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It is an organic delicate zone cosmetics brand from the United Kingdom. Every woman takes care of her body comfortably and creates products that change your world from the inside out.

YES

イエス
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有限会社アジュマ
It is an organic delicate zone cosmetics brand from the United Kingdom. Every woman takes care of her body comfortably and creates products that change your world from the inside out.

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About the brand

It is an organic delicate zone cosmetics brand from the United Kingdom. Every woman takes care of her body comfortably and creates products that change your world from the inside out.
1
It was founded by two women who were surprised that there were too few lotions that women could use comfortably.
2
We do not contain any ingredients such as glycerin or parabens that affect the health of the delicate zone, and we are very particular about organic.

More about the Brand Owner

有限会社アジュマ

ajuma

AJUMA started in 1996 as an importer, distributor, and retailer of products to promote women's sexual health. From sanitary products to sexual pleasure toys, and in recent years, we have been engaged in branding and import sales with a focus on femtech products that affirm women's sexual health rights and solve their problems using cutting-edge technology. Femtech is attracting international attention as a market that will further democratize the market and lead to the empowerment of women by involving women as developers and suppliers rather than consumers by standing in places where they have decision-making power. As a company, AJUMA is committed to women's economic independence, eradicating sexual violence, and supporting sexual minorities.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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YES is a brand created in 2003 by two women.
The two have worked for many years at the international pharmaceutical manufacturer Pfizer. When Pfizer invented Viagra, when men suffering from impotence were able to insert themselves with drugs, they realized what they needed on the female side, and in fact, when they researched lotions, they were surprised that there were too few lotions that women could use comfortably.
In 2003, the two of them became independent and spent 10 years developing a lotion that can be used gently on women's bodies with a focus on natural ingredients.
 
Founders: Susie Lennox and Sarah Brooks

What are we doing?

I want to make something pure without impurities. We also consulted with a third party about this and chose the method of organic certification from the Soil Association.
The fact that YES products have been proven to be pure and free of impurities means that specialists can recommend them to women who are being treated for breast cancer. The YES series is very gentle on sensitive skin, as it does not contain any ingredients that mimic the action of hormones.
 
 

Commitment to the product

"YES Intimate Foam Wash"
≪ 84.9% ≫ vagina soap is organic. It balances the pH of delicate zones and removes odor-causing bacteria. The foam type can be used to wash delicate areas, it is gentle and can be used every day.
 
"YES Intimate Moisture Gel VM"
≪ Vagina moisturizing gel ≫ 95% organic ingredients. We are particular about the ingredients and the comfort of use. Radically cares for dryness of the vagina, which causes itching, painful intercourse and vaginal atrophy. For daily care like a lotion.
 
"YES Intimate Oil Lotion OB"
It is an oil lotion that can be used both for the whole body and for the vagina. It is 99.8% organic ingredients. It is made without a single drop of water. It is surprisingly lubricating, has high staying power, and is gentle on the skin.

Who are supporting us?

It is popular with a wide range of women, from those in their 20s who want to take care of moisturizing to those in their 40s and beyond who are concerned about dryness or pain due to menopause. It is made with nature's gentle ingredients, so you can also use it to care for your baby.
It is also available in series at beauty clinics, urology, beauty salons, department stores, and electronics retailers.
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