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1,661
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mue

ミュウ
Aged art soap of plant origin. It does not use animal ingredients or tar-based colorants, and contains only skin-friendly ingredients. Each piece is finished by hand by craftsmen in an atelier in Tokyo.
1,661
Followers

About the brand

Aged art soap of plant origin. It does not use animal ingredients or tar-based colorants, and contains only skin-friendly ingredients. Each piece is finished by hand by craftsmen in an atelier in Tokyo.
1
It uses a time-consuming cold process manufacturing method, which takes more than one month to manufacture. Since it is not heated, it is rich in high-quality ingredients contained in raw materials.
2
Selected from dozens of plant oils, combined, and blended in unique proportions. Vegetable oils and naturally derived herbs combine cleansing and moisturizing properties.
3
An art soap that applies a design to soap. We propose soaps that are not only gentle on the skin, but also stimulate the sense of sight and smell as an interior.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Adjust the fluctuations of the mind and body, feel the present,
Provide a moment to return to who you are.
 
Because you are working hard for someone else every day, there is a big fluctuation in your heart and skin. Through a special facial cleansing experience that truly suits "you" and no one else, we want to adjust such fluctuations and provide time to return to your true mind and skin.

What are we doing?

mue stands for "Stay true to yourself." With the brand mission of "Balance your mind and body", we will deliver a moment to balance your mind and body and return to your true self. Focusing on art soaps made by the cold process manufacturing method by craftsmen, we offer bath items that are not only gentle on the skin, but also deliver experiences that work on the five senses, such as a pleasant scent and tactile sensation.
 
Cold process manufacturing method that makes use of the handiwork of craftsmen
 
The cold process method is a manufacturing method in which soap is carefully aged without adding heat as much as possible. By applying too much heat, it is difficult to lose the original nutrients of plant-derived oils and extracts, reducing the burden on the skin. Rather than mass-producing them all at once, mue's art soap is packed with the "handmade feeling" and "blessings of nature" that can be obtained by taking the time to make small quantities at a time.
 
Give your mind and body a margin of "fluctuation"
 
In the midst of our busy daily lives, our soaps bring our customers a moment of healing and a reset of their minds. The delicate, like an art piece, gives a little inspiration to your daily life and provides a special cleansing experience. Not only does it look beautiful, but it also makes you feel like you're "returning to yourself" from its comfort.
 
Commitment to sustainable manufacturing
 
At MUE, we value harmony between the environment and people. Not only do we not use synthetic surfactants, but we are also working to reduce environmental impact by minimizing losses in the manufacturing process. While valuing craftsmanship and the blessings of nature, we aim to create sustainable products that will lead to the future.
 

Commitment to the product

Delicate foam and moistness
 
The dense lather unique to the cold process method gently wraps the skin. The foam is fine and creamy, so after washing it off, it doesn't feel tight and moist and soft to the touch. Since it is generously blended with plant-derived oils and extracts, it delivers moisture while reducing the burden on the skin.
 
When you want to reset your day with a morning face wash, or when you want to relax your body and mind with an evening bath time. Mue's soap creates a time to "face yourself" in any scene. Even on busy days, you can enjoy a moment of returning to your original self by slowly feeling the scent and touch of the scent, balancing your mind and body.
 
High repeat rate and response on SNS
 
Mue is a brand that has just been launched, but it already has a strong following among some customers. On SNS, there are many posts such as "I was very pleased when I gave it as a gift" and "It looks beautiful and the scent is soothing", and it is highly regarded as an item that colors bathrooms and washrooms.

Who are supporting us?

A woman who wants to cherish "her own personality" even in her busyness
It is supported by those who are extremely busy with work and private life every day, and who have a hard time finding time to rest their minds. In particular, there are many women who work in positions of responsibility as managers and project leaders, and those who are at a time when their life stages are changing, and many people are looking for items that adjust their "fluctuations" as a reward for themselves.
 
A wide range of people in their late 20s ~ 40s, and can be used as a gift
 
From needs such as "I want to use something that is gentle on the skin" and "I want to relax with fragrance", it is widely used by people in their late 20s ~ 40s. Naturally derived formulas and designs are popular among both men and women, and there are many cases where they are used not only for themselves but also as gifts for loved ones.
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