation.
　
1. DIVE INTO - Seeing and accepting yourself for who you are
2. ARRANGE - Organize and order your thoughts
3. BEYOND - Jump in the direction of excitement
　
After the three concepts were decided, we made many prototypes until we created a unique scent for the brand.

Commitment to the product

MILLOW's flagship model, the 155g candle, is designed to blend in with the interior and has a relaxing effect. For example, the lid that allows you to feel the warmth of wood was made to order by a wood manufacturer who has a connection with the founder.
　
The use of candles is especially recommended for morning preparation, work time when you want to improve your concentration, and relaxing time before going to bed at night. It has a gentle scent, so it can be used during meals.

Who are supporting us?

People in their 20s and 30s, who have a lot of worries about career and life events, use it as a companion for their own time. Sometimes people who are particular about the interior like the design and buy it.
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