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〜1,000
Followers

YAYA

ヤヤ
Focusing on our proprietary premium disposable masks, we develop products from a holistic perspective. Since it is used every day, we propose products that are close to careful living.
〜1,000
Followers

About the brand

Focusing on our proprietary premium disposable masks, we develop products from a holistic perspective. Since it is used every day, we propose products that are close to careful living.
1
The product name Suː5 is a sound of breathing, the sound of breathing, and the meaning of opening the mind and body without delay is likened to the sound of swooping. "5" has the meaning of the five senses, freedom, etc., and incorporates its properties.
2
High-quality, sophisticated and functional beauty of a five-layer mask. Produced at one of Taiwan's leading mask factories that manufactures U.S. FDA and NIOSH approved N95 masks. Three-sided three-dimensional masks were developed in 2003.
3
In France, we have developed an aroma spray that contains chemical essential oils from Medical Aroma, which is also handled by pharmacists, to make it more comfortable when wearing a mask and to help support physical and mental health.

More about the Brand Owner

山田恭子

YASUKO YAMADA

Nice to meet you, I'm Yamada, the representative of YAYA. I am half Japan and half Taiwanese, and I lived in Taiwan until I was 14 years old, so I sell products mainly in Taiwan. It was my father who inspired me to start my main mask brand. I wasn't interested in the mask business that my father, who was a trader, was in charge of, but when I used the mask for the first time after he passed away from caring for my father, who was sick, I remember being impressed by the dispelling of the concept of masks, which I had not been good at until then. It was a uniquely developed three-sided three-dimensional form that was rare at the time. Taking this opportunity, I decided to "open a stylish mask shop with a real sense of authenticity," and launched a mask brand in 2016. Based on Eastern thought, masks focus on making masks that take care of the mind and body from protecting oneself and others.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Various masks are lined up at pharmacies and convenience stores.
However, some people are confused about which one to buy when looking for quality and functionality, and it is difficult to find the one that suits them due to the influence of health hazards.
I was not good at masks, so I was able to use our masks without stress. We launched the brand with the intention of delivering simple and safe products, not ordinary products.
 
"It's just a mask, but it's a mask."
I think that masks are not only for the purpose of preventing infection, but also as a means of practicing mindfulness. It is a way to observe things as they are, and it is also a tool that allows you to concentrate on your mind and body and the situation around you at this moment, and there are many factors that calm some people when they wear masks.
We hope that we can help as many people as possible with products that make them happy that there is such a mask in their favorite use.
 
 
 

What are we doing?

The brand's flagship masks were developed in a town factory in Taiwan. In 2003, we acquired a new utility project for a three-sided three-dimensional form in Japan for uncompromising craftsmanship, and the unusual shape is now widely recognized.
We are particular about the five-layer structure to pursue performance, and we have achieved comfortable breathing with technology that is unique to a factory that mainly produces N95 masks. The high-quality filter appeals to a premium feel and design.
In addition to items that make masks comfortable to use, the aroma spray contains chemical essential oils of medical aromas, and we are working to create products from the perspective of physical and mental care and support.
We also keep costs down with minimal packaging that doesn't get too much to focus on the product.
We propose products that support both physical and mental healthcare.
 
 

Commitment to the product

Suː5 Mask
 
 
[Pollen/Virus/PM2.5] Measures
BFE, VFE, and PFE are all 99.9%
* Test results at the Kaken Test Center.
 
■ Features
・ High-quality filter with 5 layers makes it easy to breathe.
・ Two built-in electrostatic charging filters cut 99% of ultrafine particles (0.1 μm) with performance close to N95 masks.
・ The top and bottom covers are hygienic and create a space around the mouth, so makeup is difficult to remove and you can have a smooth conversation.
・ The degree of adhesion of the mask is very important. The proprietary three-dimensional form (for which the utility model rights were acquired in 2003) achieves a high adhesion rate. (Adhesion rate is about 85%). The average for pleated masks is about 63%. In-house research)
・ No additives or impurities are used in the raw materials.
 
 
 
Suː5 Mask Aroma spray
 
[Masks and aroma sprays that make the environment comfortable while wearing a mask]
An aroma spray that incorporates aromatherapy and contains natural essential oils. By spraying it on the mask, you can enjoy the scent of well-balanced essential oils.
We are particular about chemical type essential oils of medical aromas, which are also used in the medical field in France.
Based on the yin-yang philosophy, please use it while enjoying the scent in two types, refresh (Sun) and relax (Moon).
 
 
Mask Pouch
 
[Antibacterial pouch]
If only there was a special pouch when carrying a mask. We have made a pouch that fulfills such a wish.
The lining is made of antibacterial and antiviral functional fiber processing technology Cleanse's ® antibacterial fabric. It suppresses fibrous bacteria and allows the mask to be stored in a clean environment. We are particular about the size and details, and it is easy to use even if the mask is stored.
Simple design for both men and women.
 

Who are supporting us?

It is mainly used by women in their 30s to 60s. It is expected that there are many customers who want high-performance masks and are interested in health and lifestyle.
 
Until the pandemic of the new corona in 2020, it was widely available at variety shops such as Hands, Loft, and PLAZA, as well as select shops for fashion and miscellaneous goods such as Kagure.
Since the new corona, there has been a rise in costs, and customers have established themselves mainly through their own online shop, and we have received many comments from users that it is highly functional and safe to use when compared to other products. We have also received DMs from medical professionals and people who wear masks for a long time in the hospitality industry that they are comfortable to wear and adhere to compared to other companies' products.
Some of them were suffering from chemical sensitivity (fragrance damage) and found it difficult to find a mask that could be used at the discretion of the doctor, so they arrived at our mask.
Since non-woven masks are disposable consumables, there are not many high-performance masks on the market, so they have been well received by users who are looking for a comfortable fit, and they are also appreciated as petit gifts.
 
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