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Autentico.India
In a sanatorium for leprosy in India, we make original fair trade products such as bags and pouches using the thin cotton fabric "Bethany tape" and clothing accessories with Karamkari fabric.
1
We make unique original products that utilize a long, thin hand-woven fabric called Bethany tape for design and function.
2
We make clothing accessories using hand-dyed cotton fabric using a technique called "Kalamkari", one of India's traditional crafts.
3
We import products made with people with leprosy and disabilities through fair trade to support their social and economic independence.
Brand Owner
More about the Brand Owner
イマイナホコ
Nahoko IMAI
In July 2010, he opened a fair trade shop in Aoi Ward, Shizuoka City. In preparation for opening his own business, he traveled to the province to study social enterprise at the University of Sydney.
Taking advantage of his 18 years of experience living abroad, he has been working with groups in Peru, India, Sri Lanka, and other countries to create original fair trade products.
I like the phrase "Continuity is power." Our motto is to replace risks with challenges and keep going even if we fail!
He is a part-time lecturer at Shizuoka National University and a director of the NPO Curry's Association, which is certified as a specific certification for Afghanistan reconstruction support.
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What are we doing?
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I was 27 years old when I took a break from my five-year office lady life and was assigned to Sri Lanka as a member of the Japan Overseas Cooperation Volunteers.
I was assigned to a rural village and started a small project to earn cash to meet the needs of the villagers. It is a peddler who rents a corner of the temple to hold patchwork and quilting classes, and then sells the finished product to the city. That was 30 years ago, but at that time, patchwork and quilting were rare in Sri Lanka, and they sold very well, and small projects got off to a good start. It wasn't long before the wholesalers started copying everything we made and selling it. I still remember the shock when I was told, "I don't need it anymore." Even so, we all worked hard to make good products so that they would not be imitated, and we managed to continue by increasing the number of new wholesalers. I returned to Japan with a system that allowed the women in the village to continue alone, but when I was gone, they would not be able to buy the products, they would be forced to give unreasonable discounts, and they would not be able to pay the price even if they paid the products, so I could not continue.
The women of the village said to me: "When there was a mistake, the shopkeeper made a deal because it was a mistake, and we are rural, poor, uneducated, and we don't speak English, so we can't help it." I want them to not have to use the phrase "I can't help it..." With that in mind, I have been working in developing countries for about 20 years.
I studied social enterprises at the University of Sydney Graduate School in order to change "I can't help it..." to "I can't help it!" by making things in partnership with small producers in developing countries who have been indebted to me for many years. Since July 2010, we have been working with small Peruvian producers to create a system and manufacturing that makes everyone happy.
What are we doing?
"Make products that are not fair trade products that people can buy..."
In the past, even in Japan, due to incorrect knowledge and understanding, leprosy patients and their families suffered a lot. The same is true in India. Teebom's partner group, MESH, has set up workshops for weaving, dyeing, and sewing in colonies (sanatoriums) where leprosy patients live while receiving treatment, and is engaged in production activities by devising looms and other tools so that people with disabilities can work.
However, in order to sell in Japan, the quality is not stable, and we have spent a lot of time improving the quality. I felt that there was a sense of indulgence in the fact that there was a disability and that it was fair trade. We have also taken strict measures, such as sending back the bags that have been completed and delivered to Japan to have them remade.
Even if you have a disability, you have to make good products without compromising! While patiently communicating and exchanging samples many times, it took 10 years for it to finally take shape.
This is where the presence of Syamala, a staff member on the Indian side who has been working hard to support me as my counterpart, is indispensable. He patiently instructs the craftsmen, sometimes going to the workshops of the craftsmen, which takes more than a day by train, and gives direct guidance.
The products that are handmade using traditional techniques such as Bethany tape and Karamkari (wood block printing) are very unique and attractive. One of the attractions of continuing my activities for me is that I can contribute to the creation of a system that allows them to continue working and become socially and economically independent while receiving treatment.
Commitment to the product
We make use of the technology of the Fair Trade Group to create products while devising ways to do so in the face of restrictions.
In addition, we value handiwork in order to create work. The makers are artisans of traditional Indian crafts, leprosy patients, and people who do not have a large amount of capital, so they are limited to products that can be made using small tools that have been used for a long time, but we try to make things that can be enjoyed by people who can enjoy the slight individual differences and differences in color that are born from handiwork.
"Using the elongated cotton hand-woven "Bethany tape""
In a leprosy sanatorium, she uses a simple and unique loom to make casual and tough bags that combine woven tape and canvas. Bethany tape is only 11 cm long even on the widest fabric, so I use it through trial and error to find out how to use it to make it fashionable and functional.
"Making original fabric with a traditional Indian woodblock called Kalamkari"
In addition to traditional Indian patterns, I make woodblocks with illustrations in collaboration with local illustrators, such as flowers and birds in my hometown of Shizuoka, and coffee patterns that I sell in my shop, and have the fabric dyed.
Using dyed fabrics, handkerchiefs, bandanas, pouches, handbags, etc., are all sewn in India, and the finished products are imported.
Who are supporting us?
We have been selling at our physical stores in Shizuoka and our own online shop. Eighty percent of the customers are women. It is supported by a wide range of people in their 20s ~ 70s. In addition, there are many people who repeat purchases for themselves or as gifts.
It is not only a fair trade product, but also a choice for those who like handiwork and those who want to enjoy an original feeling that does not wear it with others.
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There are no products available for display
Products
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There are no products available for display
Autentico.India
In a sanatorium for leprosy in India, we make original fair trade products such as bags and pouches using the thin cotton fabric "Bethany tape" and clothing accessories with Karamkari fabric.
1
We make unique original products that utilize a long, thin hand-woven fabric called Bethany tape for design and function.
2
We make clothing accessories using hand-dyed cotton fabric using a technique called "Kalamkari", one of India's traditional crafts.
3
We import products made with people with leprosy and disabilities through fair trade to support their social and economic independence.
Brand Owner
More about the Brand Owner
イマイナホコ
Nahoko IMAI
In July 2010, he opened a fair trade shop in Aoi Ward, Shizuoka City. In preparation for opening his own business, he traveled to the province to study social enterprise at the University of Sydney.
Taking advantage of his 18 years of experience living abroad, he has been working with groups in Peru, India, Sri Lanka, and other countries to create original fair trade products.
I like the phrase "Continuity is power." Our motto is to replace risks with challenges and keep going even if we fail!
He is a part-time lecturer at Shizuoka National University and a director of the NPO Curry's Association, which is certified as a specific certification for Afghanistan reconstruction support.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I was 27 years old when I took a break from my five-year office lady life and was assigned to Sri Lanka as a member of the Japan Overseas Cooperation Volunteers.
I was assigned to a rural village and started a small project to earn cash to meet the needs of the villagers. It is a peddler who rents a corner of the temple to hold patchwork and quilting classes, and then sells the finished product to the city. That was 30 years ago, but at that time, patchwork and quilting were rare in Sri Lanka, and they sold very well, and small projects got off to a good start. It wasn't long before the wholesalers started copying everything we made and selling it. I still remember the shock when I was told, "I don't need it anymore." Even so, we all worked hard to make good products so that they would not be imitated, and we managed to continue by increasing the number of new wholesalers. I returned to Japan with a system that allowed the women in the village to continue alone, but when I was gone, they would not be able to buy the products, they would be forced to give unreasonable discounts, and they would not be able to pay the price even if they paid the products, so I could not continue.
The women of the village said to me: "When there was a mistake, the shopkeeper made a deal because it was a mistake, and we are rural, poor, uneducated, and we don't speak English, so we can't help it." I want them to not have to use the phrase "I can't help it..." With that in mind, I have been working in developing countries for about 20 years.
I studied social enterprises at the University of Sydney Graduate School in order to change "I can't help it..." to "I can't help it!" by making things in partnership with small producers in developing countries who have been indebted to me for many years. Since July 2010, we have been working with small Peruvian producers to create a system and manufacturing that makes everyone happy.
What are we doing?
"Make products that are not fair trade products that people can buy..."
In the past, even in Japan, due to incorrect knowledge and understanding, leprosy patients and their families suffered a lot. The same is true in India. Teebom's partner group, MESH, has set up workshops for weaving, dyeing, and sewing in colonies (sanatoriums) where leprosy patients live while receiving treatment, and is engaged in production activities by devising looms and other tools so that people with disabilities can work.
However, in order to sell in Japan, the quality is not stable, and we have spent a lot of time improving the quality. I felt that there was a sense of indulgence in the fact that there was a disability and that it was fair trade. We have also taken strict measures, such as sending back the bags that have been completed and delivered to Japan to have them remade.
Even if you have a disability, you have to make good products without compromising! While patiently communicating and exchanging samples many times, it took 10 years for it to finally take shape.
This is where the presence of Syamala, a staff member on the Indian side who has been working hard to support me as my counterpart, is indispensable. He patiently instructs the craftsmen, sometimes going to the workshops of the craftsmen, which takes more than a day by train, and gives direct guidance.
The products that are handmade using traditional techniques such as Bethany tape and Karamkari (wood block printing) are very unique and attractive. One of the attractions of continuing my activities for me is that I can contribute to the creation of a system that allows them to continue working and become socially and economically independent while receiving treatment.
Commitment to the product
We make use of the technology of the Fair Trade Group to create products while devising ways to do so in the face of restrictions.
In addition, we value handiwork in order to create work. The makers are artisans of traditional Indian crafts, leprosy patients, and people who do not have a large amount of capital, so they are limited to products that can be made using small tools that have been used for a long time, but we try to make things that can be enjoyed by people who can enjoy the slight individual differences and differences in color that are born from handiwork.
"Using the elongated cotton hand-woven "Bethany tape""
In a leprosy sanatorium, she uses a simple and unique loom to make casual and tough bags that combine woven tape and canvas. Bethany tape is only 11 cm long even on the widest fabric, so I use it through trial and error to find out how to use it to make it fashionable and functional.
"Making original fabric with a traditional Indian woodblock called Kalamkari"
In addition to traditional Indian patterns, I make woodblocks with illustrations in collaboration with local illustrators, such as flowers and birds in my hometown of Shizuoka, and coffee patterns that I sell in my shop, and have the fabric dyed.
Using dyed fabrics, handkerchiefs, bandanas, pouches, handbags, etc., are all sewn in India, and the finished products are imported.
Who are supporting us?
We have been selling at our physical stores in Shizuoka and our own online shop. Eighty percent of the customers are women. It is supported by a wide range of people in their 20s ~ 70s. In addition, there are many people who repeat purchases for themselves or as gifts.
It is not only a fair trade product, but also a choice for those who like handiwork and those who want to enjoy an original feeling that does not wear it with others.
All products
There are no products available for display
Products
All products
There are no products available for display
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