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Ceramics for New value. We, Suzugama, will rethink the connection between pottery and people and create new value for people living today.

〜1,000

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suzugama

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suzugama

Ceramics for New value. We, Suzugama, will rethink the connection between pottery and people and create new value for people living today.

〜1,000

Followers

Locally Made

Small Batch

Handmade & Crafts

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About the brand

Ceramics for New value. We, Suzugama, will rethink the connection between pottery and people and create new value for people living today.

A pottery brand in Gifu Prefecture operated by two craft artists and a ceramic designer.

While building on ceramics technology, we actively collaborate with other industries to create products that have never been seen before.

More about the Brand Owner

鈴原嵩

Takashi Suzuhara

Born in Hiroshima Prefecture in 1985. Raised in Yokohama and Okinawa. Graduated from Aichi Prefectural University of Arts in 2010 with a major in ceramics. In 2010, he studied under ceramic artist Sanu Oizumi. The kiln was built at the current location in 2013. In 2014, he established Suzu Kiln. Started exhibiting at events and department stores. In 2015, ceramics designer Chie Sato joined. Exhibited at the Craft Fair Matsumoto. In 2016, we started a custom-made business. In 2019, he presented "Spiel" at Makuake. In 2020, he announced a project with a long-established coffee shop, Rokuyosha Coffee Shop, in Kyoto. In 2021, we announced the "Coffee Filter of 3 Flavors". Announcing the renewal of the 2022 Spiel.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Curiosity is the starting point.

And I believe that "the feeling of conveying" is the beginning of manufacturing.

No matter how much technology you have, you can't create anything if you don't have a heart that is moved.

We would be happy if we could put our excitement into the product and share it with you.

What are we doing?

Since I started as a craft artist, I have a low-volume production technology that can complete all the production of pottery, and I listen directly to the voices of customers at events. Even now, when there are many sales online, we are still actively exhibiting.

Toki City, Gifu Prefecture, where the workshop is located, is the largest ceramics production area in Japan with a highly specialized division of labor. By cooperating with various craftsmen, we are able to handle medium-volume production.

In the custom-made business, where there are various requests, we often proceed in a relationship with a partner including planning and development rather than an operator. It is difficult to determine the feasibility of ceramic product development in complex projects, but we try to work together so as not to lose sight of the essential purpose.

Commitment to the product

Nell Dripper "Spiel" for Alone Time

【Main features】

(1) The coffee filter, which affects the taste of flannel drip coffee, is made by the long-established "Log Clothing Co., Ltd.", which has a track record of manufacturing for more than 50 years. You can enjoy the authentic taste.

(2) Ingenuity to make flannel drip familiar is condensed into 3 parts of pottery and 1 filter. It is also suitable for camping scenes with a portable package.

(3) There are three types of filters that allow you to enjoy a story that changes the taste and the coffee culture at the same time. A product that revisits the lost traditions of Japan.

[Achievements in crowdfunding]

Since its release in 2019, we have succeeded in four projects and received the support of a total of about 700 people.

In 2020, during the Corona disaster, as part of our support for restaurants, we conducted a project with Rokuyosha Coffee Shop, a coffee shop that represents Kyoto café culture. Spiel is expanding beyond the boundaries of products.

Who are supporting us?

【Target】

It is supported by coffee fans between the ages of 30 and 50 regardless of gender, and is also used as a gift for coffee-loving friends and family. In addition, because it is compact and easy to carry, it is also used in workplaces and camping.

【Major Deliveries】

Tsutaya Bookstore, Loft, Tokyu Hands, and other general stores and mail-order sites nationwide. Stores in Hong Kong and Taiwan.

It is used for coffee lifestyle proposals and fairs to introduce Japan culture.

[User's voice]

I went to a campsite deep in the mountains of Mt. Aso with him! I went camping with my favorite roasted coffee beans (Guatemala) and a coffee mill that my father gave me. I usually took a plastic coffee drip set with me. However, this time I was able to drip coffee with my favorite pottery! Although it is pottery, I was very happy to be able to take it to the campsite with peace of mind. I thought that if it was pottery, I wouldn't be able to take it with me when camping because it would break, but suzugama's spiels are easy to carry and sturdy, and they are very reliable. It's a size for one person, so if you're going as a couple, you want another one. (22-year-old female, Nagasaki)

Since it was a big deal, I used the same beans and compared it with paper drip. When I compared the drinks, I was surprised at how mellow the flannel drip was. The paper drip one has a strong bitter taste, and the bitterness remains in the mouth even after you finish drinking it...... (This has been the norm until now......). I wasn't confident in how to brew it, but the coffee brewed with the flannel filter of the peel was mellow and very easy to drink. (Late 20s, Female, Fukuoka)

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