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EAZY
Take care of your body, EASY LAZY. Although it is a delicate zone care formula, it is a high-quality body care brand that can wash everything except hair.
1
EAZY is an all-in-one femcare brand that condenses delicate zone, body, face, and hand care functions into one
2
Foam type that comes out with foam. For women of the generation who are busy with life events, it is a product that can be easily used during bath time
3
It uses a cleaning agent and pH value that is gentle on the skin, and luxuriously blends plant-derived moisturizing ingredients and skin-conditioning ingredients
Brand Owner
More about the Brand Owner
齋藤早紀子
SAKIKO SAITO
Representative Director of FESTEEM Co., Ltd. A cosmetics geek who admits to himself and others. For more than 10 years, he has experience in product planning and brand launch such as skin care and body care at major domestic cosmetics manufacturers such as KOSE Co., Ltd. In 2021, the company was launched. Test sales of "EAZY" through crowdfunding and launch in January 2022. Empathizing with SDG No. 5 gender equality, we are actively engaged in the women's empowerment business while developing femcare products. Completed the Hosei University Graduate School of Marketing Course (MBA).
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
The brand name is more "EASY" and "LAZY"
Since I have been planning and developing skin care and body care in the cosmetics industry, I have often received consultations from friends and acquaintances about gynecological problems such as PMS (premenstrual syndrome), uterine fibroids, cystitis, and vaginal candida.
In the midst of all this, the existence of a friend who was busy with work and left her menstrual irregularities unattended, and became unable to get pregnant, became the impetus for launching the brand.
Especially in their 30s and 40s, it is easy to feel changes in the skin, but they are busy with life events. First of all, changing what you wash easily is the first step in delicate zone care.
As I have experienced myself, it is only when I get sick or unwell that I realize that it is important to prepare my body and vaginal environment. In Japan, where literacy is still low, such as "appropriate care is necessary to prepare the vaginal environment," we want to provide femcare products that anyone can easily do.
EAZY wants to support your lifestyle as an ally in your busy life.
What are we doing?
Femcare is not just delicate zone care, it is the beginning of empowerment
In order to wash delicate zones, it is necessary to review what is washed, such as cleaning agents aimed at being gentle on the skin and pH values. However, if you add soap for delicate zones, you will use four types of body soap, hand soap, and facial cleanser. It takes a lot of time and effort to choose the product that suits you and go shopping each time. Therefore, EAZY was born to solve this problem.
We are particular about Made in Japan so that you can use it safely in delicate zones, and we manufacture it in cooperation with a major domestic manufacturing plant.
In addition, we aimed for a simple design that makes you want to place it in the bathroom or sink.
Femcare is more than just taking care of delicate zones. By raising women's health literacy through femcare, women can create life designs such as careers, childcare, and nursing care without giving up on health issues specific to women.
With the desire to support more women to live their lives "in their own way," we aim to improve women's self-esteem and social status, and we are conducting a number of empowerment projects, such as makeup lectures for women's withdrawal support groups, femcare lectures, and donating a portion of sales to International Day of the Girl Child.
The issue of women's poverty has been highlighted by the Corona disaster.
Girls in developing countries face serious problems, such as double discrimination of gender and age, and inability to attend school due to economic and cultural reasons.
Japan has been facing the problem of a gender gap due to the delay in women's participation in society.
There is still little we can do on our own, but by communicating the importance of delicate zone care, we hope to be able to have a positive impact on girls around the world someday.
Commitment to the product
EAZY All-in-One Wash
Just replace it with your usual body soap. It is an all-in-one cleanser with a delicate zone care formula that comes out with a washable lather that everything except the hair.
If it was an all-in-one, wouldn't it be easy to keep using it? With this in mind, I, a cosmetics geek who has more than 10 years of experience in product planning and brand launches such as skin care and body care at major cosmetics manufacturers in Japan, created this product by repeating prototypes.
It uses a cleaning agent derived from coconut oil (laulamidopropyl petaine), and it is a gentle wash that does not remove too much sebum, and it foams gently.
A refreshing formula that stretches well and does not leave any unwashed residue that is easy to cause skin problems. The inside is moist so that the vaginal environment is not stuffy, and the surface is smooth and cleansed, gently protecting delicate zones. Especially for women, the condition of their skin changes with the hormonal cycle, so I hope you can continue to use it and feel the changes in your own skin.
The scent contains rosemary, which is said to have effects such as improving menstrual pain, relaxing, and promoting blood circulation in the world of aromatherapy, mandarin that makes you feel bright, and orange citrus essential oils, resulting in a refreshing and pleasant sweetness.
It is free of preservatives, alcohol, mineral oils, synthetic fragrances, and colorants, and uses only skin-friendly ingredients.
Foam type that comes out with foam. Adjust the area you want to wash by the number of pushes.
< Approximate amount of one-dose usage>
・ Delicate zone care ... 1~2 pushes
・ Facial cleanser... 2~3 pushes
・ Body soap ... 10 pushes
・ Hand soap ... 1~2 pushes
Who are supporting us?
Most of the users are in their 30s.
We have sales results on our own e-commerce site, Marui Yurakucho and Barneys New York (Ginza, Roppongi, Yokohama, Kobe, Fukuoka).
Currently, it is handled by hair removal salons specializing in VIO, femcare specialty stores, and femtech communities.
We have received the following comments from customers, and we often receive evaluations for the moisturizing feeling after washing, the all-in-one product, and the good smell.
・ Since you can't take a bath with your child slowly, the all-in-one is convenient.
・The refreshing scent of citrus and rosemary is easy to use even for married couples.
・ If your husband gets a rash with body soap, you can use this product.
・ If you use it with body soap, the dryness of your elbows will disappear and your skin will be moisturized.
・ The delicate zone was dry and wrinkled, but it gave a plump impression.
・ When I use it to wash my face in the morning, the stiffness disappears and the makeup paste improves.
All products
There are no products available for display
Products
All products
There are no products available for display
EAZY
Take care of your body, EASY LAZY. Although it is a delicate zone care formula, it is a high-quality body care brand that can wash everything except hair.
1
EAZY is an all-in-one femcare brand that condenses delicate zone, body, face, and hand care functions into one
2
Foam type that comes out with foam. For women of the generation who are busy with life events, it is a product that can be easily used during bath time
3
It uses a cleaning agent and pH value that is gentle on the skin, and luxuriously blends plant-derived moisturizing ingredients and skin-conditioning ingredients
Brand Owner
More about the Brand Owner
齋藤早紀子
SAKIKO SAITO
Representative Director of FESTEEM Co., Ltd. A cosmetics geek who admits to himself and others. For more than 10 years, he has experience in product planning and brand launch such as skin care and body care at major domestic cosmetics manufacturers such as KOSE Co., Ltd. In 2021, the company was launched. Test sales of "EAZY" through crowdfunding and launch in January 2022. Empathizing with SDG No. 5 gender equality, we are actively engaged in the women's empowerment business while developing femcare products. Completed the Hosei University Graduate School of Marketing Course (MBA).
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
The brand name is more "EASY" and "LAZY"
Since I have been planning and developing skin care and body care in the cosmetics industry, I have often received consultations from friends and acquaintances about gynecological problems such as PMS (premenstrual syndrome), uterine fibroids, cystitis, and vaginal candida.
In the midst of all this, the existence of a friend who was busy with work and left her menstrual irregularities unattended, and became unable to get pregnant, became the impetus for launching the brand.
Especially in their 30s and 40s, it is easy to feel changes in the skin, but they are busy with life events. First of all, changing what you wash easily is the first step in delicate zone care.
As I have experienced myself, it is only when I get sick or unwell that I realize that it is important to prepare my body and vaginal environment. In Japan, where literacy is still low, such as "appropriate care is necessary to prepare the vaginal environment," we want to provide femcare products that anyone can easily do.
EAZY wants to support your lifestyle as an ally in your busy life.
What are we doing?
Femcare is not just delicate zone care, it is the beginning of empowerment
In order to wash delicate zones, it is necessary to review what is washed, such as cleaning agents aimed at being gentle on the skin and pH values. However, if you add soap for delicate zones, you will use four types of body soap, hand soap, and facial cleanser. It takes a lot of time and effort to choose the product that suits you and go shopping each time. Therefore, EAZY was born to solve this problem.
We are particular about Made in Japan so that you can use it safely in delicate zones, and we manufacture it in cooperation with a major domestic manufacturing plant.
In addition, we aimed for a simple design that makes you want to place it in the bathroom or sink.
Femcare is more than just taking care of delicate zones. By raising women's health literacy through femcare, women can create life designs such as careers, childcare, and nursing care without giving up on health issues specific to women.
With the desire to support more women to live their lives "in their own way," we aim to improve women's self-esteem and social status, and we are conducting a number of empowerment projects, such as makeup lectures for women's withdrawal support groups, femcare lectures, and donating a portion of sales to International Day of the Girl Child.
The issue of women's poverty has been highlighted by the Corona disaster.
Girls in developing countries face serious problems, such as double discrimination of gender and age, and inability to attend school due to economic and cultural reasons.
Japan has been facing the problem of a gender gap due to the delay in women's participation in society.
There is still little we can do on our own, but by communicating the importance of delicate zone care, we hope to be able to have a positive impact on girls around the world someday.
Commitment to the product
EAZY All-in-One Wash
Just replace it with your usual body soap. It is an all-in-one cleanser with a delicate zone care formula that comes out with a washable lather that everything except the hair.
If it was an all-in-one, wouldn't it be easy to keep using it? With this in mind, I, a cosmetics geek who has more than 10 years of experience in product planning and brand launches such as skin care and body care at major cosmetics manufacturers in Japan, created this product by repeating prototypes.
It uses a cleaning agent derived from coconut oil (laulamidopropyl petaine), and it is a gentle wash that does not remove too much sebum, and it foams gently.
A refreshing formula that stretches well and does not leave any unwashed residue that is easy to cause skin problems. The inside is moist so that the vaginal environment is not stuffy, and the surface is smooth and cleansed, gently protecting delicate zones. Especially for women, the condition of their skin changes with the hormonal cycle, so I hope you can continue to use it and feel the changes in your own skin.
The scent contains rosemary, which is said to have effects such as improving menstrual pain, relaxing, and promoting blood circulation in the world of aromatherapy, mandarin that makes you feel bright, and orange citrus essential oils, resulting in a refreshing and pleasant sweetness.
It is free of preservatives, alcohol, mineral oils, synthetic fragrances, and colorants, and uses only skin-friendly ingredients.
Foam type that comes out with foam. Adjust the area you want to wash by the number of pushes.
< Approximate amount of one-dose usage>
・ Delicate zone care ... 1~2 pushes
・ Facial cleanser... 2~3 pushes
・ Body soap ... 10 pushes
・ Hand soap ... 1~2 pushes
Who are supporting us?
Most of the users are in their 30s.
We have sales results on our own e-commerce site, Marui Yurakucho and Barneys New York (Ginza, Roppongi, Yokohama, Kobe, Fukuoka).
Currently, it is handled by hair removal salons specializing in VIO, femcare specialty stores, and femtech communities.
We have received the following comments from customers, and we often receive evaluations for the moisturizing feeling after washing, the all-in-one product, and the good smell.
・ Since you can't take a bath with your child slowly, the all-in-one is convenient.
・The refreshing scent of citrus and rosemary is easy to use even for married couples.
・ If your husband gets a rash with body soap, you can use this product.
・ If you use it with body soap, the dryness of your elbows will disappear and your skin will be moisturized.
・ The delicate zone was dry and wrinkled, but it gave a plump impression.
・ When I use it to wash my face in the morning, the stiffness disappears and the makeup paste improves.
All products
There are no products available for display
Products
All products
There are no products available for display
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