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UNNATURALLY NATURAL

Hypoallergenic and eco-friendly vegan skin care "Don't be limited to natural ingredients, but leave ingredients that are effective for the skin."

1,892
Followers

UNNATURALLY NATURAL

Vendor
PORTFOLIOS株式会社
Hypoallergenic and eco-friendly vegan skin care "Don't be limited to natural ingredients, but leave ingredients that are effective for the skin."
1,892
Followers

All products

The Treatment Lotion
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MSRP ￥4,500
Hydrate R Cream (Cream)
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MSRP ￥5,000
Clarify Cleansing Balm (Cleansing)
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MSRP ￥4,500
C Oil Essence (Serum)
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MSRP ￥4,900
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About the brand

Hypoallergenic and eco-friendly vegan skin care "Don't be limited to natural ingredients, but leave ingredients that are effective for the skin."
1
UNNATURALLY NATURAL is a vegan skincare brand from Japan.
2
By being vegan, it is not only sustainable, but also an item that anyone can use with confidence.
3
Certified by the animal welfare organization "PeTA" in the United States and the "Vegan Society" in the United Kingdom.

More about the Brand Owner

平野 ジェマ 愛

AI GEMMA HIRANO

1999: Moved to England when he was in junior high school and graduated from the University of the Arts London. 2013: Founded the fashion brand "Self-Portrait" with Han Chung. Active as the first designer and founding member, he has grown into a global brand that is loved by Miranda Kerr and Princess Catherine, with an annual collection at New York Fashion Week. 2018: Participated in the production of the popular Thai Youtube program "THIS IS ME VATANIKA" and is active beyond the field. 2019: FOUNDED PORTFOLIOS AND BEGAN DEVELOPING THE LONG-AWAITED VEGAN SKINCARE BRAND UNNATURALLY NATURAL. She is also active in issues related to gender equality and women's empowerment, and has spoken at UN Women. Trilingual who speaks Japanese, English, and Korean.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We want to create cosmetics that transcend cultures and races and can be used safely by anyone in the world.
Since my late 20s, I have had various skin problems. Dryness and sensitive skin, occasional breakouts, skin imbalances, pores, itching... After the age of 30, the problem was particularly severe, and I felt a change in my constitution due to my poor physical condition, and I found out that I was allergic to dairy products and wheat.
After that, I started looking for cosmetics that did not contain dairy products or wheat-derived ingredients, rather than just looking for products that were suitable for me. I think a lot of people don't know the relationship between cosmetics and gluten-free. In addition, even if you are not allergic, there is a risk that people who are constitutionally incompatible with wheat and dairy products or have a constitution that is difficult to digest may cause rough skin if they use products that contain those ingredients.
UNNATURALLY NATURAL focuses on resetting the skin and restoring the original health of the skin by eliminating ingredients that adversely affect the health of the skin and constituting ingredients that are good for the skin = health support.
Due to the changes in my constitution that I felt with age and the rough skin caused by allergies to dairy products, I focused on allergies, constitutions, and cultural differences rather than the framework of dry, sensitive, and combination skin, and I wanted to be able to make my bare skin happy.

What are we doing?

Don't limit yourself to natural ingredients, but leave the ingredients that work for the skin.
"UNNATURALLY NATURAL" has achieved both "UNNATURALLY" = ingredients that are effective for the skin and "NATURAL" = vegan / cruelty-free / alcohol-free / gluten-free / sulfate-free. Not all naturally derived ingredients are gentle on the skin, and those that are not are bad for the skin. Regardless of whether it is synthetic or naturally-derived, we give top priority to high-performance skincare that emphasizes ingredients that are created only with ingredients that are truly optimal for the skin and can be felt as effective, leaving the ingredients necessary for the skin.
In addition, UNNATURALLY NATURAL's products are not only vegan, but also environmentally friendly. The bright pink plastic bottle was also chosen from a sustainable point of view. Some brands use glass bottles in consideration of the environment, but considering that there will be a lot of overseas shipping, we dared to choose plastic that is light and has a low burden such as carbon dioxide emissions and cracking during transportation. We are also working on multifaceted social issues, such as donating a portion of our sales to organizations that support women and children, such as Make A Wish and UN Women.
I would like to describe it as "clean" when it does not contain harmful ingredients on my skin or the earth, and I would like to focus on ingredients that are created only with what is truly optimal for the skin and can be felt as an effect.

Commitment to the product

Common Ingredient: Kiwi Seed Oil
The ingredients from the small black seeds of the fruit kiwi are rich in vitamins C and E.
In addition, it repairs the function of cells damaged by rough skin and contains a high concentration of essential fatty acids that rejuvenate skin cells, so it is effective for spots and wrinkles.
　
"The Treatment Lotion"
A lotion with a milky texture that adjusts the texture comfortably.
Squalane strengthens and restores the skin's moisture barrier, and tocopherol regulates skin turnover.
In addition, Okinawa Mozuku Extract and Hyaluronic Acid make skin that tends to be stiff and plump and shiny full of moisture. This is a moisturizing power that can complete skin care with just one bottle.
　
"C Oil Essence"
The ingredient "fermented pumpkin extract" that has not yet landed in Asia has a high level of antioxidant effect, prevents skin aging such as spots and wrinkles, and smoothes the skin with the effect of exfoliating.
In addition, it contains pure vitamin C to tighten pores from the inside and make the skin less noticeable with firm pores.
　
"Hydrate R Cream"
Contains the active ingredient "niacinamide" that has wrinkle improvement and whitening effects.
Baobab seed oil and ceramides, which are also effective in the care of scars and acne, nourish the skin and promote skin repair and recovery.
It envelops the skin with a rich texture and protects it from all skin stress.
　
"Clarify Cleansing Balm"
It is rich in beauty ingredients, and has a luxurious formula that makes you feel as if you are washing your face with a serum. A hypoallergenic cleansing that removes dirt from the depths of pores.
Since it contains CICA (Centella Asiatica extract), it can be expected to be effective in rebuilding the barrier function, preventing rough skin, and regenerating the skin.

Who are supporting us?

By making it vegan, we focus on the fact that anyone in the world can use it safely regardless of culture or race, rather than the framework of skin types such as dry, sensitive, and combination skin.
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Get a 3,000 yen coupon for your first order!
You can also get an up to 30,000 yen coupon!
Get a 3,000 yen coupon for your first order!
You can also get an up to 30,000 yen coupon!

　

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