"Vintry" will be launched in February 2023 and will be based on the concept of "Girly Vintage Style".
As a first step, Dream Ami sold a hair oil that Dream Ami produced with a focus on visuals, comfort, and fragrance, with the focus on improving the real problems of hair that Dream Ami herself had because she had enjoyed hair coloring, and having everyone who uses it every day spend their daily lives with a little richness.
This time, "Vintry" has been developing a concept during the sales hiatus period from August 2023 in order to update the world view that Dream Ami wants to deliver and expand while keeping with the trend.
Along with the brand renewal, we have placed a deeper concept of "a lifestyle brand that creates such a space where calm and excitement are always next to each other," and the logo, product packaging, and website have been renewed.
Details and announcements of the campaign associated with the renewal will be posted on the official website and official SNS from time to time. Stay tuned for more upgraded Vintry in the future.