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Kinako sweets Factory

Kinako sweets Factory

キナコスイーツファクトリー
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株式会社ワタトー
"KINAKO Sweets Factory" where you can taste the aroma and tradition of soybean flour presented by the five family treasure masters founded in the 10th year of Taisho. We propose the charm of new soybean flour confectionery created by high-quality ingredients and craftsmanship.
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T1011801029754

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About the brand

"KINAKO Sweets Factory" where you can taste the aroma and tradition of soybean flour presented by the five family treasure masters founded in the 10th year of Taisho. We propose the charm of new soybean flour confectionery created by high-quality ingredients and craftsmanship.
1
Domestic soybeans are roasted at a dedicated factory to make fragrant and rich kinako sweets.
2
No additives are used & halal certification is available, making it suitable for children and health-conscious people.
3
"Gokabo", which is kneaded with traditional techniques, is also developed with new sensations such as chocolate wrapping.

More about the Brand Owner

渡辺将結

Inherited the 4th generation of the Japanese confectionery maker "Watato" founded in 1921. Originally an office worker in the beauty industry, when his grandfather, who was an active craftsman at the age of 86, collapsed due to a stroke, he received instruction from his sickbed, and in response to his strong desire, he returned to the family business at the age of 27. Since then, he has been training for 18 years as a traditional family heirloom craftsman, and his mission is to pursue the possibilities of soybean flour and connect diverse food cultures.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In the 10th year of the Taisho era, "Watato" was born in the bustling Japan Bridge in the name of the founder, Tosaku Watanabe. Since our founding in 1921, we have conveyed the appeal of Japan's proud superfood called "kinako" through a variety of sweets, including five family heirlooms. Overcoming the Great Kanto Earthquake, we continue to walk with the belief that "we want to inherit the culture of the Five Family Heirlooms and deliver smiles and kindness with soybean flour sweets" based on the craftsmanship and family thoughts that have been passed down from generation to generation.
In order to further expand this idea, we have launched a new brand, "KINAKO Sweets Factory", which combines traditional techniques with modern essences. While valuing the techniques that have been passed down from generation to generation as five heirloom craftsmen, it is an initiative to incorporate completely new ideas and deliver the deliciousness of "soybean flour" across various generations and borders. What lies ahead is to become a great bridge that connects the Japan culture of Japanese sweets to the future—Watato continues to create sweets every day with such a sense of mission and pride.

What are we doing?

Watato is one of the few heirloom makers in Tokyo that preserves the craftsmanship of the "Five Family Treasures", which are known as the three major confectionery in Saitama. In order to master the traditional taste, we select soybeans from Hokkaido, Saitama, and Canada, and together with Akiba Shoten, a "roasting factory specializing in soybean flour" that is valuable in Japan, we use a roasting method that matches the season and humidity to make fragrant soybean flour. In addition, according to the temperature and humidity that change slightly with the seasons, the craftsmen carefully determine the secret molasses blend and boiling time to create a gentle sweetness and elegant flavor in the mouth.
Based on these traditional techniques, the "KINAKO Sweets Factory" brand was born. For example, "Tokyo Kinacologne" is an innovative series that uses a wide range of flavors such as caramel and chocolate to harmonize Japanese and Western tastes. In addition, "Gokabo and Kuromitsu," which wraps chocolate in an exquisite balance, is also gaining support as a modern soybean flour confectionery that caters to a variety of tastes, from the young generation to the elderly.
All of these sweets are carefully handmade one by one at a factory in Adachi Ward, Tokyo, under the supervision of the fourth-generation Five Heirloom craftsman, Masayuki Watanabe. While it is a craftsmanship that has been handed down for a long time, we continue to create new values that are close to the current era. This is Watato's proud challenge, worthy of the name "KINAKO Sweets Factory". We want you to experience the quality of tradition and the fresh excitement brought about by innovation at the same time—that is our desire and the driving force of our daily lives.

Commitment to the product

【Five Family Heirlooms】
A nostalgic soybean flour confectionery made by wrapping glutinous rice puffs in a dough made only from soybean flour and honey sugar. Due to its name, it is popular as an auspicious sweet, as a gift or greeting. It is a historic Japanese confectionery that was already sold under the name "Gokaba" during the Bunsei period (1818~1829) of the Edo period, and is said to be one of the three major confectionery in Saitama. It is said that in the post town of Kumagaya and Nakasendo Province, a lot of high-quality soybeans, rice, barley, and other raw materials for the Five Heirlooms are harvested, and the five heirlooms have been born and raised.
【Tokyo Kina Colon】
A new sensation of kinako flour confectionery wrapped in chocolate wrapped in traditional five heirloom doughs. It features × exquisite balance of soybean flour and chocolate, gentle sweetness, and rich chocolate. It goes well with coffee and tea, and is gaining popularity as a new soybean flour sweet that suits the modern lifestyle.
[Kinako twist]
Hokkaido red bean paste sandwiched between five family heirloom dough is a melt-in-your-mouth soybean flour sweet. Salt from Tokyo Oshima is used as a secret ingredient. The twisted appearance is cute, and the taste is characterized by a gentle taste that makes you feel relieved. It is a gem that won a gold medal at the National Confectionery Expo. Made from domestic red beans, it is perfect as a Japanese snack that will make you feel relieved with a bite, and is perfect as an accompaniment to tea.
　

Who are supporting us?

The sweets created by Watato's "KINAKO Sweets Factory" are loved by people of all ages and diverse backgrounds because they pursue new value while valuing tradition.
　
・ For older people who are nostalgic for old-fashioned Japanese sweets, the savory and simple taste resonates in the heart, and it is chosen as a "lucky charm" suitable for gifts and celebrations.
・For those who are health-conscious and particular about natural ingredients, the sense of security that eliminates excess additives as much as possible is popular. It is supported as a gem that allows you to fully feel the power of soybeans and other five grains.
・For the younger generation and people from overseas who are looking for new discoveries and global perspectives, the unique style of "fusion of Japanese and Western" provides fresh surprises. In particular, innovative sweets such as "Tokyo Kina Colon" and "Gokabo and Kuromitsu" are attracting attention through Instagram and SNS.
・ By acquiring halal certification, it is also a major feature that Muslims in Japan and abroad can enjoy it with peace of mind. As an opportunity to experience the unique culture of Japan called Japanese sweets, it is a valuable approach for many tourists visiting Japan.
The desire to nurture "KINAKO" into a universal language while preserving the honest charm of the traditional confectionery called "Five Family Treasures" has evoked the sympathy of many people across generations and borders, and has led to the deep support of "KINAKO Sweets Factory" today.

Brand review for Kinako sweets Factory

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Showing 3 of 3 results
Other retail stores and e-commerce sales
Posted on
4/6/26
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栄養も豊富なきなこは個人的にも興味がありました。 仕入れてさっそく３袋ずつお買い上げくださるお客様もいるほど・・・ きなこ好きにはたまらないお菓子ですね。 しかも財布に優しい価格で！ 今日も新たな商品注文させていただきました。
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This review is based on orders for the following products
Cafe・Tea House
Posted on
1/1/26
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きなこ好きの方にはたまらない一品でした。
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This review is based on orders for the following products
Daily Necessities
Posted on
10/31/25
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ゴカボーアソート、チョコダマは、パッケージがよく、ちょっとしたプレゼントなどにお客様に喜ばれています。 五家宝はお値段がお手頃で、食べ切りサイズに良いと、お客様に喜ばれます
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This review is based on orders for the following products
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