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A new earth-friendly 100% cotton multi-use towel that is used on a daily basis in Europe and the United States. We will bring you along with the wonderful traditional culture of Turkey.

2,916

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CottonHugg

コットンハグ

Vendor

合同会社エルス

A new earth-friendly 100% cotton multi-use towel that is used on a daily basis in Europe and the United States. We will bring you along with the wonderful traditional culture of Turkey.

2,916

Followers

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About the brand

A new earth-friendly 100% cotton multi-use towel that is used on a daily basis in Europe and the United States. We will bring you along with the wonderful traditional culture of Turkey.

An earth-friendly multi-use towel that can be used for all purposes such as beaches, saunas, bath time, knee rests, towelettes, etc.

Even in winter, it dries in 2 hours to dry in the room. It is made of durable material and can be washed every time.

There are a wide variety of cute designs such as traditional Turkish patterns, mandalas, ocean-themed ocean series, and tie-dye

More about the Brand Owner

エルスファミリー

ERSU Family

A Turkish (husband) living in Japan and his partner Japan (wife) go to Denizli, Turkey, the city of cotton, to purchase all products from Denizli and sell them in Japan under the CottonHugg brand. IN 2020, HE TOOK ON THE CHALLENGE OF CROWDFUNDING (MAKUAKE) AND SUCCEEDED IN OBTAINING 1,656,830 YEN IN SUPPORT. Currently, I live in Okinawa and participate in consignment sales and sales events at surf shops and souvenir shops in Okinawa Prefecture, and actively engage in offline sales.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I want people in Japan to know about Turkish towels, which are a daily necessity in Europe and the United States

Did you know that the thin and cute beach towels that people often use when you go to overseas resorts are actually traditional towels called Turkish peshtemal?

It is a mainstream item on Instagram with about 150,000 posts under the hashtag #Turkishtowel.

CottonHugg is a Turkish (husband) and Japan (wife) who go to Denizli, Turkey, the city of Turkish towels (Peshtemal), to purchase and sell them in Japan under the CottonHugg brand.

At the time of its launch in 2020, due to the influence of the new coronavirus, I couldn't easily visit my family in Turkey, and such a sad situation further strengthened my feelings for Turkey.

As a Japan, I first met Peshtemal when I visited Turkey for the first time after marrying my husband. I stayed at my husband's parents' house and saw not a bath towel in the bathroom, but a peshtemal. I still vividly remember my husband telling me, "In Turkey, you don't use bath towels, you wipe your body with a peştemal," and I felt a little excitement about the cultural differences.

I brought a few peshtemals back to Japan and used them as beach towels, bath time, lap rests, etc., and they became an indispensable item in my life.

This is where the slogan "Not Just a Towel, It's a lifestyle" comes from.

We are working every day to spread the CottonHugg brand with a strong desire to let many people know about this lightweight and portable towelette, beach towel with a cute design that catches the eye, gauze towel that can be used not only by babies but also adults, and this sustainable item that is easy to wash and multi-use.

What are we doing?

Proposal of a new use of Peshtemal

Turkish towels (peshtemal) were used in hammams (public baths) in the Ottoman era in ancient times. Because it is lightweight and quick-drying, it is intended to be used by wrapping it around the waist, wiping the body, or laying it on a marble bench, but today it can really be used in a variety of scenes.

This is also the reason why multi-use convenient daily necessities are loved by many people in Europe and the United States.

On the beach, it is difficult to get sand and is ideal as a beach towel, and because it is lightweight, it can be carried in a bag, and in the summer, it is perfect for air conditioning as a shawl or knee rest at cafes. If you are raising a child, you can also use it while changing diapers and breastfeeding.

It is also ideal as a stylish towelette in the living room.

We have received a lot of praise from customers who have actually purchased it, and we believe that it is our mission to spread Peshtemal to more people.

Support for Earthquake Victims in Turkey and Syria

All of CottonHugg's products are made in Turkey and Turkey is part of the family.

In the wake of the earthquake that struck Turkey and Syria on February 6, 2023, CottonHugg donated 10% of its proceeds through the Turkish Embassy in Japan.

Supporting beach sports athletes and beach cleanup

CottonHugg, which goes well with the beach scene, has a connection with beach sports and supports many athletes.

With respect and appreciation, CottonHugg actively supports beach cleanup activities, considering environmental issues for the ocean.

Major Support Groups and Players

・Megumi Murakami: Japan beach volleyball player

@megumimurakami0914

・Beach sports activities [BAL. BEACH]

【National Team】Shotaro Haraguchi (Former beach soccer player)

@bal.beach2023 @shotaro.haraguchi

Commitment to the product

Organic cotton from Turkey

CottonHugg's products are made by Turkish artisans using organic cotton from Turkey, a traditional product that has been around since the late 16th century during the Ottoman Empire.

The final touch is a fringe handmade by the villagers

The villagers of Denizli, Turkey, carefully handcraft the fringes of CottonHugg one by one, carefully packed and come to Japan.

No color fading, safe material

CottonHugg's products are made of fluffy materials, are resistant to damage even when washed, and are carefully inspected in design and purchase.

There is an indescribable sense of security in the wrinkles that you feel because it is a natural material, and the smell of cotton.

There is no color fading because it is thoroughly washed with water in the last process at the factory. Of course, the dryer is also OK!

Rich design

We offer various types of designs such as traditional Turkish pattern designs, mandalas, and pam trees.

The Ocean series, which will be on sale from 2023, is an original design by CottonHugg. Since many of our customers like beaches, we completed an original sea-themed design through careful discussions with factories in Turkey.

Honu pattern of the popular product of the Ocean series

Even though it is the same cotton, the texture varies depending on the manufacturing method.

The texture also differs depending on the manufacturing method.

You can use it according to the purpose, such as one made of gauze material fabric layered in layers to make it fluffy, one with a durable fabric woven tightly with thick threads, and one finished with a single thin piece of fabric that is super compact when folded, convenient to carry, and soft, and it is fun to choose which one to use.

Gauze fabric

Firm fabric using thick yarn

Waffle dough

Who are supporting us?

People who like overseas interiors and those who like beaches and leisure are more likely to be customers of our online shop.

In Okinawa, where we live, we sell on consignment at cafes, souvenir shops, beach shops, etc., and I have the impression that many people who like environmentally friendly services such as SDGs and are particular about materials purchase them.

In addition, cotton ponchos, which began selling this year, are popular with sauna lovers and surfers, and we have received feedback that they are lighter and easier to dry than towel ponchos.

Customers who have tagged us on Instagram

Customers who have submitted reviews to our online shop

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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