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JOE'S TEA

ジョーズティー
With the concept of "enjoying the best of every day", an organic tea brand from the UK that specializes in flavored teas with a distinctive aroma. A lineup of 14 types of black tea, green tea, and herbal tea.
1,063
Followers

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About the brand

With the concept of "enjoying the best of every day", an organic tea brand from the UK that specializes in flavored teas with a distinctive aroma. A lineup of 14 types of black tea, green tea, and herbal tea.
1
Flavored tea scented with oil and peel is truly the "ultimate cup" where you can enjoy the "best of every day". You can enjoy an elegant and fragrant cup every day.
2
With all flavors, you can enjoy the delicious "fragrant cold brew". Just put it in the water at night and take it out in the morning to complete the "higher-grade cold brew tea that you can drink daily".
3
Herbal tea can also be used as an arrangement herbal tea. Mojito, lemonade, lemon squash, chai, and special additions to the café menu.

More about the Brand Owner

Joe Kinch

ジョー キンチ

It all started in 2011, when I was working for a major organic tea maker, and I came up with a simple idea: "I want to make high-quality black tea that is easy to pick up!" I've always loved the idea that "tea culture creates community" that we in the UK have, so I decided to create my own premium organic tea brand with an emphasis on taste and ethical mindset.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Based on the concept of "I want to make high-quality black tea at an affordable price!", which the owner himself came up with when he worked as a tea buyer at a major organic tea manufacturer in his previous job, a premium organic tea brand with an emphasis on taste and ethical mindset was launched.
 
Especially in the United Kingdom, where young people are moving away from tea, we want to once again embody the fact that tea culture creates a community, and while we are particular about ingredients and taste, we are making things with a modern design at an affordable price.
 

What are we doing?

In order to create a truly sustainable business, we believe that it is important for all supply chains involved in JOE'S TEA to hire regular employees, operate efficiently and profitably, and always provide the highest level of products and services.
 
That's why JOE'S TEA has its own factory, from a small organic tea farm in Sri Lanka.
We focus on building long-term relationships, all the way down to our team at our London headquarters.
 
 
In addition, JOE'S TEA's tea leaves are purchased only from contract farmers in Sri Lanka directly and fairly, not at auctions.
If farmers are happy, the quality of the tea leaves will be good, and if the price is lowered, not only the quality but also their productivity and motivation will decrease. This is an important initiative to protect our tea and to protect our farms.
 
 
In order to maintain the best flavor and make the most of the antioxidant effect of tea leaves,
JOE'S TEA'S farms practice farming methods that avoid the use of chemicals, fertilizers, and pesticides.
Because of that knowledge, they are able to deal with problems such as soil, climate change, pests and weeds throughout the year.
While confronting it, we can abundantly and stably produce high-quality tea leaves without using pesticides or chemical fertilizers.
We are able to harvest it.
 
 
For JOE'S TEA, supporting the farm is the most important thing, and from the beginning of the brand's establishment,
And we will continue to do so. JOE'S TEA uses tea leaves and other raw materials as much as possible.
We source from Sri Lanka and support the farms that are indispensable to this business.
 

Commitment to the product

【The Earl of Grey】
"Earl Grey tea" is synonymous with British black tea.
It is a black tea with the scent of bergamot, but various manufacturers have developed blends with their own prestige and sell Earl Grey tea.
 
Of course≪ JOE'S TEA ≫ also sells Earl Grey tea under the name "The Earl of Grey", but the most distinctive feature is "the ultimate aroma". Not only hot milk tea, but also "cold brew tea" that takes advantage of the high aroma is excellent.
 
 
 
 
 
Depending on the manufacturer, Earl Grey is sometimes too luscious and gorgeous to be suitable for everyday tea time.
≪JOE'S TEA≫ Earl Grey is a very simple blend of organic black tea from Sri Lanka and scented with organic bergamot, and is perfect as a daily black tea as a "fragrance without habit".
However, the aroma is so impressive that you will not forget it once you drink it.
 
As proof of this, it has won one star in the tea category of the Great Taste Award, an award that evaluates only "taste", which is called the "Oscar of food" in the UK.
It is a great honor to win a star in the United Kingdom, the country of tea, and for Earl Grey tea, which is synonymous with British tea.
 
Because it is simple, the quality of the ingredients is very important, and because it is simple, it is something that you can drink every day and never get tired of.
 

Who are supporting us?

It is very highly regarded by women who like England and tea.
We also exhibit at the "UK Exhibition" held at department stores in Tokyo, and the number of repeat customers is increasing each time.
 
We have a lineup of excellent flavors that are so fragrant that you can purchase them by trying a scent sample at the time of sale.
Since it was established in 2012, it is not a long-established brand, but it has been steadily taking root with its "flavor that stands out for its fragrance".
 
It has been highly praised not only by "those who are not good at caffeine" and "those who like cold brew tea", but also by "coffee lovers", "caffeine lovers", and "those who are not familiar with tea".
As proof of this, the frequency of "100 pieces" purchased by repeaters on the official online site is very high.
 
That's how "fragrant the flavor" is.
 
However, the appeal of JOE'S TEA is even more profound.
We are also very good at arranging cold brew tea and making it a "higher-grade tea".
You can make such a "professional taste" that you can't believe you made it at home. And it's easy to make.
Instagram: JOE'S TEA_JAPAN
#ジョーズティーアレンジ
Please refer to this page.
 
The emerging brand JOE'S TEA is not only "delicious", but also
・Organic
・Plastic-free
・ Business on an equal footing with organic farms
It also has the significance of its existence as a brand that is necessary for the future society.
 
Please enjoy the charm of JOE'S TEA!
 
 
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