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The FISH SAUCE

The FISH SAUCE

ザ・フィッシュソース
Vendor
株式会社THE MIRAI
Domestic fish sauce characterized by the maximum concentration of [umami taste and aroma of seafood]. [The Fish Sauce] using only domestic ingredients.
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T2013301049380

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About the brand

Domestic fish sauce characterized by the maximum concentration of [umami taste and aroma of seafood]. [The Fish Sauce] using only domestic ingredients.
1
The owner, who grew up in Bangkok, Thailand for 15 years, developed the product over two years from the time it was planned. We use only carefully selected domestic raw materials, and our unique manufacturing method [condenses the umami flavor of the fish to the maximum].
2
It has a completely new aroma and taste that is not found in Thai nam pla or Japan fish sauce today. It has a lingering aroma and a deep taste.
3
It is a domestically produced additive-free seasoning that adds the maximum concentrated [umami] of fish just by pouring it on the dish. You can experience a change in your usual dishes.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The developer grew up in Bangkok, Thailand for 15 years.
Having grown up eating Thai food since childhood, Nam Pla is a familiar taste of home.
　
Nampla is a seasoning that has a strong umami and salty taste of fish and can add umami and richness to dishes.
However, there are many people who say that they don't like the smell that is too strong, and we were not good at that smell either.
　
If that is the case, if we improve the strong smell and develop a product that emphasizes umami, people who feel the same way will be pleased!
That was the trigger for product development.

What are we doing?

The FISH SAUCE started planning in May 2020.
We visited more than 30 companies for development, and based on the advice of partner companies and more than 10 culinary researchers, we made prototypes.
Finally, one that I was satisfied with was completed and released in August 2022.
　

Commitment to the product

● Only 100% domestic raw materials are used
● Additive-free, sugar-free, gluten-free
● Just by pouring it at the end, the condensed [umami flavor of seafood] is added.

Who are supporting us?

● Those who are required to produce domestically produced additive-free foods
● Those who are looking for seasonings with a unique taste
● Those who are particular about cooking, seasonings, and food

Brand review for The FISH SAUCE

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General Goods
Posted on
6/6/25
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シンプルに美味しいです。ブランドの努力・熱意を感じる商品。
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This review is based on orders for the following products
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レビューありがとうございます。 これからもお客様に手に取っていただけるような宣伝やサポートに取り組んでまいります。引き続きよろしくお願いいたします！
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