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Make every day happy from the dining table - It is a select shop that handles a wide variety of tableware and kitchen utensils, both Japanese and Western, with a focus on Mino ware.

1.7万

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EAST table

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株式会社あづま商店

Make every day happy from the dining table - It is a select shop that handles a wide variety of tableware and kitchen utensils, both Japanese and Western, with a focus on Mino ware.

1.7万

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About the brand

Make every day happy from the dining table - It is a select shop that handles a wide variety of tableware and kitchen utensils, both Japanese and Western, with a focus on Mino ware.

Mino ware, which is produced in the Higashi-no region of Gifu Prefecture, accounts for more than 60% of the national market share in tableware production, and is widely used not only in homes, but also in restaurants, hotels, and restaurants.

The characteristic of Mino ware is its diversity, which allows it to incorporate new techniques and designs that match the times. In line with modern styles, new items continue to be created every day.

We have a lineup of products that produce original products with a sense of trend, items that the staff themselves want to use themselves, and products that customers really need.

More about the Brand Owner

株式会社あづま商店

カブシキガイシャアヅマショウテン

From Toki City, Gifu Prefecture, which is the largest production area of tableware in Japan, we have started developing our own original products, and we purchase directly from manufacturers, inspect products, and ship them with our own hands. In addition to items that are favored by restaurants, hotels, inns, and product sales, it is also possible to create original products such as logo inserts.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Toki City, Gifu Prefecture can be said to be the largest production area of Mino ware, boasting many kilns (manufacturers) and production volume. We have been headquartered in Toki City for more than 40 years.

Mino ware accounts for the majority of Japan ware. It is a pottery that everyone uses without knowing it, Mr./Ms.. In addition to tableware used at home, many Mino ware are used in restaurants, hotels, and inns.

Mino ware is currently in decline. We aim to re-energize Mino ware by adopting new business models and marketing strategies to convey high-quality, well-valued Mino ware to as many people as possible.

What are we doing?

EAST table sells items around the kitchen, mainly Mino ware, on e-commerce sites and in-house store sales.

We continue to create places and opportunities to convey the goodness of Mino ware and let many customers know its variations and quality.

Commitment to the product

The development of our own original products is carried out by our staff together with the pottery. Our company has many female employees, and we plan our products from the perspective of women, who are the main buyers of vessels.

The shape, function, color, and other subtle color expressions required in the current era are also made possible because there are many Mr./Ms. who are skilled in glazes.

Items that show the goodness of Mino ware, which is excellent in diversity, are developed and handled by Taku Mr./Ms..

Who are supporting us?

Our products are purchased by a wide range of people, from young people to seniors, regardless of age. End users are especially popular with women in their late 20s to 50s.

In addition, we often receive consultations mainly from restaurants. Even if you do not specify a specific product, we can make proposals by taking advantage of the large number of products and manufacturers that can be handled.

We select products that are really necessary for our customers as if we were customers, and sell them at a reasonable price. By delivering better products from the kiln to the customer's hand at a reduced cost, we are grateful to be supported by many people.

After the Corona disaster, there have been changes in lifestyles that aim for those who enjoy their time at home, self-catering, and careful living, and we will continue to handle and develop a large number of items so that those who are looking for products with greater diversity will be pleased.

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EAST table

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