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A hair care item that protects hair from the heat of irons, trowels, and hair dryers, and uses the power of heat to bring a therapeutic effect to the hair.

〜1,000

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香栄化学株式会社

A hair care item that protects hair from the heat of irons, trowels, and hair dryers, and uses the power of heat to bring a therapeutic effect to the hair.

〜1,000

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About the brand

A hair care item that protects hair from the heat of irons, trowels, and hair dryers, and uses the power of heat to bring a therapeutic effect to the hair.

(3) By moisturizing the hair, static electricity is prevented and pollen, PM2.5, and yellow sand that cause allergies are kept away.

(1) Koei Chemical, which was the first company in Japan to release "Treatment" containing hair repair ingredients after the war, is a hair care brand that focuses on the "heat" of hair dryers and curling irons.

(2) Contains the new ingredient "Elcalactone" and 8 kinds of plant-derived ingredients to moisturize and repair hair that has become stiff due to the heat of a hair dryer or iron, leading to a healthy state of the scalp and hair.

More about the Brand Owner

香栄化学株式会社

KOEI Kagaku

We are a manufacturer that manufactures and sells hair care products for beauty salons. It was founded in 1950 (Showa 25). Five years after the end of the war, at a time when "people didn't pay attention to hair," he opened the Koei Chemical Research Institute. Currently, based on the concept of "creating beautiful hair like a model," we are developing a rich lineup of hair care products such as perms, hair colorants, "Swisspa," "Interlock," and "Recollage." We value the hearts of people who seek beauty, and we would like to contribute by developing products based on the history of manufacturing nurtured in Ota Ward and our own science.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Harness the power of heat to repair hair instead of damaging it

According to recent statistics, in contrast to the sluggish ratio of perms in beauty salons, the number of sales of "curling irons (trowels)" is increasing year by year.

It was found that both permed and straight curling irons use curling irons at home, and the usage rate is particularly high among the younger generation.

The most common concern we hear from curling iron users is "damage due to heat". Hair that is damaged and lacks moisture tends to become dry, prone to split ends and breakage, and tends to look bad.

In particular, many women who are concerned about curly and wavy hair use hair dryers and curling irons in the morning and at night, so they are susceptible to heat damage, and their hair becomes more and more difficult to handle, such as dryness and stiffness.

In order to seriously face the problems of such women and solve them, a shampoo & treatment containing elcalactone (ɤ-docosalactone) and oil essence was born.

Elcalactone is a new ingredient derived from rapeseed and other plants. The heat of the iron or hair dryer reacts and binds with the amino group of the hair component (protein) to rebuild the beautiful cuticle of the hair.

By using it continuously, you can experience the natural moisture, luster, and cohesion of healthy hair.

What are we doing?

Repairs the inside and outside of the scalp and hair with a unique formula In addition, it keeps polystion substances at bay

It uses a "new sensation fiber oil base material" that applies the moisturizing technology of skin care products, and contains 8 kinds of plant-derived ingredients suitable for internal hair repair.

In addition, by blending 20% of elcalactone, a type specialized for cuticle repair, the usability and shape memory effect are powered! Thoroughly absorbs heat damage.

In addition, the amount of pollen, PM2.5, yellow sand, etc. is increasing year by year, and it is a cause of allergies as pollutants.

The cationic component (positive ion) contained in Elcala repels the positive ion-charged polytion substance, adsorbs the negative-ionized substance, and acts as a veil to prevent static electricity and keep the polytion substance at bay.

Commitment to the product

Use it on your hair before using a heat trowel, iron, or dryer to protect your hair from heat damage.

In addition, it regulates the cuticle by applying heat, leading to healthy hair. Even for high-damage hair, such as those who have been colored or bleached, by forming an oil film on the cuticle, it restores the cohesion of the fingers, luster, and hair tips.

Another feature of Elcalactone is that the power of heat has a shape-memory effect on the set.

By using it at bedtime or when going out, your hair will become more and more beautiful and easy to handle. It protects the hair from moisture, etc., so it leads to a straight hair quality without waving.

▼ Elcala 20 Non-Silicone Premium Treatment Mist

A no-rinse treatment for easy-to-handle hair every time you use it

Formulated with more than 11 natural essences, this treatment has an elegant and gentle scent.

《How to use》

(1) After shampooing and towel drying thoroughly, spray 8 (short) ~ 20 (long) push.

(2) Blend well into your hair and then dry with a hairdryer.

(3) Styling with iron, curler, etc.

▼ Elkara 20 Oil Essence / 60m

Just use it before rolling, "Style Memory Oil" for damage repair and shape memory

Who are supporting us?

It is available at more than 100 hair salons.

Many individual customers are worried about wavy hair, hair damage due to hair coloring, and damage to the ends of the hair due to bleach, and those who are looking for items that prevent hair damage due to full-fledged curling irons and heat for trowels.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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