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Yu Food

Yu Food

ホマレショクヒン
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株式会社誉食品
A seafood delicacy brand that continues to preserve traditional techniques nurtured in Hakodate's climate. We are particular about the "handmade taste" made from carefully selected ingredients such as Matsumae pickles and salted fish to bring color and luxury to the dining table.
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About the brand

A seafood delicacy brand that continues to preserve traditional techniques nurtured in Hakodate's climate. We are particular about the "handmade taste" made from carefully selected ingredients such as Matsumae pickles and salted fish to bring color and luxury to the dining table.
1
It is characterized by an authentic taste that shines through skilled craftsmanship, where carefully selected seafood is carefully marinated in a unique seasoning liquid that has been loved in Hakodate, a seafood town that has been loved for many years.
2
There are a wide variety of dishes, from the classic Matsumae pickles and salted fish to ruibe and seafood bowl bases. It is a full lineup that caters to a wide range of food scenes, including accompaniments to rice, snacks with alcohol, and even gifts.
3
We are always pursuing "new kinds of deliciousness" that add ingenuity to traditional flavors, such as Western-style delicacies that combine sushi and cheese, and bukkake seafood bowls that can be easily enjoyed.

More about the Brand Owner

株式会社誉食品

Honor Foods Co., Ltd. is a long-established seafood delicacy manufacturer headquartered in Hakodate City, Hokkaido, a seafood town that has been around since its founding in the Showa era. With the motto of "Safety, Security, and Deliciousness," the company manufactures products that convey the traditional taste of Hakodate to the present day. Their main products, "Matsumae pickles" and "squid salt," are supported by many fans because they are carefully selected high-quality ingredients and finished by skilled craftsmen using a unique manufacturing method. In addition, our ability to develop products that not only preserve tradition but also meet the diverse needs of modern times is also a major strength. We continue to disseminate Hakodate's food culture nationwide by creating a series of original products that meet the changing times, such as "Sunoko Chizu" that is suitable for young people and Western-style dining tables, and "Bukkake Seafood Bowl" where you can easily enjoy luxurious seafood.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Honor Foods is rooted in Hakodate, Hokkaido, and since its founding in Showa 61, it has been working to create food that takes advantage of the bounty of the local sea and earth. The reason for launching the brand was because we wanted more people to know the deliciousness of Hokkaido's fresh seafood and agricultural products. Hakodate has long flourished as a gathering place for seafood, and traditional flavors such as Matsumae pickles and salted squid have been passed down. However, with the passage of time, I felt a sense of crisis that the opportunities to make things by hand at home were decreasing, and the taste of tradition was fading. Therefore, we have made it our mission to "pass on Hokkaido's food culture to the next generation" and have focused on developing products that make use of local ingredients and technology.
　

What are we doing?

At Honor Foods, we are working to create new products that fit the modern dining table while preserving the traditional taste cultivated in Hakodate, Hokkaido. We are particular about manufacturing methods that bring out the best in the ingredients, focusing on seafood unique to Hokkaido, such as typical Matsumae pickles, salted squid, and sockeye salmon pickles. For example, Matsumae pickles use carefully selected ingredients such as kelp, squid, and squid, and use unique seasoning and aging methods to achieve a crispy texture and deep umami. We purchase raw materials from reliable local producers and process them while maintaining their freshness, so as not to damage the original deliciousness of the ingredients.
　
In addition, in the process of product creation, we combine traditional manual work with the latest hygiene management technology to provide safe and secure products. In particular, we pay close attention to the freshness of the squid and the combination of miso for salted squid and flavored squid, and have been tried many times to create a satisfactory taste. In recent years, from the perspective of the SDGs, we have been actively utilizing locally produced ingredients to reduce food loss and environmental impact. It is also our important mission to contribute to the local community while coexisting with the nature of Hokkaido.
　
Behind this commitment is a strong desire to "protect Hokkaido's food culture and pass it on to the next generation." In addition to preserving traditional flavors, we continue to take on the challenge of developing new products that meet modern lifestyles and diverse needs.

Commitment to the product

Honor Foods' products are a lineup of gems that make use of Hokkaido's ingredients and traditional techniques, but here are three of the most popular main products.
　
First"Shino Matsumaezuke"is a dish that combines Hokkaido kelp, sushiko, and squid, as well as the refreshingly fragrant shiso fruit. The crispy texture and the flavor of the shiso fruit are in perfect harmony, and it is widely popular as an accompaniment to rice and as an accompaniment to sake. It is also popular for its vacuum packaging to maintain freshness and make it easy to enjoy the authentic taste.
　
Then"Miso flavored or salty"is a product made with fresh squid caught in the waters near Hakodate and carefully marinated in a unique blend of miso. The umami of the squid and the richness of the miso are exquisitely intertwined, and it is characterized by a mellow taste. It can be put on rice, as well as arranged freely such as pasta and dressings, and is a gem that has many repeat customers.
　
The third is"Number of children (with kelp)"is. This is a new kind of snack made with Hokkaido sushi and kelp wrapped in creamy cheese, and goes perfectly with wine and sake. It has a taste that can be enjoyed by both children and adults, and is also popular as a gift or souvenir.
　
All of these products are particular about the taste and texture that is typical of Hokkaido while taking advantage of the quality of the ingredients. Many customers have commented that "you can easily enjoy the authentic taste", "the whole family can eat it", and "they were appreciated as gifts", and the quality and deliciousness unique to Honor Foods are highly praised.

Who are supporting us?

Yoshi Foods is supported by a wide range of customers in Hokkaido and beyond. The main target audience is those who want to easily enjoy the flavors of Hokkaido at home and those who are looking for special gems as gifts or souvenirs. In particular, it has been well received not only by families in Hakodate and southern Hokkaido, but also by tourists and people from Hokkaido who live outside Hokkaido, saying that it has a nostalgic taste and that they want to eat it for their families.
　
In addition, through various sales channels such as department stores, souvenir shops, and supermarkets, we deliver our products to customers all over the country. Wholesale stores often carry them at Hokkaido fairs and product exhibitions, and local staff have also commented that "there are many repeat customers" and "they are bought in bulk for gifts."
　
Many of the actual buyers have commented, "You can enjoy authentic Matsumae pickles at home," "The taste of salted squid is different from others," and "Children love Suko Chizu," indicating that it is loved by people of all generations. Honor Foods will continue to protect the taste of Hokkaido and create products that will please as many people as possible.
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