At the southwestern tip of Kaizu City, Gifu Prefecture, where the Noso Three Rivers flow through the Noso Plain and the Yoro Mountains, "Hariyo's persimmon vinegar" was born.
The founder, Yuki Ito, worked as a consultant in Tokyo and participated in regional revitalization activities in various parts of Japan when he realized the challenges of his hometown of Kaizu City. As the aging population progressed and the shortage of successors for producers became more serious, he returned to Gifu and began growing persimmons in order to revive his grandfather's abandoned persimmon fields.
As I saw persimmons that had been left as trees all over the town, I began to think, "Can we liven up the persimmon production in this area with new processed products?"
While fermented foods are attracting attention due to the growing health consciousness, he was attracted to making fermented vinegar with persimmons, which are so nutritious that it is said that he "does not need a doctor", and after repeated self-taught research, he opened the Persimmon Vinegar Brewery in Hariyo in 2016.
The brand name "Hariyo" is derived from the endangered freshwater fish that is a natural monument that lives in the area. Hariyo, which can only live on pure spring water, is a symbol of the beautiful nature and water of this place. By borrowing its name, we want to pass on the local environment to future generations through our business and contribute to activities that protect beautiful water and nature.
Transforming the potential and hidden value of unused resources into products that are appreciated by many people, and circulating local resources without waste - this is the idea behind Hariyo's persimmon vinegar.