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Herbal tea in the schoolyard. Contains 12 cold brew tea bags. It can also be used as it is for herbal liquors and soup curries. Contains an illustrated can of school goods. Leading to support for education in Cambodia

〜1,000

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ON T'ADORE

オンタドール

Vendor

株式会社セジョンティ

〜1,000

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About the brand

It can be easily brewed and used to make herbal liquor and curry, and is a product that has expanded its frontage to a different layer from previous herbal tea customers.

Almost daily, Omotesando SPIRAL, Shibuya Loft, Ginza Loft

A product that balances pop design with international educational support

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Ontador says in French, "We all love you."

We support children in areas of Cambodia who do not have access to medical care by purchasing herbal teas grown in the schoolyard at fair trade in order to learn about traditional herbal medicine, thereby creating school operating expenses and teaching material costs. The purpose of the brand is to help children get enough educational opportunities.

It is caffeine-free and safe for children. Hydration leads to health care and prevention of pre-illness.

A system in which support reaches the target person by purchasing the deliverables made as part of the class "directly" from the school will lead to the resolution of support issues in the future ("visualization" of support).

What are we doing?

It is an environmentally friendly brand that uses natural cultivation without pesticides and fertilizers for tea leaves, gasoline-free (natural drying) for drying, plastic-free for agricultural tools, and Soiron (made in Japan), a plant-derived material that returns to the soil, for tea bags. It is also recommended for childbirth gifts for nursing mothers.

Currently, 15 elementary and junior high schools are participating in the program, and in areas where there are no hospitals or where medicines cannot be bought, children learn about herbal teas in classes, which helps to maintain the health of residents.

There are three types of herbs handled at Ontador: butterfly pea, roselle hibiscus, and lemongrass. By eliminating strings and tags, increasing the cross-section, and crushing the tea leaves, the extraction time was reduced to 20 minutes. Compared to boiling water, the ingredients are not damaged and dissolve slowly. The taste is mild and easy to drink, so if you don't like herbal tea, cold brew is recommended.

You can also put it in raw liquor such as shochu or rum and make it easy to make herbal liquor overnight. It can also be used as a broth for herb rice (1 packet per 2 cups) cooked in a rice cooker with a tea bag, or for soup dishes such as curry.

Commitment to the product

Lemongrass Tea Bag 12 Packets Gift Can 2,300 yen

Butterfly Pea Tea Bag 12 Packets Gift Tin 2,300 yen

Roselle Hibiscus Tea Bag 12 Packets Gift Tin 2,300 yen

Who are supporting us?

In response to the voices of those who do not want to boil water in the hot summer, we have developed the COLD BREW series, which can be extracted with a mild taste by simply putting one packet in 500 ml of room temperature water and letting it sit for 20 minutes. It is convenient for busy people to extract it while commuting or moving.

Many herbal teas have elegant designs for older women, but we want to dispel that stereotype, so we have a unisex and pop design that is colorful and will be liked by men and women of all ages. Since it is an "educational support product", it is based on the motif of stationery and school goods.

In the test sales at Shibuya Loft and Ginza Loft, lemongrass, which is familiar as an ingredient in Asian cuisine, sold a lot (2.5 times more than others).

At the pop-up shop in Omotesando SPIRAL, the butterfly pea was the best-selling after the tasting. Of the three, it is the easiest to drink and lightest, so even those who are not good at herbal tea can purchase it. It also seems interesting to change the color.

On the first day of sales at the almost daily shop TOBICHI Tokyo, the content of making dishes using three types of tea bags was broadcast by text. Under the guidance of Dr. Yuriko Aoki, a researcher of local cuisine from around the world, we made soup curry, colorful rice, and desserts.

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Deferred payments of up to 60 days

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Deferred payments of up to 60 days

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