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JOE'S TEA
An organic tea brand born in the UK in 2012. Based on the concept of "anyone can easily enjoy high-quality tea every day", all teas are made in Sri Lanka.
1
It is a product lineup consisting of three categories, black tea, green tea, and herbal tea, and is characterized by simplicity that you will not get tired of drinking every day.
2
We are also active in sustainable actions, such as using only products that are fairly purchased from tea plantations in Sri Lanka and using recyclable materials for packaging.
Brand Owner
More about the Brand Owner
Joe Kinch
ジョー キンチ
It all started in 2011, when I was working for a major organic tea maker, and I came up with a simple idea: "I want to make high-quality black tea that is easy to pick up!"
I've always loved the idea that "tea culture creates community" that we in the UK have, so I decided to create my own premium organic tea brand with an emphasis on taste and ethical mindset.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Based on the concept of "I want to make high-quality black tea at an affordable price!", which the owner himself came up with when he worked as a tea buyer at a major organic tea manufacturer in his previous job, a premium organic tea brand with an emphasis on taste and ethical mindset was launched.
Especially in the United Kingdom, where young people are moving away from tea, we want to once again embody the fact that tea culture creates a community, and while we are particular about ingredients and taste, we are making things with a modern design at an affordable price.
What are we doing?
In order to create a truly sustainable business, we believe that it is important for all supply chains involved in JOE'S TEA to hire regular employees, operate efficiently and profitably, and always provide the highest level of products and services.
That's why JOE'S TEA has its own factory, from a small organic tea farm in Sri Lanka.
We focus on building long-term relationships, all the way down to our team at our London headquarters.
In addition, JOE'S TEA's tea leaves are purchased only from contract farmers in Sri Lanka directly and fairly, not at auctions.
If farmers are happy, the quality of the tea leaves will be good, and if the price is lowered, not only the quality but also their productivity and motivation will decrease. This is an important initiative to protect our tea and to protect our farms.
In order to maintain the best flavor and make the most of the antioxidant effect of tea leaves,
JOE'S TEA'S farms practice farming methods that avoid the use of chemicals, fertilizers, and pesticides.
Because of that knowledge, they are able to deal with problems such as soil, climate change, pests and weeds throughout the year.
While confronting it, we can abundantly and stably produce high-quality tea leaves without using pesticides or chemical fertilizers.
We are able to harvest it.
For JOE'S TEA, supporting the farm is the most important thing, and from the beginning of the brand's establishment,
And we will continue to do so. JOE'S TEA uses tea leaves and other raw materials as much as possible.
We source from Sri Lanka and support the farms that are indispensable to this business.
Commitment to the product
【The Earl of Grey】
"Earl Grey tea" is synonymous with British black tea.
It is a black tea with the scent of bergamot, but various manufacturers have developed blends with their own prestige and sell Earl Grey tea.
Of course≪ JOE'S TEA ≫ also sells Earl Grey tea under the name "The Earl of Grey", but the best feature is its aroma and simplicity that you can drink every day.
Earl Grey is sometimes too luscious and glamorous blends depending on the manufacturer to make it unsuitable for everyday tea time.
≪JOE'S TEA≫ Earl Grey is a very simple blend of organic black tea from Sri Lanka and scented with organic bergamot, making it perfect as a daily tea.
However, the aroma is so impressive that you will not forget it once you drink it.
As proof of this, it has won one star in the tea category of the Great Taste Award, an award that evaluates only "taste", which is called the "Oscar of food" in the UK.
It is a great honor to win a star in the United Kingdom, the country of tea, and for Earl Grey tea, which is synonymous with British tea.
Because it is simple, the quality of the ingredients is very important, and because it is simple, it is something that you can drink every day and never get tired of.
Who are supporting us?
It is very highly regarded by women who like England and tea.
We also exhibit at the "UK Exhibition" held at department stores in Tokyo, and the number of repeat customers is increasing each time.
It is still a little-known brand, but if you smell the aroma at the time of sale, it will immediately lead to purchase, and all flavors are fragrant and easy to drink. In addition, once those who know the taste will always become repeat customers, and it has been highly evaluated.
As proof of this, the most popular category on the official online site is a pack of 100 tea bags that are sold only online.
Everyone buys it for their daily tea time, and they embody the brand that Joe is aiming for.
All products
There are no products available for display
Products
All products
There are no products available for display
JOE'S TEA
An organic tea brand born in the UK in 2012. Based on the concept of "anyone can easily enjoy high-quality tea every day", all teas are made in Sri Lanka.
1
It is a product lineup consisting of three categories, black tea, green tea, and herbal tea, and is characterized by simplicity that you will not get tired of drinking every day.
2
We are also active in sustainable actions, such as using only products that are fairly purchased from tea plantations in Sri Lanka and using recyclable materials for packaging.
Brand Owner
More about the Brand Owner
Joe Kinch
ジョー キンチ
It all started in 2011, when I was working for a major organic tea maker, and I came up with a simple idea: "I want to make high-quality black tea that is easy to pick up!"
I've always loved the idea that "tea culture creates community" that we in the UK have, so I decided to create my own premium organic tea brand with an emphasis on taste and ethical mindset.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Based on the concept of "I want to make high-quality black tea at an affordable price!", which the owner himself came up with when he worked as a tea buyer at a major organic tea manufacturer in his previous job, a premium organic tea brand with an emphasis on taste and ethical mindset was launched.
Especially in the United Kingdom, where young people are moving away from tea, we want to once again embody the fact that tea culture creates a community, and while we are particular about ingredients and taste, we are making things with a modern design at an affordable price.
What are we doing?
In order to create a truly sustainable business, we believe that it is important for all supply chains involved in JOE'S TEA to hire regular employees, operate efficiently and profitably, and always provide the highest level of products and services.
That's why JOE'S TEA has its own factory, from a small organic tea farm in Sri Lanka.
We focus on building long-term relationships, all the way down to our team at our London headquarters.
In addition, JOE'S TEA's tea leaves are purchased only from contract farmers in Sri Lanka directly and fairly, not at auctions.
If farmers are happy, the quality of the tea leaves will be good, and if the price is lowered, not only the quality but also their productivity and motivation will decrease. This is an important initiative to protect our tea and to protect our farms.
In order to maintain the best flavor and make the most of the antioxidant effect of tea leaves,
JOE'S TEA'S farms practice farming methods that avoid the use of chemicals, fertilizers, and pesticides.
Because of that knowledge, they are able to deal with problems such as soil, climate change, pests and weeds throughout the year.
While confronting it, we can abundantly and stably produce high-quality tea leaves without using pesticides or chemical fertilizers.
We are able to harvest it.
For JOE'S TEA, supporting the farm is the most important thing, and from the beginning of the brand's establishment,
And we will continue to do so. JOE'S TEA uses tea leaves and other raw materials as much as possible.
We source from Sri Lanka and support the farms that are indispensable to this business.
Commitment to the product
【The Earl of Grey】
"Earl Grey tea" is synonymous with British black tea.
It is a black tea with the scent of bergamot, but various manufacturers have developed blends with their own prestige and sell Earl Grey tea.
Of course≪ JOE'S TEA ≫ also sells Earl Grey tea under the name "The Earl of Grey", but the best feature is its aroma and simplicity that you can drink every day.
Earl Grey is sometimes too luscious and glamorous blends depending on the manufacturer to make it unsuitable for everyday tea time.
≪JOE'S TEA≫ Earl Grey is a very simple blend of organic black tea from Sri Lanka and scented with organic bergamot, making it perfect as a daily tea.
However, the aroma is so impressive that you will not forget it once you drink it.
As proof of this, it has won one star in the tea category of the Great Taste Award, an award that evaluates only "taste", which is called the "Oscar of food" in the UK.
It is a great honor to win a star in the United Kingdom, the country of tea, and for Earl Grey tea, which is synonymous with British tea.
Because it is simple, the quality of the ingredients is very important, and because it is simple, it is something that you can drink every day and never get tired of.
Who are supporting us?
It is very highly regarded by women who like England and tea.
We also exhibit at the "UK Exhibition" held at department stores in Tokyo, and the number of repeat customers is increasing each time.
It is still a little-known brand, but if you smell the aroma at the time of sale, it will immediately lead to purchase, and all flavors are fragrant and easy to drink. In addition, once those who know the taste will always become repeat customers, and it has been highly evaluated.
As proof of this, the most popular category on the official online site is a pack of 100 tea bags that are sold only online.
Everyone buys it for their daily tea time, and they embody the brand that Joe is aiming for.
All products
There are no products available for display
Products
All products
There are no products available for display
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